The Sero Archives

Samsung has, over the years, established itself as one of the leaders when it comes to display technology; not only in the homes but also in commercial settings. They have been pioneering new display technologies with Quantum Dot (QLED) and now they are pushing boundaries with new form factors, MICRO LED technology, and even projection.

MICRO LED Makes Its Way to Your Living Rooms

Samsung’s foray into MICRO LED started back in 2018 when they introduced “The Wall”. This year, the company is finally bringing their MICRO LED technology to homes. Their new MICRO LED equipped TVs will come in larger sizes starting from 76-inch all the way to 110-inch. The 110-inch and 99-inch sizes will see a global rollout starting at the end of March 2021 with an 88-inch model slated for fall 2021 and a 76-inch in the near future.

The new MICRO LED technology will enable users to get a deeper cinematic experience with deeper blacks, increased brightness and sharper image quality. The new inorganic LED technology prevents burn-in and is claimed to have an increased lifespan compared to QLED and OLED TVs.

Samsung’s new MICRO LED TVs will also be coming with 4Vue (Quad View) – a new way to experience content. The new 4Vue feature will allow users to maximize their visual real estate with up to four sources of content simultaneously. Yep – you’ll be able to watch four different content sources at the same time.

Neo QLED Becomes More Feature Packed

Building on the success of last year’s lineup of Neo QLED TVs, Samsung is making strides in addressing the evolving role that the TV is playing in a household. Of note was the increase in the number of TVs being used as a screen for fitness. Samsung’s Neo QLED TV lineup is getting a new improvement to the Samsung Health suite introduced last year. The new Smart Trainer in Samsung Health allows users to plug in a compatible webcam which will add an AI layer to help them up their fitness game. The new AI coach will send prompts to the user about their form and more while they exercise.

In addition to this, Samsung’s 2021 Neo QLED and QLED TVs also come with FreeSync Premium Pro certification. Thanks to their collaboration with AMD, the new generation of TVs will be able to hook up to PCs and consoles and take advantage of high dynamic range (HDR) for better colour saturation and reproduction for more realistic content. In addition, the new lineup gets a new Game Bar that allows users to monitor information while gaming. Users will also be able to use Samsung’s Super Ultrawide Gameview to access ultrawide aspect ratios previously available only on ultrawide monitors like Samsung’s Odyssey gaming monitors.

The new features come in addition to use of mini LED technology which is 1/40 the size of regular LEDs. The finer size allows for ultra-fine light control allowing the TVs to produce deeper blacks, brighter whites and finer control on an LED level. This paired with Samsung’s Neo Quantum Processor allows the TVs to upscale content and dynamically adjust to optimise content quality.

Samsung’s Neo QLED line up will come in 8K and 4K resolutions. The 8K models will be available in 65-, 75- and 85-inch models while their 4K line up will have a wider selection of sizes starting from 50-inch sizes.

Screens to Adapt to Any Lifestyle

Samsung has been on a recent bend of creating TVs that will accommodate any lifestyle. That’s not changing in 2021. With the introduction of The Frame, The Serif, The Sero and The Terrace over the years, Samsung has successfully created a new demand for adaptable TVs. This year, they are upping the ante with additional features and partnerships for The Frame and The Terrace while introducing a whole new experience with The Premiere.

The Frame is getting a refresh from the design up. This year’s The Frame comes in slimmer at 24.9mm with more options for customizations. The most notable being the introduction of My Shelf which allows users to create visually stunning areas around The Frame. The new accessory is compatible with the 55-, 65- and 75- inch versions. In line with the Frame’s original introduction, Samsung is partnering with NAVA contemporary and Etsy to bring even more stunning pieces of art to the screen. Storage on the Frame has also been increased from 500MB to 6GB in the 2021 The Frame.

The Premiere is Samsung’s first triple laser projector. It comes with 4K resolution and even built-in sound. Designed with minimalism in mind, The Premiere packs a stereo sound system with a built-in subwoofer in a sleek body. Those looking to get The Premiere need not fret for space as it only requires 5-inches from the intended projection surface.

The Terrace is also getting a slight bump in specifications. Introduced for the outdoors, the new version is coming with more features for the outdoors. This year’s model will come with Sun Protection which will allow it to last in the outdoors particularly in sunny conditions. Of course, the Terrace will still retain its IP55 dust and water resistance rating.

In addition to the TVs, Samsung also introduces a new Odyssey G9 gaming monitor which comes with Quantum MiniLED technology. The 1000R curvature allows users to get a more immersive experience from their gaming content with optimisations and features meant for gamers. Samsung is also bringing its Smart Monitor line up to the forefront. The new monitor brings all the features of a smart TV to a monitor and even includes DeX.

A Complete Experience

Samsung’s experience wouldn’t be complete without a matching sound system. Together with their new displays, the company announced the availability of a new Q series lineup. This year’s lineup comes fully equipped with Q Symphony technology which they introduced last year. This technology allows the soundbar and the TV’s built-in sound system to work together in unison for a unique, immersive sound system. This year’s iteration of Q Symphony comes with an additional feature that allows the soundbar to dynamically measure and adapt to the room it’s in.

