Samsung just kicked off its 2024 Southeast Asia Tech Seminar in Bangkok, Thailand, showcasing its latest and greatest TVs that are packed with cutting-edge AI features. This isn’t your average “turn the TV on” situation – we’re talking smarter pictures, sharper sound, and even some cool lifestyle features you won’t find anywhere else.
Building on their 18-year reign as the go-to TV brand, Samsung is all about bringing that “Screens Everywhere, Screens for All” vision to life. Remember those amazing TVs it showed off in Frankfurt back in February? Well, the company showed them off along with some new lifestyle products that are sure to turn heads.
So, what exactly is all this AI buzz about? Let’s dive into the highlights:
Neo QLED 8K Gets a Brainy Boost: Brace yourselves for mind-blowing visuals! The 2024 Neo QLED 8K boasts the all-new NQ8 AI Gen3 Processor. Imagine this: 512 neural networks (that’s eight times more than the previous version!) working together to deliver the most vivid and precise picture you’ve ever seen. Plus, features like 8K AI Upscaling Pro and AI Motion Enhancer Pro take things a step further, ensuring everything you watch looks smoother and sharper than ever before.
OLED Gets Glare-Free: Samsung’s 2024 OLED TV upscales content to a stunning 4K resolution, powered by the NQ4 AI Gen2 Processor. But here’s the real kicker: they’ve also introduced OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), this innovative tech cuts down on-screen reflection, letting you enjoy your favourite shows and movies without any annoying distractions.
Music Frame: Your Frame, Your Speaker: This one’s pretty cool. Imagine a picture frame that doubles as a speaker. That’s the Music Frame! Pop in a photo you love, hang it on the wall and enjoy high-quality sound that blends seamlessly with your décor. Plus, you can even pair it with another Music Frame for a true stereo experience.
Security Matters: Samsung hasn’t forgotten about security. Their Knox technology, now applied to Samsung TVs, has achieved a “Common Criteria” certification recognized by 31 countries. This means your TV is even more secure in terms of software and hardware, keeping your information safe and sound.
“We’re thrilled to showcase these cutting-edge AI TV technologies at the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “It’s not just about the tech – it’s about giving our customers the best possible viewing experience and making sure their information is always protected.”
So, whether you’re a die-hard movie buff or just looking for a smarter way to watch your favourite shows, Samsung’s latest AI-powered TVs are definitely worth checking out. Keep an eye out for more details on these innovative new products!
Samsung’s new OLED and QLED TVs for 2024 are headed your way. This year, like its S24 series, AI is the mainstay. Behind these new AI features are a new duo of processors: the NQ8 AI Gen3 processor and the NQ4 AI Gen2 processor. Both of the processors bring a slew of improvements that help power a better, more immersive experience with Samsung’s new QLED and OLED TVs respectively.
Samsung’s new NQ8 AI Gen3 Processor comes with improvements that allow for better upscaling of content to 8K resolution. The processor brings double the NPU performance and allows for quicker on-device AI processing. Samsung is leveraging this to bring better depth and detail to upscaled content. This includes increased contrast for better image depth and visual immersion and even intelligent audio processing for better content immersion. The processor will be included in Samsung’s flagship Neo QLED 8K TV specifically the QN900D lineup. The QN800D will be running on the NQ8 AI Gen 2 Processor. However, both lineups will be coming with 8K resolution and be available in 65, 75, and 85-inch sizes.
Samsung’s new Neo QLED 8K, Neo QLED and OLED TV lineups are leaning heavily on AI. This year, AI is playing a part in three main categories: AI Picture, AI Sound and AI Optimisation. We’ve already covered the main features of AI pictures.
AI Sound comes with Samsung’s Q-symphony feature and also its robust line up of new soundbars and frame speakers. The AI Sound will be able to dynamically adapt to provide the best. most immersive sound with the content on the screen. One of the highlights is dialogue enhancement where the TV can intelligently detect and optimize the audio to isolate and lift dialogue for clarity. It will also be able to generate on-screen subtitles which can be moved through gestures for the auditorily impaired. Sound is also optimised with Adapt Sound Pro which automatically adjusts to fit your content while Object Tracking Sound Pro will ensure your sound emanates from the objects on screen giving you a more realistic and immersive sound experience. Both AI Picture and AI Sound will also automatically adjust the volume and brightness of your TV according to the conditions of the room. If your room is being vacuumed, the volume will be increased so you don’t miss a thing. Watching in a dark room? The brightness and contrast will be optimized for the most immersive experience.
