GX Bank, one of Malaysia’s first digital banks, is 100 days into operation. In these 100 days, the digital bank has crystalised its brand purpose and goals to champion financial inclusivity and literacy in Malaysia’s B40 and the underserved. To that end, GX Bank has unveiled Impian GIGih, an initiative targeted at uplifting Malaysia’s B40 class and empowering Malaysia’s Gig workers.
The new Impian GIGih programme takes a sharp focus on Malaysia’s Gig economy, Gig workers and the B40 segment. Through the initiative, GX Bank wants to provide tailored, equitable and inclusive access to financial services to these segments. It also looks to ensure educational accessibility by alleviating the cost of education for underserved families and the B40. It will also work to empower more Malaysians to make better informed financial decisions and planning through financial literacy initiatives.
The programme’s pilot was undertaken in February 2024 with partners MYDIN and GoBarakah. GX Bank and its partners distributed physical and virtual bursaries to the underprivileged. Together with this, GX bank also distributed 500 back-to-school kits to children of B40 families and Grab drivers in Kelantan and Johor Bahru respectively. GoBarakah allowed the “digital” in digital banking to be realised through e-vouchers through its platform. These vouchers could then be used to buy school essentials year-round. GX Bank has also pushed the bar further with scholarships for tertiary studies. These scholarships were offered to children of gig workers and B40 homes. It’s hoped that these scholarships will help uplift these families from poverty.
These efforts are only the tip of the iceberg when it comes to the efforts that are being put forward by GX Bank. The digital bank has also put out a brand video, “Sepoket Impian” to help communicate its brand purpose and its efforts to uplift and empower the underserved, gig workers and Malaysia’s B40 segment.
The digital bank will also be championing financial literacy at its upcoming “Singgah di Semua Bersama GX Bank” happening on March 23, 2024, at Semua House in the nation’s capital, Kuala Lumpur. GX Bank will also be partnering with Euronet, Idemia, Mastercard, Onfido and PayNet for the event. The event takes place from 2 pm to 7 pm.
