It’s been quite a journey for Honor in its recent emancipation from Huawei. However, it looks like the emancipation is coming with significant benefits. If you need a little refresher, Honor started off as a subsidiary brand of Huawei to address the growing Millennial and Gen-Z segment who were looking for affordable, power-packed devices. Honor had a big European debut with one of their first ambassadors being Brooklyn Beckham, son of Football Star, David Beckham and Spice Girl, Victoria Beckham. However, with the sanctions from the U.S. on Huawei, the brand began to ship their devices without Google Play Services and with Huawei’s AppGallery.
Earlier this year, the brand was spun off into its own company and it looks like that has been a boon to it. In a tweet from the Official Honor Germany account the brand confirmed that their latest flagship, the Honor 50 will be coming with Google Play Services. (The tweets have since been deleted.) This is a big win for the brand as we’re beginning to see Huawei slip from the top of the list of smartphone vendors. Most recently, the company noted a 41% year on year decline in smartphone shipments.
That said, with the sale of Honor to a Chinese consortium of companies, Honor is seeing positive momentum. In fact, the company has confirmed that their upcoming Honor 50 will be coming with the recently announced, Qualcomm Snapdragon 778G. The partnership wasn’t possible under Huawei due to the U.S. sanctions. In addition to this, the company has also revealed that an upcoming Honor Magic device will be coming with the “most premium Qualcomm chipset”. The current SoC which fits that description is the Snapdragon 888 unless Qualcomm has another chipset up its sleeves.
The last Honor Magic device was released way back in 2018. The line up is being reintroduced as part of the new portfolio. Previously, the Magic line up was Honor’s most premium line up with power-packed specifications and top of the line features. It looks like that isn’t changing with the company touting the upcoming device as a “premium flagship product featuring superb imaging quality”.