The world is arguably never going to be the same after the COVID-19 pandemic. The sentiment rings true in many aspects and sectors even now, a year on. However, the effects of the pandemic have spurred our normal to take a digital shift in which more companies are accelerating their digital transformation journeys with some further than others. That said, the adoption of technologies has created waves and trends that seem to be influencing everything in our lives.
In a nutshell, these trends are going to change the way we approach a whole myriad of thing from the way we work to the way we shop. We’re seeing businesses like your regular mom and pop shops adopt cloud technologies to help spur growth while digital native businesses and companies are doing the same to adapt to the ever-changing circumstances. The adoption of technologies and, in particular, cloud technologies, is building resilience in businesses like never before.
Our interview with the Lead Technologist for the Asia Pacific Region at Amazon Web Services (AWS), Mr Olivier Klein, sheds even more light on the trends that have and continue to emerge as businesses continue to navigate the pandemic and digitisation continues.
The Cloud Will Be Everywhere
As we see more and more businesses adopt technologies, a growing number of large, medium and small businesses will turn to cloud computing to stay competitive. In fact, businesses will be adopting cloud computing not only for agility but due to increasing expectations that will come from their customers. However, when referring to “The Cloud”, we are not only talking about things like machine learning, high performance computing, IoT and artificial intelligence (AI); we’re also talking about the simple things like data analytics and using digital channels.
Digitization journeys are creating expectations on businesses to be agile and adaptable. That said, businesses with humble beginnings like Malaysia’s TF Value-Mart have been able to scale thanks to their willingness to modernize and migrate to the cloud. Their adoption of cloud technologies has created a more secure digital environment for their business and has augmented their speed and scalability. This has allowed them to scale from a single, mom and pop store in Bentong in 1998 to over 37 outlets today.
The demand for cloud solution is increasing and there’s no deny it. Even businesses like AWS have had to expand to accommodate the growing demands for digital infrastructure and services. The company has scaled from 4 regions in their first 5 years to 13 regions today with more coming in the near future. AWS’s upcoming regions include six upcoming regions, of which four are in Asia Pacific: in Jakarta, Hyderabad, Osaka and Melbourne.
Edge Computing Spurred by 5G & Work From Anywhere
In fact, according to Mr Klein, AWS sees the next push in Cloud Computing coming from the ASEAN region. This will, primarily, be spurred by the region’s adoption of 5G technologies. Countries like Japan and Singapore are already leading the way with Malaysia and other countries close behind. The emergence of 5G technologies is creating a new demand for technologies that allow businesses to have a more hybrid approach to their utilisation of Cloud technologies.
As companies continue to scale and innovate, a growing demand is emerging for lower latencies. While 5G allows low latency connections, some are beginning to require access to scalable cloud technologies on premises. Data security and low latency computing are primary drives behind this demand. Businesses are innovating faster than ever before and require some of their workloads to happen quicker with faster results. As a result, we see a growing need for services like AWS Outpost which allows businesses to bring cloud services on premises, and with their recent announcement at AWS re:Invent, Outposts are becoming even more accessible.
Edge computing is also part and parcel of cloud computing as the mode in which we work continues to change. With most businesses forced to work remotely during the pandemic, the trend seems to be sticking; companies are beginning to adopt a work from anywhere policy which allows for more employee flexibility and increased productivity. That said, not all workloads are able to follow where workers go. With the adoption of 5G, that is no longer the case. Businesses will be able to adopt services like AWS Wavelength to enable low latency connection to cloud services empowering the work from anywhere policies.
The same rings true when it comes to education. The growth experienced in the adoption of remote learning will continue. Services like Zoom and Blue Jeans have become integral tools for educators to reach their students and will continue to see their roles expand as educational institutions continue to see the increased importance of remote learning.
Machine Learning is The Way
As edge computing and Cloud become the norm, so too will machine learning. Machine learning is enabling companies to adopt new approaches and adapt to changing circumstances. The adoption of machine learning solutions has paved the way to new expectations from customers that has and will continue to spur its adoption. In fact, Mr Klein, tells us that businesses will not only be adopting machine learning for automation but also to provide better customer experiences. What’s more, a growing number of their customers are also going to expect it.
Machine Learning’s prevalence is going to grow in the coming years – that’s a given. Customers and users have already had their experiences augmented by AI and machine learning. This has and continues to create expectations on how user experiences should be. Take for instance, services like Netflix have been using machine learning and AI to recommend and surface content to their users. Newer streaming services which lack these integrations are seen to be subpar and are criticised by users.
Aside from user experiences, businesses are getting more accustomed to using machine learning to provide insights when it comes to making decision making and automating business operations. It has also enabled companies to innovate more readily. These conveniences will also be one of the largest factors in the increasing prevalence. It will also see increased adoption which will be largely attributed to the adoption and development of autonomous vehicles and other augmented solutions.
Companies like Moderna have been utilising machine learning to help create and innovate in their arena. They have benefitted from adopting machine learning in their labs and manufacturing processes. This has also allowed them to develop their mRNA vaccines which are currently being deployed to combat COVID-19.
To Infinity & Beyond
The growing adoption of digital and cloud solutions is also spurring a new wave of technologies which allow businesses deeper insights. These technologies allow businesses to access insights gained from satellite imaging. Data such as ground imaging and even ocean imaging can be used to gain actionable insights for businesses. Use cases are beginning to emerge from business involved in logistics, search and rescue and even retail.
However, the cost of building and putting a satellite in orbit is nonsensical for a business. That said, we already have thousands of them in orbit and it would make more sense to use them to help gain these insights. AWS is already introducing AWS Ground Station – a fully managed serve that gives businesses access to satellites to collect and downlink data which can then be processes in AWS Cloud.
These trends are simply a glance into an increasingly digitised and connected world where possibilities seem to be endless. Businesses are at the cusp of an age that will see them flourish if they are agile and willing to adopt new technologies and approaches that are, at this time, novel and unexplored.
