Dell’s Latitude series is a go-to for many corporate and even home users. The line up is famed with being some of the most reliable and durable laptops since it first hit the market. In its many iterations, the Latitude series has only become better with Dell Technologies imbuing it with software and hardware that enhance the user experience as well as the ability for companies to deploy and support the hardware remotely.
Intelligently Optimising While You Work
This year is no different, the Dell Latitude series comes with features that make working on-the-go and even moving around the office easier. The Latitudes adapt and learn with built-in artificial intelligence which adapts and learns from user behaviour. Dell’s built-in AI will automatically optimise application performance, battery run time and more while you work on the Latitude minimizing distractions.
Latitude laptops come with ExpressConnect technology which automatically connects to the strongest known access point in range. It will determine the best network by taking into consideration the signal strength, channel congestion, router type and a few other factors. ExpressConnect will not only connect to known networks; it will also direct bandwidth to conferencing applications to make sure you experience a seamless call.
The laptops in the Latitude series also come with ExpressCharge technology which works in tandem with Dell Optimizer software to improve battery performance. ExpressCharge can deliver up to 35% charge with 20 minutes of charger or up to 80% in 40 minutes with ExpressCharge 2.0. Along with ExpressResponse which is powered by Intel’s Adaptix Technolgy, will prioritize your most important apps to launch faster and perform better.
Dell Latitude 9420
Spearheading the Latitude series this year is the Dell Latitude 9420 which comes with a body made of machined aluminium with a hairline brushed finish accented by diamond-cut edges. It comes with the latest Intel vPro processors which boast 66% better performance thanks to the improved thermal architecture. It also has a 16:10 InfinityEdge display which boasts 5% more visual real estate and ComfortView Plus technology for reduced blue light.
The Latitude 9420 comes in both convertible (2in1) and conventional laptop configurations. It’s also smaller and slimmer than ever. However, Dell still manages to fit a 14-inch display in the 9420. It also supports M.2 SSDs with up to 1TB of space. However, if you need encryption, it also comes with up to 256GB of space on a self-encrypting SSD. The Latitude 9420 also comes with an optional Windows Hello compliant fingerprint reader integrated into its power button.
On the battery end, the Latitude 9420 comes with options for a 2-cell, 40Wh or 3-cell, 60Wh Polymer battery. Both support ExpressCharge Boost technology. In addition, you won’t be lugging around a massive power-brick; the Latitude 9240 comes with a small form factor Type-C adapter available in 60W and 65W.
Dell Latitude 7000 series
The 7000 series continues to be the smallest and thinnest of their premium Latitude line up. Coming in 13-inch and 14-inch sizes in both convertible and conventional laptop flavours. It comes in either Carbon Fibre or aluminium builds. Powered for performance with the latest generation of Intel vPro processors.
The Dell Latitude 7520 also comes in a larger 15.6-inch version if you require larger visual real estate. The displays on the 7000 series come with resolutions as high as 4K UHD with touch-enabled options. It supports up to 32GB RAM (soldered) with up to 1TB of M.2 SSD with options for self-encryption topping out at 512GB.
Dell Latitude 5000 series
The Dell Latitude 5000 series joins the rest of the Latitude line up with a new convertible form factor. The largest of the Latitude line up comes with displays supporting up to 4K UHD resolutions. Like the other Latitudes, it comes with the latest Intel vPro processors. However, unlike the others, it isn’t Intel EVO certified. For those worried about your carbon footprint, 21% of the plastics on the Latitude 5000’s cover is bioplastic derived from trees.
The 5000 series Latitudes come equipped with up to 64GB of RAM on the larger models and up to 32GB on the smaller 13.3-inch model. The 13.3-inch model is also the only model in the 5000 series to come in a convertible form factor; all other models come in conventional laptop forms. That said, the 5000 series laptops come with up to 2TB of M.2 SSD memory.
Pricing & Availability
The pricing and availability of the Dell Latitude series is as follows:
| Model | Pricing | Availability |
| Latitude 9420 | USD$1,949 (MYR7,833.27)* | Spring 2021 (U.S.) March, 2021 (Malaysia) |
| Latitude 9520 | TBA | Spring 2021 (U.S.) March, 2021 (Malaysia) |
| Latitude 5000 series | TBA | January 12, 2021 (U.S.) January 2021 (Malaysia) (Latitude 5420)** |
| Latitude 7000 series | Starting from USD$999 (MYR4,015.10)* | March 30, 2021 (U.S.) January 2021 (Malaysia) (Latitude 7520)** |
*Conversion done with xe.com at 11.45PM (GMT+8); rate (USD$1 = MYR4.019)
**Dell Technologies will initially be bringing in models mentioned. Other models may be sold at a later date.
