Football is one of the many international passions that many people partake in. It doesn’t matter which team you support – England, Germany, Wales, Ukraine or Belgium – the sport, not only brings together fans, but they also passionately express themselves with their jerseys and chants in the stadiums and even their living rooms. However, with the pandemic rearing its unsightly head, we’re relegated to enjoying our matches together over Zoom watch parties.
“The virtues of football, in how it brings people together all across the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly beautiful game. While the experience will be different this year, I am excited to be teaming up with vivo to encourage and enable fans to be in the moment and bring their energy and passion into one of the most beautiful moments of the tournament.”
Michael Owen, UEFA EURO 2020™ Ambassador
vivo is upping the ante and amping up the fun as the official smartphone of the UEFA EURO 2020™. vivo is inviting fans to express themselves and their love for their teams through a series of activities that they will be having throughout this UEFA EURO 2020™ season. They are empowering fans to take control of their experiences with their smartphones and encouraging them to share their love and experience online to take the addictive UEFA EURO 2020™ spirit worldwide.
Grab your vivo smartphone – it doesn’t matter if it’s an X60 series or V21 series – and take part in the “To Beautiful Moments” campaign which has already kicked off with the start of UEFA EURO 2020™. Capture your beautiful moments this football season and use the #vivoSuperTime hashtag to be part of the global movement to share the wonderful spirit of football. The selected fan videos will make their way into the closing ceremony of the UEFA EURO 2020™ which will be aired on 11 July 2021.
The spirit of UEFA and, more broadly, football is one that is inclusive and does not discriminate. With this in mind, vivo has jumpstarted the “vivo Dream Field”. The company has collaborated with the Pan-Disability Football Club to help make a meaningful impact locally, in Malaysia, by donating MYR35 for every smartphone sold on their official e-store to the Pan-Disability Football Club. The money donated through the campaign will be used to help the football club build a dedicated training center and facilities to empower differently-abled individuals to become part of the football dream.
“Disability is not a barrier and our passion for sports has no limits. It creates opportunities for people to share and connect through sports, especially for our athletes with disabilities. We appreciate the given opportunity by vivo to share our football dreams with the world despite these challenging times,”
Sunny Shalesh, Founder of Pan-Disability Football Club
As the UEFA EURO 2020™ spirit hits a fever pitch, vivo is also giving Malaysian fans who take part in the #vivoSuperTime TikTok Challenge a chance to win brand new smartphones. Kicking off on 25th of June, vivo is encouraging football fans in Malaysia to create and share their most beautiful moments during the UEFA EURO 2020™ season on TikTok. Eight lucky winners will be selected to be featured in the global closing ceremony video of the EURO 2020. Taking part in the contest is as simple as getting a verified TikTok account, following @vivo_malaysia on TikTok, share your moment with the #vivoSuperTime filter and include it in your caption together with #ToBeautifulMoments, #CheerNOW and tag @vivo_malaysia. The contest ends on 8th July 2021. Winners will be announced within 4 weeks of the closing.
With vivo pushing the UEFA EURO 2020™ spirit globally as their brand grows, the company is looking to create a more universal appeal for its fans. The growing user base of over 400 million fans and counting spurs the company to create more avenues to engage and empower them with new devices like the vivo X60 series and the recently launched vivo V21 series
