Tag Archives: GrabFood

Grab Brings Even More Ways to Save & Spend Responsibly

Grab isn’t the first name you would think of when it comes to spending responsibly and saving money. In fact, if you were to speak to most people, they would say that everything from Grab is pricey and expensive. Further, with economic uncertainty and a looming recession hanging over consumer’s heads, many are looking to tighten their belts. Grab wants to be part of the solution and help consumers save more while spending more responsibly with a bevvy of new features that allow you to be more mindful when you use the Grab super app.

Cheaper Delivery with Saver & Group Orders

One of the main pain points for users is the delivery fees which can sometimes be a little steep. Grab is remedying this with two new features that should be rolled out by the time you read this article.

The first is the option to save on your delivery charges by selecting the “Saver” option. This option will give you a lower fare depending on the time it can be between MYR1-2 cheaper than the usual “Standard” option. It will be available 24/7 from all merchants moving forward. The prices under the “saver” option will be the lowest delivery fee on the platform. In fact, Grab boasts that this feature alone has helped its users save over MYR27 million between January and August 2023.

Saver delivery Grab App
Source: Grab Malaysia

If you want to save even more, you can even plan ahead with “Order later” which will allow you to plan to get your meals delivered when the delivery charges are lowest. This will also help you be more mindful of your meal times and eat a little healthier as you plan ahead for your meals instead of ordering on a whim.

Delivery costs will also be minimised with new improvements coming to the Group order function in the Grab super app. You may have noticed the enhancements coming in one by one over the past few months. Grab is revamping the Group Order function to make it simpler and easier to manage. Joining group orders will not only be available through shared links but will also be available through QR codes. This will simplify joining. You will also be able to set deadlines and not have to wait or call to make sure everyone has placed their orders.

Group Order GrabFood
Source: Grab Malaysia

However, if, like me, your family uses GrabFood on the regular, you won’t need to bug the poor person who initiated the group order for updates anymore. Instead, you will be able to track the order together. This includes the new tracking notification that you get on regular orders from GrabFood. In the near future, you will be able to use “Smart Bill Calculation” to go Dutch on GrabFood. The feature will calculate each participant’s orders and divide the total bill accordingly. So, if you’re ordering with your friends or – just maybe – your neighbour, you’ll be able to share the cost of delivery too.

Dine-In to Save

GrabFood Dine in Dine in Voucher
Source: Grab Malaysia

GrabFood is also being expanded to include dine-in orders. The new Dine-In feature on the Grab super app will allow you to easily discover nearby deals, read restaurant reviews and even get dine-in vouchers with a few simple taps. Don’t feel like driving? Well, you can get a ride too. This feature will allow you to get discounts by ordering at partner restaurants with the Grab app. When you do this, you’ll be able to use vouchers from your GrabUnlimited subscription or even purchase cash vouchers at a discounted price from the app. Of course, it goes without saying that you’ll need to use GrabPay to complete the transaction.

GrabUnlimited Subscription Plans
Source: Grab Malaysia

Speaking of GrabUnimited, Grab will be rolling out bulk subscription options in December 2023. You will be able to unlock more savings by subscribing for a longer period of time. Currently, users who subscribe to GrabUnlimited pay MYR4.90 a month for the subscription. However, with the new long-term subscriptions, users will be paying MYR4.50 a month for a 6-month subscription or MYR3.99 for a 12-month subscription.

Stamp cards Grab App
Source: Grab Malaysia

In addition to the cheaper options for GrabUnlimited, Grab is also piloting Stamp cards starting in November 2023 at select retailers in Klang Valley. This pilot will allow merchants to foster brand loyalty by offering digital stamps for every visit/purchase. Once your card is completed, you will get some perks depending on the restaurant and outlet. This could be as simple as a free drink or as complex as a steep discount on things. This feature should be making its way to you through an update sometime in November 2023.

SavewithGrab a commitment towards affordability
Source: Grab Malaysia

These features will make their debut soon as part of Grab’s #SaveWithGrab campaign. During this campaign, Grab wants to reiterate the brand’s commitment to remain affordable and alleviate concerns about the rising cost of living in Malaysia. Hassan Alsagoff, Head of Marketing at Grab Malaysia, emphasizes that these features not only help consumers spend more wisely while saving but also help them create more job opportunities for their merchant- and delivery partners.

iQIYI & GrabFood Malaysia Launch First-ever Variety “Advertainment” Show

iQIYI continues to push its new approach to entertainment – “advertainment” – with new shows. The latest show comes in partnership with GrabFood Malaysia and covers one of Malaysia’s most passionate subjects – food. “5-Star Hunter Bersama GrabFood” is the first branded reality show that debuted on iQIYI on 2 June 2023.

iQIYI partners GrabFood Malaysia to launch first ever branded variety show 5 Star Hunter Bersama GrabFood

The new reality show follows Malaysian celebrity Chef Fikree and several local food bloggers as they search for Malaysia’s most authentic cuisine with one catch – the food must come from one of GrabFood Malaysia’s 5-star Restaurants. The show brings the popular format of sharing the story and inspiration behind the food and marries it with a unique approach of highlighting the services and impact of GrabFood on these humble establishments. However, Chef Fikri turns the tables on his celebrity guests as they are challenged to recreate the dish they just tasted. These recreations are then tasted by random guests at the eatery. So, will Chef Fikri come out on top? You’ll just have to tune in to find out.

5SH Thumbnail Trailer FB

The variety show is one of a growing number of “advertainment” shows that iQIYI first introduced with its show “Sorry Naik Lorry” not too long ago. The new format integrates advertising and brand awareness seamlessly into shows allowing brands to bring more awareness to services and goods offered. It also allows brands to sidestep the usual ad break and seamlessly integrate themselves front and centre in the show.


Pic 1 Dinesh Ratnam
Source: iQIYI

“We are thrilled to collaborate once again with GrabFood Malaysia as our esteemed partners for the production of our first-ever local branded variety show. In the realm of entertainment, over-the-top (OTT) platforms like iQIYI have emerged as pivotal catalysts propelling the growth of the local entertainment industry while offering brands a fresh avenue to establish a relatable connection with their audience. This innovative approach allows brands to transcend traditional advertising and instead present their offerings in a captivating and profoundly influential manner that resonates more effectively with the audience.”

Dinesh Ratnam, Country Manager of iQIYI Malaysia and Senior Director of the International Business Department


5-Star Hunter Bersama GrabFood” debuted on iQIYI on 2 June 2023 and will feature six fifteen-minute episodes. To celebrate the launch, iQIYI will be giving away GrabFood vouchers worth RM50 to all their viewers. All you have to do to get your share is follow iQIYI on their social media pages and keep an eye out for the giveaway posts and answer a few simple questions about the new show.