AI Optimization comes with Auto Game mode this year. The new feature will allow your Samsung AI TV to kick on game mode, increasing the contrast and brightness of your display to give a more immersive gaming experience without the need to open menus. It will do this automatically when you turn on your gaming console. It will also play a part in helping keep your setup more green with AI Energy Mode which automatically optimizes the TV’s power profile based on your usage.
The same features are also coming to Samsung’s OLED and NEO OLED TV lineup. However, the biggest difference will be that these lineups will be running on the NQ4 AI Gen2 processors. The processors offer significant performance enhancements over its predecessor. Samsung is also introducing Glare Free technology in its OLED lineup that will ensure that you’ll be able to enjoy your content even under harsh lighting.
Samsung’s TV lineup continues to run on its Tizen OS. This year, the company continues to push interconnectivity and IoT with the TV as the main interaction surface. The new generation of Samsung TVs will be able to intelligently interact with your Samsung phones to allow you to control your TV or even game using Samsung’s built-in Gaming Hub. It will also allow you to control other IoT devices through the SmartThings App and dashboard.
While Samsung hasn’t announced any availability details just yet. We won’t be surprised to see the new lineup make its Malaysian debut in the near future.
Hold onto your seats, gamers – Samsung has just dropped two new gaming monitors: the Odyssey Neo G9 57″ and Odyssey Ark 55″. Freshly unveiled at Gamescom 2023, these monitors are upping the ante for Samsung’s gaming offerings and also making things wider than ever before.
The Odyssey Neo G9 57-inch (G95NC) boasts the world’s first Dual Ultra-High-Definition (DUHD) screen. It offers an immersive 1000R curvature that envelops users in the game or content with an expansive field of view. This monitor features Samsung’s Quantum Matrix Technology that utilises the company’s award-winning Quantum Mini LED lighting, delivering deeper blacks and brighter whites while minimising the usual blooming effect.
The Samsung Odyssey Neo G9 comes with The VESA DisplayHDR™1000 certification. This promises vivid clarity for HDR-enabled content with details even in the darkest shades for your competitive edge and viewing pleasure. It also indicates that HDR content is displayed vividly and authentically, with accurate colours and contrast. The monitor’s impressive 240Hz refresh rate and 1ms grey-to-grey (GtG) response time minimizes blurring, enabling seamless gameplay. It comes complete with AMD FreeSync™ Premium Pro technology which allows high-resolution gaming without graphical tearing and smooth transitions as well as lag-free gaming.
(Source: Samsung) Full Specs of the Odyssey Neo G9
Connectivity options are robust, featuring VESA-certified DisplayPort (DP) 2.1, HDMI 2.1, and a USB hub. This streamlined setup caters to both gaming and multimedia needs.
Odyssey Ark 55-inch: Elevating Visual Engagement
The Odyssey Ark 55″ builds on its predecessor’s success as the world’s first 1000R curved gaming screen. With a 165Hz refresh rate and 1ms GtG response time, this monitor promises fluid visuals and minimal latency. The addition of Cockpit Mode introduces a fresh perspective with the Ark’s signature vertical orientation.
Samsung’s MultiView brings the ability to view streams from the three HDMI inputs and DisplayPort 1.4 at the same time; maximising the large 55-inch display of the Ark. This new enhancement improves split-screen capabilities, providing an organized setup for focused gameplay and advanced productivity.
(Source: Samsung) Full Specs of the Odyssey Ark
One screen to rule them all that is what the new Keyboard, Video, and Mouse (KVM) switch feature is built for. It turns the Odyssey Ark 55-inch into your command center, making it your central interface for multiple connected devices. It enhances multitasking across various devices, simplifying control with a single mouse and keyboard setup.
Gaming Beyond the Monitor: “Starfield” on Samsung Gaming Hub
It’s not all about the monitors for Samsung at Gamescom either. Bethesda Game Studios’ much-anticipated game, “Starfield,” will be accessible through the Samsung Gaming Hub with an Xbox Game Pass subscription starting September 6. This collaboration offers a new way to access and stream cloud games on supported 2023 TVs and monitors, including the Samsung Neo QLED 8K.
Samsung only recently made their global WOW announcement promising even deeper immersion and a wider range of experiences with their new Neo QLED televisions. The new Neo QLED TVs are also joined by a new lineup of soundbars and QLED TVs.
