In the ever-challenging digital landscape, Malaysia’s MCMC (Malaysian Communications and Multimedia Commission) is pondering significant changes to address online issues and economic strain on local news media, drawing inspiration from international counterparts like Australia and Canada.

Curbing the spread of misinformation and cyber threats

With the exponential growth of the internet, Malaysia, like many nations, grapples with various online challenges. The MCMC met with representatives from Meta (formerly Facebook) and Google to discuss measures against child sexual abuse material, online gambling, scams promotion of prohibited substances, fake news and content inciting Race, Royalty and Religious (3R). Similar talks with TikTok have also been scheduled in the near future.

While digital platforms offer convenience and connectivity, they also bring about issues such as disinformation and data privacy concerns. Implementing frameworks that hold tech giants accountable can be a step in the right direction.

Fair compensation for media, inspired by Australia and Canada

Australia and Canada have recently taken steps to compel tech giants like Google and Meta to compensate local news outlets for using their content. Australia is using the world’s first Mandatory News Media Bargaining Code, which ensures fair compensation of media by Google and Meta for using their content. In Canada, the Bill C11 regulates streaming platforms and ensures these platforms support Canadian content.

Currently, there is an imbalance in income for traditional Advertising Expenditure (ADEX) between digital platforms and local media in Malaysia. The MCMC is now looking to adopt similar frameworks as Australia and Canada to address this imbalance. This move is significant because it acknowledges the importance of journalism in our digital age and aims to rectify the economic disparities within the media industry.

MCMC looks towards a fair and secure digital landscape in Malaysia

Should MCMC choose to follow in Australia and Canada’s footsteps, the repercussions for Malaysia’s digital landscape could be profound. Local news outlets may see a boost in revenue, ensuring the sustainability of quality journalism. As Malaysia navigates these uncharted waters, it’s crucial to strike a balance between protecting local media interests and promoting digital innovation.

Sources: TechNave, SoyaCincau