Sony Malaysia is set to captivate audiences with the Sony Expo 2024 happening from July 29th to August 4th at Mid Valley Megamall. Sony Malaysia will be showcasing some of the latest tech from the recently announced BRAVIA TVs to a brand new camera and award-winning audio products like its new ULT line up.
Mikio Nakazawa, Managing Director of Sony Malaysia, expressed his excitement about the expo, highlighting its role in not only celebrating innovation but also rewarding customers with exclusive offers and exciting prizes. In his own words, “Sony Expo 2024 not only celebrates innovation but also rewards our customers with fantastic offers and chances to win incredible prizes. Join us at Mid Valley Megamall for an unforgettable experience and an immersive journey into the future of technology.”
The Sony Expo 2024 offers a diverse range of attractions. Visitors can explore the latest advancements in televisions, audio systems, digital imaging, and more. Interactive displays will bring Sony’s technologies to life, allowing attendees to experience firsthand how these innovations can enhance their daily lives.
Beyond showcasing products, the expo emphasizes Sony’s commitment to sustainability. Attendees can learn about the company’s eco-friendly initiatives and product materials.
To make the event even more enticing, Sony has prepared a series of promotions and rewards. Shoppers can enjoy exclusive discounts on a wide range of products, from televisions to audio systems and cameras. Exciting free gifts and prizes await visitors, adding an extra layer of excitement to the expo experience.
For those looking to win big, Sony is offering a grand prize draw. With every purchase of a 2024 new large-screen television and a 2024 soundbar, customers enter a chance to win a pair of flight tickets to Los Angeles, including a VIP tour of Sony Pictures Studio.
Sony’s Xperia series of smartphones – particularly the Xperia 1 – has been geared towards creative professionals as a tool and complement to their kits. However, this year is a little bit different with the Xperia 1 VI as Sony isn’t just introducing new creative features including AI, it’s also announcing an exclusive partnership with Activision.
Uniting Technology & Creativity with a More Capable Camera for Better Expressions
Keeping true to Sony’s key tenant of staying true to creativity, the new Xperia 1 VI comes with a brand new camera system. This time, the new system brings Sony’s Exmor T for Mobile image sensor that promises excellent low-light performance. However, that’s not all when it comes to upgrades. The Xperia 1 VI also comes with a brand new triple sensor setup for its main camera. The setup still comes with ZEISS T* coating but features a brand-new variable zoom covering 85-170mm focal length equivalents. The new setup also comes with a wide sensor which is able to shoot in 24mm and 48mm focal length equivalents and an ultrawide sensor that shoots at 16mm focal length equivalent. According to Sony, this new setup is the first to cover such a wide range of focal lengths from Xperia. The camera setup enables up to 7.1x optical zoom and also supports telephoto macro photos and videos.
Masaaki Oshima, Head of Mobile Business Unit and Imaging Entertainment Business Unit at Sony holding the Xperia 1VI during the YouTube Livestream announcement.
The Xperia 1 VI is also bringing AI features for creators. Continuing the company’s approach of unifying its flagship Alpha camera know-how and technology in its Xperia lineup, the Xperia 1 VI is adopting some AI features that we’ve seen in the Alpha family. As such, it comes as no surprise that the Mark VI will feature the return of AI-enabled eye-tracking autofocus. However, Sony is raising the bar by using AI to dynamically recognise and track the human skeleton and posture for more accurate autofocus. This will also ensure that your subject doesn’t go out of focus even in busy environments.
Breaking Its Own Mould with BRAVIA Technology & A Gaming Partnership with Activision
This year, it’s not just Alpha technology being folded into the Xperia 1 VI, Sony’s BRAVIA technology is also tagging along. Boasting the brightest display ever on an Xperia device, the new Xperia 1’s OLED display comes in a new 19.5:1 aspect ratio. Yes, Sony is doing away with the cinematic 20:1 aspect ratio we’ve seen previously. The display is also getting a boost in brightness with “Sunlight Vision”, a new feature that Sony is introducing to ensure that the display remains legible even under direct sunlight. Other than that, the display covers 100% of the DCI-P3 colour space and has a 120Hz refresh rate and a 240Hz response rate.
