Meta‘s Threads app is continuing its evolution, this time with the introduction of a new keyword search feature. While initially released with basic features, Meta has been working to enhance Threads. This latest feature is set to improve the user experience significantly.
Until now, the search function on Threads was limited solely to finding other user accounts on the platform. However, this is about to change, with the introduction of keyword search functionality. The new feature is currently available only to Threads users in Australia and New Zealand.
Instagram CEO, Adam Mosseri, shared the news, stating, “This week we’re starting to launch search on Threads; starting with New Zealand and Australia” The plan is to fast follow the availability of the feature to other English-speaking countries, with efforts underway to introduce support for additional languages as soon as possible.
This enhancement marks another step forward in Threads’ ongoing development. Recently, the platform became accessible via web browsers worldwide, offering greater convenience to users. Previously, the top priority was the introduction of a chronological timeline. Now, users can look forward to the added convenience of keyword search.
Threads users will receive notifications to try out the new keyword search feature when it becomes available. The Threads app is readily accessible for iPhone users through the App Store and Android users via the Google Play Store, making these improvements easily accessible to a broad user base.