Pokémon UNITE is already hitting its first anniversary! It’s been a year since the Pokémon Company’s first jab at a MOBA game hit the e-stores. It also marks the second successful mobile game that the franchise has launched. The game has garnered a solid player base over the past year with over 70 million downloads worldwide.
To celebrate its first anniversary, the Pokémon Company is partnering with K-Pop band, ITZY. The partnership will see the release of a new, worldwide TV commercial featuring Yeji (예지), Lia (리아), Ryujin (류진), Chaeryeong, and Yuna (유나). In addition to the new commercial, there will be a Pokémon UNITE/ITZY Special Show that has been broadcasted in Japan. The 29-minute special is also available on YouTube.
Together with the partnership, Pokémon UNITE is also having an in-game event to celebrate its first anniversary on the 21st of July. The event kicked off on the 7th of July. As with all in-game events, there will be special in-game items and characters available during the campaign. Players will also have different missions to unlock freebies and characters.
In addition to this, players may be able to take on ITZY with the girls appearing in-game!