The inclusion of BRAVIA technology is also bringing with it a new gaming partnership with Activision-Blizzard for Call of Duty Warzone Mobile. The new partnership leverages the high performance of the processor and the new gaming-centric features that are coming with the Xperia 1 VI. In addition to richer sound and graphics thanks to BRAVIA technology, the smartphone is also coming with a brand new feature called FPS booster that optimizes the performance of the smartphone for higher frame rates and better gaming fluidity. In addition, the Xperia 1 VI also comes with optimizations for touch that can recognise up to 24 touch patterns and optimize responsiveness for them. Activision’s Call of Duty Warzone Mobile will launch in March 2024.
Top of the line Specs for Creativity
The Xperia 1 VI comes with the Qualcomm Snapdragon 8 Gen 3 under the hood. The top-of-the-line SoC from Qualcomm right now. This is paired with 12GB of RAM and 256GB of internal memory with support for up to 1.5TB additional space through the microSD card slot. The smartphone comes with support for Bluetooth 5.4 and USB 3.2.
The display on the Xperia 1 VI is a 6.5-inch OLED display with a Full HD+ resolution of 1080×2340 pixels. Camera-wise, the triple sensor at the back has a 52-megapixel main sensor and is complemented by a 12-megapixel telephoto and a 12-megapixel ultra-wide sensor. Upfront is a 12-megapixel sensor for selfies. All of this is powered by a 5,000mAh battery. The Xperia 1 VI will launch with Android 14 and will come with a guarantee for 4 years of security updates and three major OS updates.
Pricing & Availability
The Sony Xperia 1 VI will be available in the coming months. In Malaysia, it will be available starting July 2024. You can start registering your interest in the device over at Sony’s website now.
It will be available in Platinum Silver, Black and Khaki Green worldwide. According to the Sony Malaysia website, Malaysia will only be getting Black and Khaki Green. No official pricing has been announced just yet.
When someone asks us what TV they should buy for their homes, we always go back to Sony. We are big fans of Sony’s TV line-up and that is no secret too. We do think that they have been consistently making great TVs for a long time now. When you get a Sony TV as well, you get a sort of assurance that it will at least work properly with your Sony PlayStation 5; they are made by the same manufacturer, after all.
The BRAVIA series from Sony has also proven itself to be some of the best TVs in the world. While some of their TVs are based on older LED technology, the BRAVIA TVs still offer one of the best, if not the best, image contrasts and colour accurate images in the industry. Comparatively as well, BRAVIA TVs are more reasonably priced than some of its competitors.
Sony has just announced a new BRAVIA series with a very small difference that makes a lot of difference in how you experience TV in 2021. They have introduced the BRAVIA XR with a new processor, the Cognitive Processor XR. Yes, it is just a new processor to the TV.
As its name suggest, the new processor is a more intelligent processor Sony produces for the BRAVIA XR TVs. As with any modern processors in the market for any electronics items, it is also an Artificial Intelligence (AI) equipped chip. Sony claims that it is not conventional AI that they use here though.
Source: Sony
Source: Sony
They call it cognitive intelligence, and it does kind of work to work with our cognitive behaviour when we watch the TV. Sony says that the processor is designed to replicate the ways we see and hear, like replicating focal points on the TV screen anyway; at least they are attempting to. In some sense, the processor is not attempting to create better, more vibrant, and upscaled image. Instead, they are trying to make images look more natural to our eyes.
The processor divides the display panel into zones to detect focal points in a picture. It still works like conventional AI where colours, contrasts, and details are refined. It does a bit more than just analysing and refining the general elements though. When it finds the focal points of each frame it automatically enhances its elements to the best it can be alongside the other parts of the image. The result of that is a more natural looking image that is almost lifelike, at least according to Sony.
