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GWM Doubles Down on its New Energy Strategy; Showcases NEVs from HAVAL, ORA & More

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Great Wall Motors (GWM) has been at the forefront of championing new energy vehicles (NEVs) by combining its technological prowess with engineering know-how. The company and its brands like HAVAL and ORA have been actively releasing, researching and developing products that push boundaries when it comes to NEVs.

GWM NEV showcase KA

More recently, the company showcased its “Go with More” proposition and its commitment to electrification at a global experience event in Baoding, China. The event saw participants from over 60 countries, from various regions, experience the latest products from GWM’s sub-brands at the company’s state-of-the-art testing ground. The testing ground, lauded as one of the most advanced in Asia, provided a diverse testing environment which could put these vehicles to task. From high-speed rings and dynamic squares to test hills, GWM’s offerings were put to the test in every terrain.

GWM showcased various models from its sub-brands including HAVAL’s new energy SUV, the HAVAL H6 PHEV, the GWM TANK500 PHEV, the POER HEV and the ORA LIGHTNING CAT.

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Source: Great Wall Motors (GWM)

GWM showcased its new energy SUV from HAVAL – codenamed B07 – which was only recently announced as the “Fierce Dragon MAX” for the Mainland Chinese Market. The “Fierce Dragon MAX” is one of the first GWM vehicles to boast its proprietary Hi4 (Hybrid intelligent 4WD) technology. This technology allows the large, spacious SUV to strike a balance between high performance and low fuel consumption.

GWM NEV Showcase 2
Source: Great Wall Motors (GWM)

ORA’s LIGHTNING CAT reimagines the coupe class with its fastback design; bringing together sporty aesthetics and fashionable style. It also checks the box for being even more green with its eco-friendly interior which provides not only comfort but a stylish, delicate experience for both the driver and passengers.

Throughout the showcase, GWM highlighted its commitment to driving NEVs while showcasing the quality, performance and innovation in its wide range of vehicles available and launching worldwide. Their comprehensive lineup of NEVs, including HEV, PHEV and EV models, garnered much praise from those in attendance.

The company has made significant investments in R&D with an approach that prioritises “precise input in pursuit of leadership”. To date, GWM has invested a total of CNY12.181 billion (MYR7.922 billion/USD$1.717 billion) in 2022 and is projected to invest over CNY100 billion(MYR65.023billion/USD$14.098 billion) by 2025.

Lifestyle, News

GWM HAVAL Debuts Fierce Dragon MAX with Hi4 Technology at Auto Shanghai 2023

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Four Wheel Drives (4WD) and eco-friendly don’t necessarily go together. In fact, you rarely hear the two in a single sentence. However, GWM HAVAL wants to change that with their Fierce Dragon MAX. The New Energy SUV is the first to come with the company’s ground-breaking Hi4 technology.

Hi4 Technology is a new hybrid technology that brings together the four-wheel drive system and optimised intelligence. These optimisations significantly improve the overall performance of HAVAL’s Fierce Dragon MAX. Built with a 2.8-metre wheelbase, the Fierce Dragon MAX boasts a fuel consumption of only 1.78L/100km in simulated tests measured according to WLTC standards. In addition, the SUV also had an acceleration time of 6.8 seconds from 0 to 100km/h.

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(Source: GWM HAVAL) Hi4 Technology Showcased at Auto Shanghai 2023

GWM HAVAL’s Hi4 technology achieves these feats thanks to its dual-motor design with both parallel and series connections between the front and rear axles. This combination allows the SUV to achieve 4WD performance with the energy efficiency of a two-wheel drive (2WD) system. This is further enhanced with GWM’s Intelligent Torque Vector Control System (iTVC) and Intelligent Energy Management System to ensure power-efficient performance over all speed ranges and scenarios. The GWM HAVAL Fierce Dragon MAX can also dramatically shift between nine driving modes to adapt and operate optimally ensuring consumers get powerful performance and low energy consumption.

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(Source: GWM HAVAL) GWM HAVAL at Auto Shanghai 2023

The GWM HAVAL Fierce Dragon MAX isn’t just about the power and efficiency brought by its Hi4 Technology, it also comes with a sleek, stylish exterior which echoes the style of a lot of EVs in the market. However, its unique design and approach supercharge the SUV with more than just looks. The new SUV is already available in China and will be making its way to international markets in the near future.

Lifestyle, News

GWM Doubles Down On New Energy & Electrification at Auto Shanghai 2023

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Great Wall Motor, an automotive company focused on creating vehicles with greener, more sustainable energy sources, doubled down on its commitment to new energy vehicles (NEVs) at the recently held Auto Shanghai 2023. The company showcased a new range of NEVs that form its five major brands – HAVAL, TANK, ORA, POER and WEY – that upped the ante with hybrid and NEVs. It also showcased GWM’s readiness to be the next xEV leader.

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Their showcase at Auto Shanghai 2023, showcased their prowess and dedication to NEVs. Having only recently announced their commitment to new energy vehicles with their nine-in-nine strategy, the showcase at Auto Shanghai 2023, reinforced their commitment with the launch of fifteen new energy vehicles which advances Great Wall Motor’s mission. These vehicles also cover a wide range of segments from pickups to SUVs to plug-in electric hybrid vehicles (PHEVs).

At the show, GWM HAVAL introduced an all-new star product lineup. The hallmark of the showcase was the new energy SUV from GWM HAVAL dubbed the Fierce Dragon MAX in the Chinese market. It boasts the revolutionary Hi4 (Hybrid Intelligent 4WD) technology. The Fierce Dragon MAX features what GWM calls a youthful, futuristic design. Together with this, GWM also launched a new pickup; a 6×6 version of the GWM POER alongside their hybrid pickup – the POER Shanhai PHEV/HEV. The latter further enforces GWM’s commitment to developing new energy pickup solutions.

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Two new NEVs were also showcased by GWM TANK at the exhibition. THE TANK400 PHEV made its world debut while the luxury off-road new energy SUV TANK500 went on worldwide pre-sale. On the high-end intelligent NEV side of things, GWM showcased its luxury MPV model – the GWM WEY Gaoshan PHEV. This first was complemented by the six-seater electric PHEV SUV, the GWM WEY Lanshan. GWM ORA also released two pure electric vehicles.

Together with all these exciting new vehicles and offerings, GWM also showcased its innovation strengths. The company showed off new technology and platforms like the 3.0T V6 engine+9HAT+P2 platform, Hi4, TANK platform, and the proprietary 6×6 super off-road platform. These innovations were lauded and praised by critics and dealers present at the exhibition.

Parker Shi, Vice President and Head of the International Market at GWM reiterated the company’s commitment to technology advancement and sustainable technology saying, “GWM will rely on the forest ecosystem to accelerate technology iteration and product upgrading, and provide global users with more high-quality and intelligent new-energy products in line with GWM’s intelligent NEV’s philosophy of ‘Greener, Higher, and Safer’.”