realme is finally hitting its 5-year milestone this coming 28 August. To mark this special occasion, the brand is introducing its 5th Anniversary Leap Up Products, aligned with their new brand focus: ‘Leap Up’ which encapsulates the brand’s drive to reach new heights by taking strategic leaps forward.

Leaping forwards since 2018

realme emerged in 2018 with a mission to empower the youth through technology, design, and experiences. This vision, which the brand attributes to its ‘Dare to Leap’ strategy focused on a light asset approach, short channels, and e-commerce prioritisation. As the brand evolved, its focus shifted to long-term growth principles that it dubbed “No Leap No Launch”.

These principles struck a chord, earning it a spot in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report. On the local front, realme Malaysia also saw a return to the top five smartphone brands list in Q2 2023, with an annual growth of 18%.

realme celebrates with Leap Up Products

As the brand steps into a new chapter, realme is set to unveil a series of exclusive devices dubbed 5th Anniversary Leap Up Products. While there are no details from realme yet, we’ll be sure to keep our eyes peeled for what’s to come. Stay tuned for updates! To learn more, you can also visit the realme website.