The company’s flagship Q950A is the first 11.1.4 channel soundbar which creates an even more immersive sound experience. It comes with Bass Boost for added oomph and Tap Sound to allow you to seamlessly connect to the soundbar from your mobile device.

All the announced products will be available soon across the globe with some countries already rolling out the product.

In a time when values have changed and our tastes have changed, the way we decorate and design our homes and rooms has also changed. Gone are the days when we design rooms around large pieces of electronics, instead, we are now able to fit our electronics seamlessly into our rooms without needing to compromise. Noticing this trend in how we are designing our spaces, Samsung has introduced a line up of what they call “lifestyle TVs” which are intended to be more than just screens for entertainment.

The new The Serif, The Frame and The Sero QLED TVs are designed to be artistic accents in your rooms instead of cornerstone displays. These TVs aren’t just designed to be screens, they are meant to be functional additions to your room with a focus on the aesthetics and bring the added advantage of a screen that you can consume your media on. The Sero even adapts to your content going from portrait to landscape to fit your content.

Samsung’s The Frame

Having a large, blank, black screen in the middle of your living room is just a big no, no. Samsung’s “The Frame” turns the blank, black surface we’re used to into centerpieces of any given room. The new edition of The Frame comes with Samsung’s QLED 4K technology which includes Samsung’s 4K Quantum processor which intelligently upscales the content your viewing to take advantage of all the pixels of the 4K screen.

However, that’s not the je nais se quois that sets The Frame apart from other TVs. Samsung’s The Frame is designed to look like a frame containing a masterpiece; allowing it become the centerpiece on your art wall when you’re not watching that new episode of “The Witcher” on Netflix. The bold design is also personalisable with different designs for the bezels that allow you to customize the TV to fit your design style. Samsung has also built in a special gallery called “The Art Store” which allows you to get digital copies of masterpieces stored in museums for a monthly fee. However, if you’re not one to splurge, the Art Store also houses a selection of regularly updated free artwork.

The Frame is also designed with a zero gap design allowing it to lay flush against the wall. Unruly cables are also not a problem as it also uses the same invisible cable design from Samsung’s flagship 8K QLED TVs. This allows you to connect all your inputs to a single hub which can be placed further away from the TV leaving your display and wall blemish free.

Samsung’s The Serif

For The Serif , Samsung partnered up with the Bourellec Brothers to create a screen experience that is both chic and distinctive. The Serif will undoubtedly catch anyone’s eyes in any room it’s placed in. Looking at the overall design of the QLED TV, the inspiration for the name should be as bright as day. However, it’s unique design isn’t just its namesake; The Serif‘s design allows the screen to sit independently without the need to hide any cables. If you need a stand for the uniquely designed screen, it also comes with removable legs.

The Serif comes with Samsung’s 4K QLED panels and is available in 43-, 55- and 75-inch in white or black internationally. It also has the company’s 4K Quantum processor which allows you to get the most out of the pixels on your screen even from lower resolution content. It also comes with built-in stereo speakers for immersive sound and a removable back panel and built-in cable management for a seamless facade. The Serif is also able to take advantage of Ambient mode to blend seamlessly into its settings while display pertinent information such as the time and weather in an elegant way befitting the screen. It is also able to take advantage of “tap and connect” which will allow your phone to connect without the hassle of manually plugging in the connection via the settings. However, this only works with Bluetooth Audio on The Serif.

Samsung’s The Sero

The Sero is one of the most unique lifestyle TV offerings that Samsung has in its arsenal right now. The new approach to a TV allows the screen to seamlessly adapt to your content. It has a rotating 43-inch screen which is able to change from portrait to landscape according to the orientation of the content you’re looking at. If you’re on Instagram or TikTok, the screen will be in portrait mode, switch to Netflix and it’ll go into landscape. In apps like YouTube, the screen is able to adapt seamlessly between orientations according to the screen. If you’re minimised, it’ll stay in portrait mode and it’ll kick into landscape when you go full screen. The rotation is made possible thanks to Samsung’s new rotating hinge which allows it to rotate unrestricted.

The Sero comes equipped with its own easel stand which also has detachable wheels for added portability. In addition to portability, The Sero is the only TV in Samsung’s line up which comes with a built-in 4.1 channel speaker system that is integrated into the easel stand. It also comes with Tap to Connect which is compatible with any Samsung smartphone. A simple tap on the top or right border of the TV will trigger quick connect which allows you to connect to your phone for wireless screen sharing and audio connectivity with the TV.

Pricing & Availability

Samsung’s lifestyle TVs are rolling out to selected markets worldwide. In Malaysia the pricing is as below:

Model	Pricing
The Sero	MYR6,999 (43-inch)
The Serif	MYR6,499 (55-inch)
The Frame	MYR6,499 (55-inch) MYR10,999 (65-inch)

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Samsung Brings New Forms to MICRO LED & Neo QLED to Blend into Any Lifestyle