Xiaomi is no stranger to the smartphone scene. In recent years, the company has clawed its way to become one of the top 3 smartphone brands in the world. The same rings true in Malaysia and Singapore where the company has become one of the top 2 fastest growing smart devices companies. They have attributed their success to their highly innovative R&D process amazing products and what they call “honest prices.” That said, Xiaomi’s biggest boon is the support of their Mi Fans Community. Today, the company announced their latest flagship – the Xiaomi Mi 11, the first device in both Singapore and Malaysia to come with MIUI 12.5 and the Qualcomm Snapdragon 888 processor with support for 5G.
The Mi 11 is being touted by Xiaomi as a ‘Movie Magic’ device as it allows users to enjoy shooting like a director and edit like a pro. The Mi 11 comes with a triple camera sensor setup and a single selfie camera. Its main sensor is a 108-megapixels sensor. The is complemented with a 13-megapixel ultrawide sensor with 123° field of view and the first M series Tele-macro lens. The front 20-megapixel, selfie camera is nestled in a punch hole up front.
The camera setup comes with improved software including an improved night mode which is now available on the ultra-wide and front camera, giving users to the flexibility of shooting at night with different lenses. It is also equipped with AI features such as Magic Zoom, Parallel world, Freeze Frame, and Night Time-lapse, which brings even more variety to the shots that users can take with the smartphone. Apart from that, users can also take advantage of 8 cinematic video filters. The Mi 11 supports recording video in 8K resolution and supports HDR10+. It also has a 30% improvement in capture compared to previous devices.
Even with all those features, the Mi 11 is thinner and lighter than before. It has a quad-curved edge design on the front and back of the device which make it more ergonomic. This device comes with a WQHD+ resolution AMOLED screen with a refresh rate of 120hz and 480Hz touch sampling.
The Mi 11 has a dual speaker setup calibrated by Harman Kardon for a more premium audio experience. Keeping the device flagship worthy, the Mi 11 comes with the Qualcomm Snapdragon 888 processor complemented by the Adreno 660 GPU promising an immersive, responsive experience. The new flagship is also the first device with MIUI 12.5, Xiaomi’s latest operating system which runs atop Android 11. To make sure that you have enough power to last, the Mi 11is supported by a 4600mAh battery fully equipped with 55W fast charging and 50W wireless charging. It also supports 10W reverse charging. The cherry on the package with the Mi11 in Malaysia and Singapore is the inclusion of a 55W GaN (Gallium Nitride) charger in the box.
Pricing & Availability
Xiaomi Mi11 will be available in three colors: Cloud White, Horizon Blue, and Midnight Gray. It will be priced starting at MYR2,799 (SGD999/USD$) for the 8GB version with 128GB internal storage. Full pricing is listed in the table below.
| Storage & Memory | Sale Date | Pricing |
| 128GB + 8GB RAM | TBA | MYR 2,999 (SGD$1099/742.53USD$) |
| 256GB + 8GB RAM | March 13, 2021 | MYR 2,799 (SGD$999/693.04USD$) |
Pre-orders are now open in Malaysia and Singapore. It will be running from 25 February to 10 March 2021 at Authorized Mi Stores and on Lazada, and Shopee. In Singapore, the Mi 11 is also available for pre-order with M1, Singtel, and StarHub.
Pre-orders are will be up for several freebies. The first 100 pre-orders made will stand a chance to win Mi AloT Premium Pack worth up to MYR1,356 (SGD$ 461.90). The subsequent 600 pre-orders in Singapore and 1,500 in Malaysia will be in the running to win a Mi Air Purifier 3C worth MYR 569 (SGD$ 179). To be eligible, customers will need to register their pre-orders at the official Mi11 pre-order website.
First sales will kick off on March 13, 2021 in Malaysia and 20 March 2021 in Singapore.
