Buying a new smartphone based purely on a spec sheet is getting increasingly difficult, especially when the biggest selling points are now driven by artificial intelligence. Samsung Malaysia clearly understands that to sell the concept of a true “AI phone,” you need to let people actually use the software in person. To bridge that gap, the company has officially kicked off a massive nationwide roadshow tour dedicated entirely to getting the new Galaxy S26 Series into the hands of consumers.
Hands-On with Artificial Intelligence
Instead of just displaying the flagship phones on static security tethers, Samsung has designed these roadshows around specific experiential zones. The goal is to demonstrate how these AI-driven features actually translate into daily practical benefits. For example, visitors can step into a dedicated zone to test out the new Horizontal Lock, a feature that aggressively stabilises video recording even if you rotate the device a full 360 degrees while filming.
There are also specific areas designed to test out the AI-powered Creative Studio for streamlined content creation, alongside zones demonstrating how the device seamlessly integrates with SmartThings to act as a central hub for your smart home. Furthermore, Samsung is hosting Live Space workshops at these events. Local tech personalities and content creators, including Adam Lobo, FZHD, and the team from Technave, will be on the ground during specific weekends to demonstrate exactly how to maximise these new AI tools in everyday scenarios.
Roadshow Locations and Exclusive Offers
The nationwide tour is scheduled to hit several major retail hubs over the coming weeks. The roadshows kick off simultaneously at KLCC and Mid Valley Southkey from April 8 to 12. Following that, the setup moves to Sunway Pyramid and Queensbay Mall between April 22 and 26, before wrapping up its major mall run at Pavilion Bukit Jalil from May 6 to 10.
Naturally, Samsung is incentivising attendees to upgrade their hardware right there on the floor. If you happen to be one of the first thirty customers to purchase the premium Galaxy S26 Ultra on the opening day of any roadshow location, Samsung is throwing in a complimentary Smart Air Purifier valued at RM899. Additionally, purchasing any device from the S26 lineup at the event grants you a turn at the “Unlock the Vault” challenge, where successfully guessing a six-digit combination will win you a second Galaxy S26 Ultra.
These localised event perks stack nicely with the company’s broader launch promotions, which are currently offering up to RM800 in instant rebates for customers checking out with eligible CIMB, Maybank, or RHB bank cards. Finally, buyers at participating Samsung Experience Stores will also be able to claim a free Galaxy Fit3 wearable with their new smartphone purchase.
