Samsung’s collaboration with AMD goes beyond flagships.

Not long ago, Samsung and AMD decided to work together to bring better graphics performance to Samsung’s Exynos chipsets. Since then, only the Galaxy S22 models, powered by Samsung’s Exynos 2200 chipset, were equipped with AMD GPUs (graphics processing units). While Samsung may have opted for Qualcomm chips for their next flagship Galaxy S family, the partnership is far from over. In fact, it’s set to extend to mid-range smartphones.

Revegnus (@Tech_Reve), a reliable leaker, has dropped some intriguing information about Samsung’s plans for their upcoming mid-range devices. These smartphones, expected to be announced and released next year, will feature AMD graphics technology. Specifically, the mid-range Exynos chipsets like the 1480 and 1430 will be equipped with mRDNA AMD GPUs.

Now, what makes this move particularly interesting is that these GPUs won’t primarily focus on gaming. While AMD GPUs are known for their prowess in gaming, Samsung’s strategy for their mid-range phones is different. Instead of amping up gaming capabilities, these GPUs will concentrate on improving image signal processing (ISP).

This strategic shift aligns with the mid-range smartphone market. Unlike flagship devices, mid-range phones typically don’t boast the hardware required for an enhanced gaming experience – think powerful CPUs, advanced cooling systems, and high-refresh-rate displays. Therefore, focusing on enhancing the ISP is a wise move and would provide a significant performance boost when it comes to smartphone performance.

If these rumours are true, Samsung could leverage the performance improvements from incorporating AMD’s mRDNA technology to bolster its already popular midrange Galaxy A series. As mid-range phones continue to gain popularity, it’s a smart strategy that could pay off handsomely.