Great Wall Motor, an automotive company focused on creating vehicles with greener, more sustainable energy sources, doubled down on its commitment to new energy vehicles (NEVs) at the recently held Auto Shanghai 2023. The company showcased a new range of NEVs that form its five major brands – HAVAL, TANK, ORA, POER and WEY – that upped the ante with hybrid and NEVs. It also showcased GWM’s readiness to be the next xEV leader.
Their showcase at Auto Shanghai 2023, showcased their prowess and dedication to NEVs. Having only recently announced their commitment to new energy vehicles with their nine-in-nine strategy, the showcase at Auto Shanghai 2023, reinforced their commitment with the launch of fifteen new energy vehicles which advances Great Wall Motor’s mission. These vehicles also cover a wide range of segments from pickups to SUVs to plug-in electric hybrid vehicles (PHEVs).
At the show, GWM HAVAL introduced an all-new star product lineup. The hallmark of the showcase was the new energy SUV from GWM HAVAL dubbed the Fierce Dragon MAX in the Chinese market. It boasts the revolutionary Hi4 (Hybrid Intelligent 4WD) technology. The Fierce Dragon MAX features what GWM calls a youthful, futuristic design. Together with this, GWM also launched a new pickup; a 6×6 version of the GWM POER alongside their hybrid pickup – the POER Shanhai PHEV/HEV. The latter further enforces GWM’s commitment to developing new energy pickup solutions.
Two new NEVs were also showcased by GWM TANK at the exhibition. THE TANK400 PHEV made its world debut while the luxury off-road new energy SUV TANK500 went on worldwide pre-sale. On the high-end intelligent NEV side of things, GWM showcased its luxury MPV model – the GWM WEY Gaoshan PHEV. This first was complemented by the six-seater electric PHEV SUV, the GWM WEY Lanshan. GWM ORA also released two pure electric vehicles.
Together with all these exciting new vehicles and offerings, GWM also showcased its innovation strengths. The company showed off new technology and platforms like the 3.0T V6 engine+9HAT+P2 platform, Hi4, TANK platform, and the proprietary 6×6 super off-road platform. These innovations were lauded and praised by critics and dealers present at the exhibition.
Parker Shi, Vice President and Head of the International Market at GWM reiterated the company’s commitment to technology advancement and sustainable technology saying, “GWM will rely on the forest ecosystem to accelerate technology iteration and product upgrading, and provide global users with more high-quality and intelligent new-energy products in line with GWM’s intelligent NEV’s philosophy of ‘Greener, Higher, and Safer’.”
