Samsung’s appliances have been one of the most trusted in the world. Late last year, the company took things to the next level with the announcement of their new Bespoke line up of refrigerators. It brought options for consumers to customise and express themselves when it came to creating a refrigerator which was able to blend seamlessly into the interior design choices you make in your home. There was only one limitation – availability. That changes today with the expansion of ability to North America, Latin America, Europe, the Middle East, select regions in Asia and Africa and more.

The customisability of their Bespoke line up is also being expanded with more options coming to the line up. In South Korea, customers will be able to choose from a range of over 360 colours and finishes to create appliances that fit seamlessly into their home. In addition to colours, customers are also able to choose from unique designs from artists such as Thibaud Herem and Andy Rementer.

Samsung’s Bespoke brand is not only expanding in customisability. It’s also expanding to include other appliances such as water filters, ovens, microwaves and more. The now extensive Bespoke range covers every aspect of the home that you can think of. Samsung introduced the Bespoke Air Purifier, Bespoke Jet and Jet Bot AI+, Bespoke Refrigerator, Bespoke AirDresser, water purifier, Bespoke ShoeDresser and Bespoke Cube Refridgerator. All of these appliances come with colours and finishes that are hallmark of the Samsung Bespoke line up.

The Bespoke Fridge is spearheading the Bespoke paradigm with increased customisability. You’ll be able to select from a range of finishes and sizes. The Bespoke refrigerator comes in all shapes and sizes in a modular form factor that allows users to pick and choose what they want according to their needs and space restrictions. The updated Bespoke fridge also comes with some features from Samsung’s FamilyHub fridge including a flex zone which allows users to customise the zone according to their needs. It can go from a normal fridge to a crisper to a freezer. The Bespoke fridge also comes with reversible doors which allow you to choose how and which way the fridge door opens.

Naturally, the Bespoke line up integrates seamlessly into Samsung’s SmartThings Platform. This allows the Bespoke line up to become seamlessly connected to your IoT setup. Using SmartThings, Bespoke users can access even more functionality such as SmartThings Cooking which provides access to personalised meal plans and recipes, SmartThings Pet which allows you sync your Bespoke appliances to make life as comfortable for your pet even when you’re not around, SmartThings Air which allows you to sync your air purifier and air conditioner and SmartThings Clothing Care for more efficient laundry management.

Pricing & Availability

Samsung’s Bespoke line up will be making it’s way to North America, Latin America, Europe, the Middle East, select regions in Asia and Africa and more in the coming months. No pricing or specifics have been announced just yet.

The Bespoke Refrigerator will be available in multiple configurations. In the U.S., the fridge will be available in a 4-door flex, 1-door column and a bottom mount freezer. It will be available 1-door column, slim 1-door column and bottom mount freezer options. The U.S. will see the roll out of a full range of kitchen appliances including the Bespoke microwave, oven and more. No information on the availability and models in other regions have been shared by Samsung just yet.