When a mobile game manages to stay highly relevant for eight years, it is usually a testament to the sheer strength of its community. PUBG Mobile is celebrating its massive eighth anniversary not just with standard in-game events, but with a dedicated musical anthem. The brand has officially announced a new collaborative track titled “Infiniti – Kita Up (With ‘PUBG MOBILE’),” bringing together three prominent figures from the Malaysian hip-hop scene: Kidd Santhe, Malique, and Yonnyboii.
This specific lineup of artists is highly intentional. By pairing the legendary presence of Malique with the fresh, new-wave energy of Kidd Santhe and Yonnyboii, the collaboration directly mirrors the diverse landscape of the game itself. It reflects a battleground where seasoned veterans who have been playing for years regularly drop in alongside complete rookies.
The track is built to be an energetic tribute rather than a simple promotional jingle. It aims to capture the distinct pulse of a battle royale match, channelling the adrenaline of late-night squad victories and intense, clutch moments. Ashley Phuah, the Product Manager of PUBG Mobile Malaysia, explained that the core of the game has always been about the shared excitement and friendships forged in-game. This anthem serves to celebrate that exact passion and diversity within the player base. Kenny Ong, the Managing Director of Sony Music Malaysia, Singapore, Vietnam and Special Projects SEA, echoed this sentiment, noting that the collaboration effectively utilises cultural relevance and authenticity to connect the gaming community in a highly meaningful way.
For fans eager to hear the new drop, the wait is incredibly short. “Infiniti – Kita Up (With ‘PUBG MOBILE’)” is scheduled to launch across all major global streaming platforms on 27 March 2026, allowing players to easily stream the anthem whether they are commuting or actively pushing their ranks. To provide a deeper look into the rhythm and the song’s underlying message, an official lyric video will follow shortly after on 3 April 2026.
The anniversary celebrations will also make a significant jump from digital lobbies to a physical venue. To cap off the release, Kidd Santhe and Yonnyboii are set to take the spotlight for a live performance of the track. This performance will serve as the centerpiece for the much-anticipated PUBG Mobile eighth-anniversary event, which is happening at Sunway Pyramid on 4 April 2026, creating a unique space where local music and mobile gaming collide.
