HONOR is a brand most well-known for being the affordable arm of HUAWEI. However, that changed over a year ago when the company was spun off to be an independent company challenging what was once its parent company. This year, the company has already launched one flagship as an independent company – the Honor 50 series. HONOR is once again expanding its portfolio with a brand new smartphone.
Better Image and Video with IMAX Enhanced Cameras
The HONOR Magic3 series will consist of three smartphones (for now): the HONOR Magic3, the HONOR Magic3 Pro and the HONOR Magic3 Pro+. These smartphones are the first smartphones on the market to have IMAX enhancements when it comes to imaging. They have capabilities for shooting in exclusive 3D LUT colour grading profiles as well as video recording in LOG format.
Of course, given the hallmark partnership with IMAX, the HONOR Magic3 does have a focus on the camera that powers these features. The HONOR Magic3 comes with a triple camera setup. Its main sensor is a 50-megapixel, SONY IMX 766 sensor with 23mm focal length and an f/1.9 aperture and a wide-angle lens. This is complemented by a 64-megapixel monochrome sensor with an f/1.8 aperture and a 13-megapixel sensor with an ultra-wide-angle lens, 13mm focal length and an f/2.2 aperture. It also has a laser autofocus module. The HONOR Magic3 Pro comes with a four-sensor camera setup. It shares the same setup as the Magic3 with a complement of an additional telephoto sensor with a 64-megapixel periscope sensor with OIS and 3.5x optical zoom and an 8×8 dTOF sensor. The Magic3 Pro+ comes with the same setup as the Magic3 Pro with the 13-megapixel ultra-wide sensor replaced with a 64-megapixel ultra-wide sensor.
With the partnership with IMAX, the HONOR Magic3 series is said to be one of the factors behind the increased image quality. It allows even more flexibility when it comes to post-processing thanks to the 3D LUT profile and LOG format video. The cameras come with eight AI film effects with preset LUT profiles. These profiles allow users to edit and colour grade more easily allowing for better colour accuracy and better image quality. This is enhanced further by the enhanced colour precision of the 8 colour channels of the sensor and its integrated Smart AWB algorithm.
On the front, is a dual-sensor camera setup. This is nestled in the 3D display in a pill-shaped cutout. The 13-megapixel sensor is complemented by a 3D ToF depth sensor. The camera setup doesn’t just take selfies, it is also used in the phone’s more secure implementation of the face unlock feature.
A Powerpacked Flagship
The two smartphones are running on Qualcomm’s latest and greatest: the Snapdragon 888+. The new processor is a supped up Snapdragon 888 which promises even better performance while sipping on battery power. This is complemented with 12GB of RAM and 512GB of onboard memory. Both phones also run on a 4,6000mAh battery capable of 66W fast wired charging and 50W wireless charging.
On the display side of things, both of the HONOR Magic3 smartphones come with a 6.76-inch OLED display with Full HD+ resolution and a 120Hz refresh rate. The display is also curved and folds over the sides. The Pro+ comes with a higher resolution QHD+ resolution screen. The Magic3 comes with IP54 certification while the Pro comes with IP68. Both will be running Magic UI powered by Android 11.
Pricing & Availability
The HONOR Magic3 series will be available in two finishes. The first is finished with synthetic leather while the next comes with a more conventional glass back. The former is available in Golden Hour and Blur Hour colours while the latter is available in Black and White.
The HONOR Magic3 is priced at €899 (MYR4,462.72*) while the HONOR Magic3 Pro comes in at €1,099 (MYR5,455.85*).
The HONOR Magic3 Pro+ will come in Ceramic Black and Ceramic White. It will be priced at €1,499 (MYR7,441.18*).
The Magic3 series will be released in China first with plans for a global rollout to be announced later on.
*Conversion rate taken from XE.com at 9.49 pm on 12 August 2021. EUR€1 = MYR4.64.
