Maxis Berhad, one of Malaysia’s biggest telecommunications providers, has been actively differentiating itself from its competition. The company has, in recent months, been focusing on complementing it’s telco services with services which make sense to businesses and also consumers. Not too long ago, the company announced it’s consumer-focused OnePrime, which has now been rebranded to the Maxis Unlimited Postpaid & Fibre, which gave consumers the flexibility of having their mobile and broadband service in a catch-all subscription with added benefits.
At the same time, Maxis has been busy building its portfolio for its business clients with partnerships with companies such as Amazon Web Services (AWS) and more. These partnerships work to bolster the company’s portfolio with more than just telephony and connectivity services. The company has also announced a series of acquisitions including its recent acqui-hire of ICMS (Infrastructure Consulting & Managed Services) which allowed the company to provide better integration with cloud services such as Microsoft Azure, Microsoft 365 and more. It also brought deeper partnerships with ICMS’s certifications as a Dell-EMC partner and Commvault partner.
The latest announcement made late last week, gears Maxis to be one of the only telecommunications companies in Malaysia focusing on becoming a truly converged solutions provider. The company has acquired Audeonet (M) Sdn Bhd, a Malaysian based unified communications and voice cloud solutions company to bolster its talent pool and services. The acqui-hire also brings on board a team of skilled individuals which will enable end-to-end deployment of Audeonet’s services. The new products and services brought into the fold will allow Maxis’ enterprise and SME customers access to offerings to help them cope with the rigours of the “new normal”.
The acquisition of Audeonet (M) Sdn Bhd also makes Maxis Berhad the exclusive distributor of Deltapath, a Voice over Internet Protocol (VoIP) provider, in Malaysia. In addition, Maxis Business will now also be a Gold Reseller of Lifesize, bringing a cloud-based 4K video conferencing solution into their list of offered services.