The Sony ALPHA 7, or rather the α7 marks Sony’s first foray into the high-end camera market with a full-frame DSLR that is a lot smaller and lighter than regular DSLR devices. While it is smaller and lighter than the regular full-frame body, it comes with its own sets of limitations, one of them is battery life. Ergonomics for the first α7 was not the best either with Sony placing more focus on making the camera as compact as possible. Because there is less space on the body for buttons, there is only so much Sony can do to give users a sense of finer control with physical knob and buttons.
The ALPHA 7 platform is a popular choice among content creators though. The third iteration was everything you could ever need from a mirrorless camera. It had sophisticated Autofocus system that was a lot more reliable than before, it had features that reduces the rolling shutter effect that plagued previous Sony α7 cameras, it was also bigger than the first iteration with better ergonomics and much longer battery life.
Sony just announced a replacement model though, its fourth iteration of the ‘Basic’ full-frame mirrorless camera. If you know Sony’s existing line-up of ALPHA 7 cameras though, you will not call them ‘basic’. The new one is even better.
The New ‘Basic’
The ALPHA 7 IV, as they know it, is Sony’s interpretation to what the new ‘basic’ standard is for an entry-level full-frame camera. Apparently ‘basic’ means 33-Megapixel on the Exmor R CMOS full-frame sensor. That 33-Megapixel sensor packs sensitivity of up to ISO 204800 at its highest and ISO 50 at its lowest for 15-stops in dynamic range. That should mean that the Sony ALPHA 7 IV is an admirable performer in low-light conditions.
BIONZ XR Advantage
The impressive new sensor is assisted by a Sony’s latest BIONZ XR imaging chip, the same one you find on Sony’s range topping ALPHA 1 mirrorless camera. It allows the Sony ALPHA 7 IV to shoot at up to 10fps with AF/AE tracking. Thanks to BIONZ XR as well the camera has up to 759 phase-detection Autofocus (AF) points that covers up to 94% of the image area and tracks subjects in Real-Time Tracking as accurately as you can get cameras to track subjects. Of course, there is Real-time Eye AF function as well that now tracks birds and animal eyes in both photo and movie modes.
The Hybrid Cinematic and Still Shooter
They call this a hybrid camera, a still and movie camera packed in one compact body. The ALPHA 7 IV now has S-Cinetone colour profile, something that was only reserved for Sony’s very famous Cinema cameras. That means you now get 10-bit 4:2:2 colour sampling for even better colours than before. It records at up to 4K 60 fps in Super 35mm mode, and up to 4K 30fps with 7K oversampling in full-frame mode. For the first time ever as well, the Sony ALPHA 7 IV features a new Focus Map that helps you with finding the right focus point while shooting videos. It also now features a Breathing Compensation feature to eliminate focus breathing and maintain a smooth, consistent focus change. You can turn off that feature too in case you want some focus breathing for creative contexts.
You still get Sony’s very famous 5-axis stabiliser built into the body of the compact mirrorless. The stabiliser allows for the camera to have up to 5.5 steps in shutter speed advantage. At the same time, the viewfinder is an even higher resolution one as well with 3.68 million dots compared to the ALPHA 7 III. For videos, content creators will appreciate the 3.0-inch vari-angle display.
On its body as well, the Sony ALPHA 7 IV features a clever dual layer mode dial to allow you to quickly switch from pure photo mode to movie recording mode, and S& Q mode. The top layer is now reserved to Auto/P/A/S/M and Memory Recall mode. It records to either a CFexpress Type A card, or a regular SDXC card too for ultimate convenience in recording medium.
Better Workflow
The new camera is also much easier to work with than before. It now has 5GHz Wi-Fi for super-fast data transfers between the camera and your smartphone via Imaging Edge Mobile. You can even use Bluetooth for remote access this time. You can now use the Sony ALPHA 7 IV seamlessly with your PC as well as a Live Stream camera or use the PC as a remote. All these is done without using an additional software now and simply by connecting the ALPHA 7 IV via USB Type-C cable. In that case you can even make video calls with up to 4K 15p resolution, or even use the ALPHA 7 IV as an audio interface.
Pricing and Availability
Sony’s ALPHA 7 IV will be available in December 2021 onward. It will retail for about EUR€ 2,800 for its body only. If you opt for an ALPHA 7 IV with a kit lens, it will set you back EUR€ 3,000. It is not a bad kit lens though; it is a 28-70mm (SEL2870) lens. We can only speculate its pricing too at this point. More information on the Sony ALPHA 7 IV (α7 IV) can be found on Sony’s website.
