Bose has unveiled a trio of new audio products set to redefine the listening experience: the Bose QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds, and QuietComfort Headphones. These devices maintain Bose’s signature sound quality, noise cancellation, and comfort while introducing a significant innovation—Bose Immersive Audio.

Bose Immersive Audio

Bose’s Immersive Audio is the company’s take on directional audio. Unlike its competitors, the technology doesn’t use AI to approximate audio direction – particularly when it comes to headphones. Instead, it generates a wider, more spacious soundstage that allows for layered, multidimensional sound. The best part? It’s platform agnostic – meaning that it’s done on the headphones itself. The onboard IMU and Bose’s proprietary digital signal processing software allows for a live concert-like experience, even with audio sources that don’t natively support spatial audio.

It comes with two modes: Still and Motion. “Still” mode keeps audio stationery for a consistent experience, while “Motion” mode, adapts sound according to your position and movements.

Bose QuietComfort Ultra Headphones

These headphones replace the Noise Cancelling Headphones 700 as Bose’s top-tier over-ear headphones. They address a common concern by folding it down for easy storage. The headphones introduce Bose’s Immersive Audio technology, along with CustomTune audio calibration. They provide clear calls, accurate voice assistant responses, and up to 24 hours of battery life.

The new QuietComfort Ultra headphones feature a completely re-engineered system with proprietary signal processing, advanced microphones and a robust chipset. These technologies enable improved noise cancellation and CustomTune while supporting Bose’s Aware mode with ActiveSense and improved voice pickup.

Bose QuietComfort Ultra Earbuds

Building on the success of the QC Earbuds II, the QuietComfort Ultra Earbuds offer noise cancellation, CustomTune calibration, responsive touch controls, and now Immersive Audio. Improved call quality is achieved through adaptive filters and dynamic microphone mixing. It also comes with an IPX4 water and dust resistance rating. They provide up to six hours of battery life, with an optional case for wireless charging.

Bose QuietComfort Headphones

Replacing the QuietComfort 45 Headphones, these offer high-fidelity audio and noise cancellation. Users can customize noise cancellation levels and modes. They provide up to 24 hours of battery life, support multipoint Bluetooth 5.1, and include a Spotify Tap button for convenience.

Compatibility and Connectivity

All three products support Snapdragon Sound Technology Suite, including Qualcomm’s aptX Adaptive codec for audio streaming. They are Bluetooth 5.3 compatible and feature Google Fast Pair for Android devices. They are also compatible with Bose SimpleSync technology, allowing personalized pairing with select soundbars and speakers.

Pricing & Availability

Pre-orders for these products are now open.

The QuietComfort Ultra Headphones are priced at GBP£449 (MYR2,610.17) while the Earbuds will cost GBP£299 (MYR1,738.21). Both will be available starting in early October in Black and White Smoke.

The QuietComfort Headphones will be available on September 21, 2023, in Black and White Smoke. There will also be a limited-edition Cypress Green colour. It will be priced at GBP£349 (MYR2,028.89).

The wireless charging case which is compatible with both the QuietComfort Ultra Earbuds and the QC Earbuds II will be on sale for GBP£49.95 (MYR290.38).

There isn’t any word yet on when these products will be available in Malaysia. However, you can still purchase it on the Bose website.