If you have invested in a premium television recently, you already know that the massive black rectangle dominating your living room when the screen is off can be a bit of an eyesore. Samsung solved this problem years ago with its Art Store, turning idle displays into curated galleries. Now, they are massively expanding that digital catalogue. The tech giant has just announced two major partnerships that will bring both legendary modern masters and cutting-edge contemporary pieces directly to your home screens.
West Coast Classics from SFMOMA
The most notable addition to the platform is a brand-new partnership with the San Francisco Museum of Modern Art, marking the very first time a West Coast museum has joined the Samsung Art Store. This collaboration debuts an exclusive collection of 34 renowned artworks from some of the most influential artists of the twentieth century.
Instead of staring at a blank screen, users can now display iconic pieces like Diego Rivera’s “The Flower Carrier,” Henri Matisse’s “Femme au chapeau,” Wayne Thiebaud’s “Display Cakes,” and Piet Mondrian’s “New York City 2”. By bringing these priceless modern masterpieces onto the platform, Samsung is essentially democratizing access to high art. It is a practical way to cycle through museum-quality pieces and transform the aesthetic of your room without ever having to book a flight to California.
Contemporary Flair from Art Basel Hong Kong
If your tastes lean more toward the contemporary, Samsung is also heavily leaning into its role as the Official Art TV of Art Basel. They have officially launched the Art Basel Hong Kong 2026 Collection, which is exclusively available on the Art Store. This carefully curated digital exhibition features 25 striking artworks from 20 different emerging and established artists.
This specific collection does an incredible job of highlighting Chinese artistic heritage alongside modern innovation, featuring works from artists like Michael Najjar and Sun Yitian. As a bonus addition during the Art Basel event, Samsung also introduced a selection of 20 works from the prestigious Lee Kun-Hee Collection in partnership with the National Museum of Korea. This gives audiences digital access to treasured pieces of Korean artistic heritage—such as “Sun, Moon, and Five Peaks” and “Ten Symbols of Longevity”—until January 2027.
The Tech Behind the Canvas
Displaying digital art is only practical if it actually looks like art, rather than a glowing screensaver. Samsung makes this possible through its specialised Art TV lineup, which includes The Frame, The Frame Pro, and specific Micro RGB, OLED, and Neo QLED models.
These displays utilise advanced technology like Pantone Validated ArtfulColor to preserve the precise authenticity of the original paint palette. When paired with an Anti-Reflection Matte Display and a Slim Fit Wall Mount that seamlessly hides messy cables, the illusion of a physical, framed masterpiece is incredibly convincing. With these new institutional collections joining an already massive library of over 5,000 works, your living room decor is limited only by your imagination.
