Speculation has been rife since last week that Microsoft plans to move away from the current status quo of having exclusive games for its Xbox console. In fact, rumours hinted at the Xbox going the way of the dinosaurs. However, earlier this morning, Phil Spencer, Sarah Bond and Matt Booty – three of the top execs at Xbox – took to the Xbox Podcast to set the record straight. In the podcast, Phil Spencer stresses that the information was already in the pipeline to be shared but was expedited due to the leaks last week.
There were a number of things discussed in the 23-minute episode of the podcast, but we’ve summarised everything here. So here’s what you should know:
1. Xbox Exclusives are Here to Stay… for now
Phil Spencer cut to the chase during the podcast and addressed the elephant in the room head-on. In a nutshell, Xbox exclusives are here to stay. Microsoft is not pivoting its strategy to get rid of platform exclusives. Phil Spencer stressed that exclusives remain a key component of Xbox’s go-to-market strategy. That said, he did highlight that the games market as a whole seems to be moving away from exclusive – hinting at a possible future without platform exclusives altogether. However, Matt Booty made one point very clear: GamePass will remain Xbox exclusive.
This isn’t too surprising though. We’ve seen platform exclusives slowly shift to timed exclusives. One of the most obvious examples of this is Sony itself with IPs like God of War, Final Fantasy and even Horizon making their way to the PC after a period of exclusivity.
2. Four Xbox Games are Heading to PlayStation 5 and the Nintendo Switch
With that said, four Xbox exclusives will be breaking exclusivity. These games will be heading to the PlayStation 5 and Nintendo Switch. While no specific names were given, the execs did highlight that these games are at least a year old and are – mostly – community-driven. Phil Spencer was very clear that Starfield and the upcoming Indiana Jones game will remain Xbox exclusives.
The games that are making their way to other platforms are seen as either “smaller games that were never really meant to be built as kind of platform exclusives” or “first iterations of a franchise” that would benefit from being on other platforms. It seems pretty likely that these games are likely live-service games; particularly because Phil Spencer did mention that this move would justify further investments.
3. It’s All About Growth
The decision to take these games over to other platforms lies solely in growing Microsoft’s games business. With the closure of Microsoft’s acquisition of Activision Blizzard, the company is focusing on growing the business and sustaining the double-digit revenue growth it has seen. To achieve this, the four games need to grow their player base and that is only achieved through expanding the availability of these games.
In addition to this, the move to make games more accessible is also aiming to create a larger awareness of the Xbox platform. Yes – they used the word “platform” instead of console. This is very likely how we can see the Xbox brand evolve in the future. Already, we have Xbox GamePass which covers the Xbox Console, XCloud and PC. The next generation of hardware is likely geared to take these experiences further. A cloud-based handheld Xbox anyone?
All in all, it seems like everything is still status quo at Xbox. However, it’s worth noting that the status quo at Xbox is very different than before thanks to the Activision Blizzard acquisition. The company’s growing footprint as a publisher is forcing it to grow beyond just Xbox exclusives. Studios like Activision Blizzard and Zenimax will continue to develop multi-platform games while Microsoft Game Studios continues to seek ways to grow its engaged user base.
