Samsung’s new OLED and QLED TVs for 2024 are headed your way. This year, like its S24 series, AI is the mainstay. Behind these new AI features are a new duo of processors: the NQ8 AI Gen3 processor and the NQ4 AI Gen2 processor. Both of the processors bring a slew of improvements that help power a better, more immersive experience with Samsung’s new QLED and OLED TVs respectively.

Samsung’s new NQ8 AI Gen3 Processor comes with improvements that allow for better upscaling of content to 8K resolution. The processor brings double the NPU performance and allows for quicker on-device AI processing. Samsung is leveraging this to bring better depth and detail to upscaled content. This includes increased contrast for better image depth and visual immersion and even intelligent audio processing for better content immersion. The processor will be included in Samsung’s flagship Neo QLED 8K TV specifically the QN900D lineup. The QN800D will be running on the NQ8 AI Gen 2 Processor. However, both lineups will be coming with 8K resolution and be available in 65, 75, and 85-inch sizes.

Samsung’s new Neo QLED 8K, Neo QLED and OLED TV lineups are leaning heavily on AI. This year, AI is playing a part in three main categories: AI Picture, AI Sound and AI Optimisation. We’ve already covered the main features of AI pictures.

AI Sound comes with Samsung’s Q-symphony feature and also its robust line up of new soundbars and frame speakers. The AI Sound will be able to dynamically adapt to provide the best. most immersive sound with the content on the screen. One of the highlights is dialogue enhancement where the TV can intelligently detect and optimize the audio to isolate and lift dialogue for clarity. It will also be able to generate on-screen subtitles which can be moved through gestures for the auditorily impaired. Sound is also optimised with Adapt Sound Pro which automatically adjusts to fit your content while Object Tracking Sound Pro will ensure your sound emanates from the objects on screen giving you a more realistic and immersive sound experience. Both AI Picture and AI Sound will also automatically adjust the volume and brightness of your TV according to the conditions of the room. If your room is being vacuumed, the volume will be increased so you don’t miss a thing. Watching in a dark room? The brightness and contrast will be optimized for the most immersive experience.

AI Optimization comes with Auto Game mode this year. The new feature will allow your Samsung AI TV to kick on game mode, increasing the contrast and brightness of your display to give a more immersive gaming experience without the need to open menus. It will do this automatically when you turn on your gaming console. It will also play a part in helping keep your setup more green with AI Energy Mode which automatically optimizes the TV’s power profile based on your usage.

The same features are also coming to Samsung’s OLED and NEO OLED TV lineup. However, the biggest difference will be that these lineups will be running on the NQ4 AI Gen2 processors. The processors offer significant performance enhancements over its predecessor. Samsung is also introducing Glare Free technology in its OLED lineup that will ensure that you’ll be able to enjoy your content even under harsh lighting.

Samsung’s TV lineup continues to run on its Tizen OS. This year, the company continues to push interconnectivity and IoT with the TV as the main interaction surface. The new generation of Samsung TVs will be able to intelligently interact with your Samsung phones to allow you to control your TV or even game using Samsung’s built-in Gaming Hub. It will also allow you to control other IoT devices through the SmartThings App and dashboard.

While Samsung hasn’t announced any availability details just yet. We won’t be surprised to see the new lineup make its Malaysian debut in the near future.