First, yes, we realise that the newly announced NVIDIA GeForce RTX 3090 Ti is not in any way an affordable piece of kit. In fact, it is NVIDIA’s most expensive RTX 30 series GPU to date at US$ 1,999 which is nearly MYR 8,500 by today’s estimation. But this also is not a regular GPU made for the regular consumer.
To be fair, yes, the NVIDIA GeForce RTX 3090 Ti broke cover a few days ago. It is still a brand-new piece of kit that hardly comes by though. While conditions in the market is not getting worse, it is not getting that much better either. Prices of GPUs are still quite inflated and item availability is still not great. So, does this mean that NVIDIA’s move in launching a new card going to screw us, customers over even more with an even more pricey GPU?
As it turns out, not really. Let us go into that a little bit later. For now, the GPU; the star of the show.
The NVIDIA GeForce RTX 3090 Ti is not really a new GPU. Like its siblings, the RTX 3090 Ti is more like a small improvement over the mighty RTX 3090. In some partner board cases, it is even bigger than the RTX 3090 which just makes them ridiculous to look at and to have.
As mentioned earlier, it is no ordinary consumer class GPU. The regular RTX 3090 was not a regular consumer class GPU either, so you should not expect this one to be at its asking price. NVIDIA targets not only the most demanding gamers with this card, they want the prosumers to also notice. It is made to chew applications like Maya, Blender, Cinema4D, and other 3D rendering software then spitting out masterpieces as quickly as you can conceptualize them. Of course, I am exaggerating a little bit here, but you get the idea.
It packs 10,752 CUDA cores with 24GB of onboard memory that is capable of 78 RT-TFLOPs, 40-Shader-TFLOPs, and 320 Tensor-TFLOPs. That basically means it can do a lot of calculations. The regular RTX 3090 only houses 10,496 CUDA cores in comparison. The result is a GPU that is overall 9% faster than the one that it evolves from. It is also about 50% faster than the most expensive GPU NVIDIA had before, the TITAN RTX.
All these not just enables gamers to game with up to 8K resolutions in smooth fashion. It also enables content creators to work even more seamlessly with 8K resolution contents. The demand for contents today has brought 8K resolution videos as standard. This would be the perfect GPU to work with for 8K contents.
The first of the board partners that have come out and announced their RTX 3090 (at least in Malaysia) is ASUS with their ROG Strix and TUF Gaming GeForce RTX 3090 Ti GPUs. The Strix is quite unique, a water-cooled GPU with its own AiO cooler that you need to find space for in your case, if you want one. The TUF Gaming GPU is a more regular GPU, but you still do need some clearance for it with a 3.2 slot heatsink. You can get the ROG GPU at MYR 11,000 and the TUF Gaming GPU from MYR 9,700, which is around the ballpark price of a high-end GPU these days.
So, What Does This Mean?
A quick Shopee search for the NVIDIA GeForce RTX 3090 GPU will bring you some clue to the answers. You would see prices of the previous halo product going anywhere between MYR 10,000 to about MYR 12,000. This would be considered a reasonable price before the RTX 3090 Ti showed up. Considering stocks are low, with demands that stocks could not meet, it is understandable these prices.
A few months ago, a quick search of the NVIDIA GeForece RTX 3090 yields result that hover anywhere between MYR 12,000 to even MYR 20,000 for a single GPU. This also means that GPUs have gone down in prices for the past few months and that is a good thing. But it is not necessarily good enough because GPUs are still sold way above their retail prices, just because they can.
Here is the thing though, the NVIDIA GeForce RTX 3090 Ti marks an end of stock shortages in the GPU market, it is basically NVIDIA producing a new halo product because they can finally do it with ease. It is why the RTX 3080 Ti was released and the RTX 3090 Ti had to wait a few more months before it comes to light.
If you look closely, even with ASUS’ inflated pricing, the RTX 3090 Ti is priced lower than plenty of the current RTX 3090 GPUs you can find in the market. This should, in turn, drive down prices of GPUs that are currently out in the market even lower. At this point as well, retailers might not even be able to use the “stocks are still scarce” excuse to price their GPUs. There is enough GPUs to go around now, and prices should have come down to earth.
Sure, a halo product like this will still come in limited quantities. It is, after all, the most expensive GPU you can buy in 2022. But it does mean that you can go out and buy a GPU. It signals to us that you can start haggling down prices of the GPUs that you want from the retailers, at least a little bit. It also means that you have enough GPUs to go around now. It is now almost a reasonable time to go out and buy a GPU.
