Spotify is already the world’s most popular music streaming app. The platform probably also houses the largest collection of podcasts known in the modern world. In some sense, in the world of audio streaming at least, Spotify arguably has the best interface and discovery Artificial Intelligence (AI).
Looking for music and discovering music that would suit your preferences is a breeze on Spotify. Spotify itself will surface music that suits your tastes based on your playlists, and even based on songs that you frequently listen to. Podcasts is a different story though.
It is not exactly difficult to find podcasts in Spotify. We would not call the podcast discovery function excellent either. We think that they might as well be non-existent sometimes. That is about to change though.
Spotify is acquiring Podz, a podcast discovery service. It uses AI to generate highlights for a particular podcast and let users listen to 60-second samples of a chow or podcast before listening to the full show or subscribing to a channel or show. In some ways, it allows you to evaluate the podcast even before you spend your precious time on it.
With the acquisition, Spotify will be looking to integrate Podz’s clever AI algorithm and working into Spotify itself. The integration will make it not just easier and less time consuming for users to evaluate shows before committing to the show. It will also allow Spotify to improve the discovery algorithm of their podcast platform with the highlights.
At the same time, as a user, it will really make Spotify’s library of 2.6 million podcasts much easier to navigate and a lot more interesting. Spotify has been continuously building their podcast platform over the years, even getting some podcast exclusives up and running in the past two years. With Podz integrated, they could surface and push their own exclusive podcasts on users’ landing page in their app or web player. If the service is successful also, it could attract more creators into the platform just because their contents will be a lot more visible than before.
Spotify is planning to integrate Podz into Spotify before the end of 2021. Of course, that also includes the roll out to users all around the world. Last week, Spotify has also launched their Clubhouse competitor, Greenroom. Greenroom is now available for free on both iOS and Android. With the integration of Podz and Greenroom, Spotify looks to be the world’s largest audio streaming solution.
