Sony is rolling out its 11.11 Golden Pack sale, and it’s not a modest event. The company is offering some of the steepest discounts we’ve seen all year, with flagship audio and TV gear seeing price cuts of 60% or more.
The main promotion runs from 8:00 PM on 10 November until 14 November 2025. The “Golden Pack” part of the deal is an added bonus: if you spend a minimum of RM399 on the Sony Store Online, Shopee, or Lazada, you’ll receive a Golden Pack. This gives you a chance to win from a prize pool worth RM100,000, with top rewards including a 65” BRAVIA TV and a ZV-E10L camera.
The most shocking deal of the sale is on the Sony HT-A7000 soundbar. This is a 7.1.2ch Dolby Atmos beast and one of Sony’s premium single-bar solutions. For 11.11, its price is being slashed by 60%, dropping from an SRP of RM5,999 all the way down to RM2,399. This is an incredible price for a soundbar of this calibre.
Another massive discount is on the LinkBuds S. These are Sony’s excellent, lightweight, and comfortable noise-cancelling earbuds—a fantastic all-rounder for daily use. The price is being cut by 57%, dropping from RM929 to just RM399.
The TV deals are just as strong, especially if you’re looking to get into the high-end BRAVIA lineup. The new 55-inch BRAVIA 8 II OLED TV, one of Sony’s latest and greatest, is getting a 38% price cut. It’s dropping from its SRP of RM12,499 to RM7,799. For a more budget-friendly option, the 50-inch Bravia 2 II is also on sale with a 42% discount, bringing its price down from RM3,099 to RM1,784.
With flagship audio and 2025-model OLED TVs seeing discounts this deep, this is easily one of the most compelling sales Sony has thrown this year.
