In a time when values have changed and our tastes have changed, the way we decorate and design our homes and rooms has also changed. Gone are the days when we design rooms around large pieces of electronics, instead, we are now able to fit our electronics seamlessly into our rooms without needing to compromise. Noticing this trend in how we are designing our spaces, Samsung has introduced a line up of what they call “lifestyle TVs” which are intended to be more than just screens for entertainment.
The new The Serif, The Frame and The Sero QLED TVs are designed to be artistic accents in your rooms instead of cornerstone displays. These TVs aren’t just designed to be screens, they are meant to be functional additions to your room with a focus on the aesthetics and bring the added advantage of a screen that you can consume your media on. The Sero even adapts to your content going from portrait to landscape to fit your content.
Samsung’s The Frame
Having a large, blank, black screen in the middle of your living room is just a big no, no. Samsung’s “The Frame” turns the blank, black surface we’re used to into centerpieces of any given room. The new edition of The Frame comes with Samsung’s QLED 4K technology which includes Samsung’s 4K Quantum processor which intelligently upscales the content your viewing to take advantage of all the pixels of the 4K screen.
However, that’s not the je nais se quois that sets The Frame apart from other TVs. Samsung’s The Frame is designed to look like a frame containing a masterpiece; allowing it become the centerpiece on your art wall when you’re not watching that new episode of “The Witcher” on Netflix. The bold design is also personalisable with different designs for the bezels that allow you to customize the TV to fit your design style. Samsung has also built in a special gallery called “The Art Store” which allows you to get digital copies of masterpieces stored in museums for a monthly fee. However, if you’re not one to splurge, the Art Store also houses a selection of regularly updated free artwork.
The Frame is also designed with a zero gap design allowing it to lay flush against the wall. Unruly cables are also not a problem as it also uses the same invisible cable design from Samsung’s flagship 8K QLED TVs. This allows you to connect all your inputs to a single hub which can be placed further away from the TV leaving your display and wall blemish free.
Samsung’s The Serif
For The Serif , Samsung partnered up with the Bourellec Brothers to create a screen experience that is both chic and distinctive. The Serif will undoubtedly catch anyone’s eyes in any room it’s placed in. Looking at the overall design of the QLED TV, the inspiration for the name should be as bright as day. However, it’s unique design isn’t just its namesake; The Serif‘s design allows the screen to sit independently without the need to hide any cables. If you need a stand for the uniquely designed screen, it also comes with removable legs.
The Serif comes with Samsung’s 4K QLED panels and is available in 43-, 55- and 75-inch in white or black internationally. It also has the company’s 4K Quantum processor which allows you to get the most out of the pixels on your screen even from lower resolution content. It also comes with built-in stereo speakers for immersive sound and a removable back panel and built-in cable management for a seamless facade. The Serif is also able to take advantage of Ambient mode to blend seamlessly into its settings while display pertinent information such as the time and weather in an elegant way befitting the screen. It is also able to take advantage of “tap and connect” which will allow your phone to connect without the hassle of manually plugging in the connection via the settings. However, this only works with Bluetooth Audio on The Serif.
Samsung’s The Sero
The Sero is one of the most unique lifestyle TV offerings that Samsung has in its arsenal right now. The new approach to a TV allows the screen to seamlessly adapt to your content. It has a rotating 43-inch screen which is able to change from portrait to landscape according to the orientation of the content you’re looking at. If you’re on Instagram or TikTok, the screen will be in portrait mode, switch to Netflix and it’ll go into landscape. In apps like YouTube, the screen is able to adapt seamlessly between orientations according to the screen. If you’re minimised, it’ll stay in portrait mode and it’ll kick into landscape when you go full screen. The rotation is made possible thanks to Samsung’s new rotating hinge which allows it to rotate unrestricted.
The Sero comes equipped with its own easel stand which also has detachable wheels for added portability. In addition to portability, The Sero is the only TV in Samsung’s line up which comes with a built-in 4.1 channel speaker system that is integrated into the easel stand. It also comes with Tap to Connect which is compatible with any Samsung smartphone. A simple tap on the top or right border of the TV will trigger quick connect which allows you to connect to your phone for wireless screen sharing and audio connectivity with the TV.
Pricing & Availability
Samsung’s lifestyle TVs are rolling out to selected markets worldwide. In Malaysia the pricing is as below:
| Model | Pricing |
| The Sero | MYR6,999 (43-inch) |
| The Serif | MYR6,499 (55-inch) |
| The Frame | MYR6,499 (55-inch) MYR10,999 (65-inch) |