The new lineup of Neo QLED TVs comes with Samsung’s Infinity Edge design which minimizes the bezel of the display to insane levels. In fact, this year’s Neo QLED TVs don’t have a bezel at all. You literally see only screen from edge to edge sitting in front of the TVs. The bezels are so minimal – only visible at the bottom where Samsung has packed the sensors.
Both QLED and Neo QLED TVs come with Samsung’s Q Symphony technology which creates an immersive audio experience with Samsung’s Q series soundbars. This is achieved by using the TV’s built-in speakers in symphony with the Q series soundbars creating a wide, Dolby Atmos-certified soundscape that takes the viewer deeper into the content that they’re consuming. This feature is now available even with entry-level Neo QLED TVs.
Together with this, Samsung TVs continue to bring its TizenOS-based operating system. This OS runs on the latest generation of Samsung’s Neural Quantum Processor 8K. The software, paired with the processor brings intelligent, AI-enhanced features that bring even more detail and an even more immersive experience. This includes intelligent upscaling of any content to take advantage of the 8K resolution of the TV. They also come with an AI-enhanced Gaming mode that not only detects when you turn on your console but also changes to the appropriate input and unlocks performance mode with a 120Hz refresh rate on compatible models. With apps like Samsung Health, you’ll be able to access workouts and exercise programs that you can do right from the comfort of your living room.
Samsung’s SmartThings also takes center stage on the new lineup of Neo QLED and QLED TVs. Not only does it appear on your SmartThings app, but you’ll also be able to take advantage of your larger screen to control and customize your other SmartThings compatible devices. With the recent integration with Matter, you’ll be able to connect devices across multiple brands on the larger screen of the TVs. What’s more, if you’re setting up the TV from a Samsung smartphone, you’ll simply need to sign in with your SmartThings or Samsung account and you’ll have your settings seamlessly installed and synced.
Pricing & Availability
Samsung’s 2023 lineup of Neo QLED TV lineup is currently available at Samsung stores and at retail partner stores.
Samsung’s 2022 Neo QLED TVs are finally making their way to Malaysia after their announcement in January at CES 2022. The new lineup brings an extensive list of enhancements focused on enhancing the entertainment experience as well as adapting one of the most ubiquitous screens to your lifestyle.
Calvert Yap (Head of TV, Audio Visual, Samsung Malaysia), Jimmy Tan (Head of Consumer Electronics, Samsung Malaysia), Edward Han (President, Samsung Malaysia) and Sunghwan Joo (Director of Audio Visual Division, Samsung Malaysia) at the launch gambit of the Neo QLED 8K TV
The new Neo QLED TVs come with a new Neo QLED 8K processor which ups the ante when it comes to image quality. The new Neural Quantum Processor 8K has been enhanced with a new algorithm called the Real Depth Enhancer. This dynamically scans the screen and maximizes the contrast between the object and the background of the scene making the object pop. It also adds a level of clarity and makes the image more realistic in a natural way. Samsung’s Neo QLED TVs are using also a lot more dynamic and reactive as the screens are able to create localised dark zones with the Mini LED technology. The increased precision allows for better, more realistic details and a more natural image as contrast and back-lighting is controlled on a per pixel basis. This year’s QLED TVs are also the first to be PANTONE verified for colour accuracy.
Together with the enhanced technology of the Neo QLED TVS, Samsung is also introducing features that will allow the TV to adapt to its users seamlessly. The TVs now come with features that will not only allow you to be more immersed in your content but also adapt to your work environment. The new line up of Samsung Neo QLED TVs come with features such as Google Duo which will allow you to take and make video calls from the TV with a webcam. In addition to that, DeX is also making its big screen debut and will allow you to use you screen as desktop for remote work. It will also bring a seamless second display experience that will help you get things done more efficiently.
Jimmy Tan (Head of Consumer Electronics, Samsung Malaysia) and Edward Han (President, Samsung Malaysia) showcasing the Neo QLED 8K Flagship TV
With accessories like the webcam, the new Neo QLED TVs are here to help you get in better shape. Samsung is bringing even more features that will help you exercise and get fit with your TV. In fact, you’ll be able to get tips on how to improve your form straight from the TV as you workout. Of course, sometimes we prefer working out while watching our favourite shows, with Multiview, you’ll be able to watch up to 4 screens at the same time. So, you’ll be able to watch your stocks, Netflix, workout and be on the video call all at the same time.
