Netflix has pretty much changed the way we consume contents. To be fair, this whole streaming business started becoming a thing when YouTube started blowing up. To be fair to that also, YouTube’s rise to popularity is contributed by the increase in interest with short form contents and independent content creators.
In some sense Netflix’s rise in popularity is a little different than YouTube’s astronomical rise. Of course, Netflix has been in the general entertainment industry for longer than we know them to be the top Over-The-Top (OTT) content streaming service known to man today. Instead of dabbling in independent film makers, Netflix dabbles is offering the big budget film and on-demand TV shows on a single platform. You can watch all that Netflix has to offer in terms of films and TV shows at any time you want and at an affordable price. It did for films what Spotify has done for music. It democratizes big budget contents that were traditionally made for a scheduled TV programme or even the theatres. It put the controls of consuming these contents right in your palms and at home.
Their disruptive business model proves to be a winner with us, the users. Netflix, currently anyway, is still the top performing content streaming platform in the world with a huge global presence. Their success in the world of end-user entertainment platform leads to plenty of “me too” products we see today like Amazon’s Prime Video, Paramount+, HBO Max, and even Disney+.
While Netflix is still the king in content streaming platforms, they want to be more than just providing watched contents. They want to dabble in interactive contents. You can see Netflix experimenting with interactive contents when you look back into Black Mirror: Bandersnatch, a kind of movie where you can decide what your ending would be. It is like playing a game, except you are doing it on your browser and it involves a live-action content.
Black Mirror: Bandersnatch, while a successful endeavour, is a huge undertaking though. It is time consuming to create, it is also complex to work with, which are all usually translated into the final cost of production in terms of currency. There is a cheaper way to do what Netflix wanted to do with Black Mirror: Bandersnatch, create actual games and host them on Netflix itself. That is what they want to do into the future though.
Netflix’s own exclusives have inspired games like Stranger Things 1984 and Stranger Things 3. While they are not strictly games you play on the PC or even a console, they are still games that puts you in the shoes of the main characters imagined from the Netflix exclusive series, ‘Stranger Things’. Yes, we are saying that they are mobile games.
Let’s talk Netflix and gaming.
— Netflix Geeked (@NetflixGeeked) August 26, 2021
Today members in Poland can try Netflix mobile gaming on Android with two games, Stranger Things: 1984 and Stranger Things 3. It’s very, very early days and we’ve got a lot of work to do in the months ahead, but this is the first step. https://t.co/yOl44PGY0r
So, Netflix is trying to make games and launch a gaming platform of their own. That is nothing new though. Since Google announced their Stadia platform, their competitors have all been jumping on board and are betting their futures with Cloud Gaming. In other words, everyone wants to get into game streaming, since the gaming industry is on a steady rise. Netflix wants that piece of action too.
Of course, at this time, Netflix has only confirmed that they are going to be integrating mobile games into their platform instead of a whole dive into cloud gaming. In that sense, Netflix Poland has already started testing their gaming platform. The experience, so far, has not been reportedly great though.
You are not accessing a completely different app, which is great news. While you are accessing the Netflix app to get to the games that are on offer though, it is not the third-party app store experience that Netflix wants you to believe at this time. The games that are on offer, at least according to current reports, are the two Stranger Things titles we mentioned earlier. They are not cloud based gaming as well, at this time anyway. You still have to download the games to play the games. Users are also led to the Google Play Store for the games to be downloaded too.
Once downloaded though, the games can only be launched via the Netflix app, which is a little counterintuitive. The games are tied to your Netflix credentials instead of your Google Play credentials though, which kind of makes sense. Reportedly also, the games you play through Netflix will not feature any ads or in-app purchases. Currently also, Netflix is focusing on bringing mobile optimised games on their platform, hence the test starts with smartphones. In some sense, it does sound a lot like Netflix is trying to create a platform that is likened to Apple Arcade. Unlike Apple’s Arcade though, membership is free as long as you have an active subscription with Netflix, for now anyway.
At the time of writing, there are only two game titles available on Netflix’s gaming section. The test is also only currently conducted in Poland with no other regions being confirmed at this time. Netflix also says that the iteration that is being tested in Poland is a very early development. While it does not feature cloud gaming yet at this time, it is not ruled out, at least from our point of view anyway. Still, would you play games on Netflix? Let us know in the comments.