The processor also tampers a little bit with audio and its signal positions. The processor will identify the images, analyse sound positions and correctly places them through the speakers. The processor also converts the audio signal into proper 3D surround sound for an immersive experience without you spending extra on sound bar or a separate sound system. All-in-all, the Sony BRAVIA XR with Cognitive Processor XR is meant to really elevate your TV experience with little tweaks that matter.
Source: Sony
Source: Sony
Source: Sony
Source: Sony
With the introduction of the new Cognitive Processor XR too, the BRAVIA TVs get some new features. For one, Google TV is now available on Android TV. All BRAVIA XR TVs also get HDMI 2.1 and e-ARC compatibility for 4K 120fps support, beneficial for modern console gaming. The new BRAVIA XR TVs will also add additional support for smart speakers like Google Nest Speakers so you can control your TV with smart speakers too. On top of all of that, the TVs will also come with Netflix Calibrated Mode for studio like Netflix experience on Sony BRAVIA XR TVs.
For now, the Cognitive Processor XR will be available in five models in Malaysia. The Sony BRAVIA XR XR-65A90J OLED TV (65-inch, MYR 17,999), XR-65A80J OLED TV (65-inch, MYR 14,999), XR-55A80J OLED TV (55-inch, MYR 9,199), XR-65X90J Full Array LED TV (65-inch, MYR 7,599), and XR-55X90J Full Array LED TV (55-inch, MYR 5,399) are all available in Malaysia. There will be an 8K XR-85Z9J, OLED XR-77A80J, Full Array LED XR-75X90J coming soon into Malaysia. For more information on the Sony BRAVIA XR TVs, you can head over to Sony’s website.
We love watching our TV, we love watching Netflix and Amazon
Prime Video on our TV. Well, that is the best way to enjoy the streaming services
we subscribe to these days. Even YouTube videos can be enjoyed on TV these days.
It beats the small 15-inch displays on your notebook PC. It certainly beats
your 6-inch smartphone display. You get at least 49-inch of goodness pushed
through and in most cases, better audio that your notebook PC. You can even get
soundbars if you really want.
Sony TVs hold a special place in our hearts. That is to say
that we like Sony TVs for their brilliant details and great contrasts. LED TVs
are also known for their vivid colours; which is true for all Sony LED TVs. I
personally have a Sony TV at home and pretty much adores it. I only get to use
it in the weekends though, sadly.
Source: Sony
Still, the Sony Bravia line-up in Malaysia just got even
better with the new Sony Bravia X80H (KD-X8000H) line-up. Prices start from MYR
3,099 and goes all the way to MYR 9,699. Sizes available would be 49-inch
(49X8000H), 55-inch (55X8000H @ MYR 3,799), 65-inch (65X8000H @ MYR 5,399), and
75-inch (75X8000H). The TVs will be available April 2020 onward and you can
start ordering them from today onward until 31st of March 2020.
Why would you get this over the older X80G TVs? It has the
same 4K resolution that the X80G has. It has a new HDR Processor X1, an
evolution of the X-Reality Pro engine. That also means crisper, clearer, and
more detailed images on your TV screen. Plus, its Object-based HDR remastering
makes your TV viewing experience even better. If you find Dolby Vision compatible
movies, this is really the screen that can take advantage of that.
Thanks to X-Balanced Speakers as well (55-inch and above),
you may save some money from not needing to buy a soundbar anyway. If you do
get a soundbar, you might want to spend a little more is what I am saying.
Still, the X-Balanced speakers are Dolby Atmos certified, which also means that
it should produce immersive audio. Even Spotify will sound good.
The Sony Bravia X80H series comes with Android’s latest 9.0 Pie Operating System, effectively making this the usual Smart TV that is pretty much a compulsory in TVs these days. The smart features is more than just Android 9.0 though. With the Sony Bravia X80H series, connecting to Apple AirPlay and HomeKit is now made easier.
Source: Sony
Pre-orders can be made at selected Sony Stores and Centres
across the nation. If you do pre-order, you get a wireless keyboard and a
Netflix gift card worth MYR 100 together with your TV when you collect it. Of
course, terms and conditions apply. For more information, you can visit their website.