There’s a whole lot of improvements that have been baked into the new 2022 Samsung QLED TV lineup – you’ll be able to get the full breakdown in our coverage of the CES announcement.
Pricing and Availability
Samsung’s Neo QLED TVs are already available in Malaysia together with the updated versions of their lifestyle TVs: The Frame, The Serif and The Sero.
Samsung has been busy over the last year learning from the release of its Neo QLED, Lifestyle and Micro LED screens. They’ve been looking at trends and features that will help augment and enhance the user experience across the board when it comes to their displays. It looks like they’ve also taken some user and review feedback into consideration in the upcoming generation of displays. Also, Samsung has created one of the slimmest soundbars coming to a store near you.
Samsung’s Micro LED TVs Get Better Colour Accuracy, Slimmer Bezels and Better Brightness Control
Samsung’s Micro LED TVs are leading their line up with new enhancements that bolster the viewing experience of the TVs. The TVs come with better colour accuracy and more accurate control of brightness and colour levels. The new generation of Micro LED TVs come with over 1 million steps of brightness and colour levels. This improvement will be crucial in providing an even more true to life experience when viewing HDR content. In addition to this, the lineup covers 100% of the DCI and Adobe RGB colour gamuts. Samsung is also upping the ante when it comes to bezels as the new generation comes with a 99.99% screen-to-body ratio. That’s virtually no bezel!
Source: Samsung
The hardware enhancements are just the tip of the iceberg, the new generation Micro LED TVs will also be coming with Art Mode which we’ve seen exclusively in the company’s lifestyle TVs until now. Users are able to make their TVs blend seamlessly into their decor by turning the screen into stunning art pieces. It will also have an improved Multi View mode which allows users to view content from multiple HDMI slots in 4K resolution at up to 120fps.
The new lineup of Micro LED TVs will be available in three sizes, 89-, 101- and 110-inch.
Neo QLED TVs Get A New Neo Quantum Processor & More Immersive Sound
Samsung’s Neo QLED TV offerings are getting a new processor which allows its Neo QLED TVs to provide an even more immersive experience. The new Neo Quantum Processor brings a few more features that elevate the viewing experience. All the features address issues that were raised in the past by reviewers and customers.
The new Samsung Neo Quatum Processor is introducing advanced contrast mapping with back-light unit (BLU). This allows for finer control of brightness levels; increased from a 12-bit gradation to a 14-bit gradation. This translates to 16,384 steps or quadruple the 4096 of the previous generation. The increased control of the Quantum Mini LEDs will ensure your eyes don’t get blown out by the sudden whiteouts in movies while watching.
Source: Samsung
Together with this, the new processor also enables what Samsung calls “Shape Adaptive Light”. This feature will utilise the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs. This will, supposedly, increase the brightness and accuracy of shapes on screen enhancing the HDR experience on Neo QLED TVs. The TVs will also feature a Real Depth Enhancer, an multi-intelligence algorithm that will make things appear more realistic on screen.
Samsung is also leveraging AI technology to help reduce eye strain. It’s EyeComfort mode automatically optimises the screen’s brightness using data from the built-in light sensor and sunset-sunrise information. This allows the processor to lower brightness based on ambient light information and decrease blue light emissions accordingly. Samsung has also improved Object Tracking Sound (OTS). OTS Pro incorporates a new set of upfiring speakes to create a more immersive soundscape.
Together with the new lineup of Soundbars, Samsung’s Neo QLED TVs will provide an immersive soundscape that will immerse viewers in their content. Q Symphony will also be supported wirelessly in 2022. The wireless Dolby Atmos connectivity will allow for a more adaptable setup for any room. The new HW-S800B spearheads the soundbar offerings as the first Ultra Slim soundbar.
Lifestyle TVs Mattified
Samsung’s line up of Lifestyle TVs are all getting matte displays. The new display finish reduces smudges, glare and reflectivity of the screens allowing for a more comfortable experience. In fact, The Sero, The Frame and The Serif are all triple certififed from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’. Multi View on The Sero is getting an upgrade. It will now work even in vertical mode. This will allow you to simulataneously view two sources on the top and bottom portions of the screen.
The Serif is getting a larger, 65-inch option in addition to its 43-inch and 55-inch options. The Frame is available in sizes ranging from 32-inches to 85-inches.
SmartHub Brings Game Streaming, NFTs & Emotional Connection
SmartHub is getting a little bit of a redesign this year. The redesign brings the focus back to content curation with content discovery front and center. The sidebar is also more streamlined. Users will be able to seamlessly jump between Media, Gaming Hub and Ambient sections to navigate their content. Together with this, SmartHub is also getting smart calibration which will optimise your settings for the best picture quality. Basic calibration will take 30 seconds while Professional mode will optimise in about 10 minutes.
Source: Samsung
The visual upgrade also brings along a new NFT platform where you’ll be able to display, discover and purchase NFTs. Gaming Hub is also getting a new upgrade with more content coming to the platform. Samsung has partnered with NVIDIA GeForce Now, Google Stadia and Utomik to bring AAA titles and other top tier games to their TVs. You’ll also be able to take advantage of higher refresh rates in Neo QLED TVs. You’ll also be able to watch your favourite shows while on video chat with your loved ones – making the distance between that much closer.
Together with the additions to SmartHub, Samsung’s TV catalogue is getting a new Auto Rotating Wall Mount and Stand. This will bring the viewing experience of The Sero across all the whole TV line up for 2022. The mount will allow you to mirror vertical screens seamlessly. The accessory is also getting a dedicated rotate button on Samsung’s remote control.
Samsung’s new line up of Smart TVs and home entertainment systems was just recently announced internationally just recently. The line up, spearheaded by a new generation of Samsung’s Neo QLED equipped televisions is looking to fill up multiple niches in entertainment and fitness in the home. From TVs which adapt to content from your mobile phone to ones that blend into your decor to ones equipped for the ultimate entertainment experience, the new line up is built to address anyone.
Ultimate Entertainment with Samsung’s Neo QLED TVs & Brand New Micro LED TVs
The Neo QLED Televisions are built with ground breaking technology that not only allows for better picture quality but also for more energy saving benefits. The new micro layer light source allows for blacker blacks and brighter whites. This also creates better dynamic contrast and sharper, more realistic images. Paired with the latest generation of Samsung’s Neo Quantum 8K processor, the Neo QLED TVs will deliver every pixel of detail even from resolutions below 4K and 8K. This processor also allows users to get the best gaming experience optimising image quality and dynamic range for every detail on the screen. The Neo QLED TVs also bring 120Hz refresh rate at 4K resolution for smooth video transitions and quick response when gaming. The TVs are also capable of low latency mode, variable refresh rates and come with a treasure trove of other gaming centric features.
Of course, sound is important for complete immersion, Samsung’s new Neo QLED TV also come with Q Symphony which enhances the sound experience when used in tandem with a Samsung Soundbar. It immerses the user in object centered sound allowing you to hear sounds coming from all around you.
Source: Samsung
Sometimes bigger is better. Drawing its inspiration from Samsung’s The Wall LED panels, the new Micro LED TVs from Samsung stay true to a large form factor. Coming in 99-inch and 110-inch sizes, the Micro LED TVs are looking to bring a cinematic experience to homes. Its edge to edge design is made to immerse viewers in their content. The Infinity Screen also ensure that there are no jarring designs which may take away from your home’s design. You can even view multiple pieces of content with “4Vue”. With 4Vue you can have a game tutorial playing while you try to traverse that unbeatable stage or even keep an eye on all your Premiere League games at one go!
Seamless Integration with the Latest Lifestyle TVs
Samsung’s latest line up is completed with a slew of refreshes and improvements to their lifestyle TV line up. This year, the Frame takes center stage as it gets a much needed update and refresh. The Frame now comes with more options for its bezels allow it to blend into the decor better. If you need more functional space around the Frame, it also comes with more mounting options including the new Slim Fit Wall Mount. It is also slimmer this year coming in at half the thickness of previous iterations of The Frame.
Source: Samsung
It also brings a wider, more diverse selection of art in its Art Store with artwork now available from places like NAVA Contemporary and Etsy. It can also learn the artwork you like thanks to the new AI-based auto curation technology. This AI will recommend artwork based on your previous selections allowing you broaden your horizons and curate your own art pieces.
Keeping with the times, Samsung is also bringing its first triple laser projector. The aptly named The Premiere brings 4K resolution for your home cinema setup; the best part – you don’t have to have an unsightly chunk of machinery dangling from the ceiling. Samsung has designed a compact, minimalist body for the projector with a fabric finish to blend in with your interior. It’s also a short throw projector requiring at least 5-inches for projection.
Pricing & Availability
The new Samsung TV line up is available at Samsung Experience stores and retail partners. Prices are as listed below.
