Tag Archives: Sony

Android, Mobile

Infinix HOT 50 5G Heats Up the Entry-Level Smartphone Market

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Infinix is heating up the entry-level smartphone market with the HOT 50 5G. This new smartphone offers a compelling combination of performance, design, and features. However, its best asset is the price point below RM600.

Infinix HOT 50 5G (5)

Powered by the MediaTek Dimensity 6300 5G processor, the HOT 50 5G is built to deliver impressive performance for a device in this price range. Whether you’re gaming, streaming, or multitasking, the processor should handle tasks with ease. The phone also features a 120Hz refresh rate for smooth scrolling and a 240Hz touch sampling rate for responsive touch.

The HOT 50 5G boasts a stylish and modern design, with a 6.7-inch Punch-Hole Display that offers vibrant visuals and a high screen-to-body ratio. The device is also remarkably thin and lightweight, making it comfortable to hold and use. It also comes with IP54 dust and splash resistance, ensuring it can withstand everyday wear and tear.

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The HOT 50 5G is equipped with a 5,000mAh battery that provides ample power for extended usage. With 18W fast charging, you can quickly top up the battery when needed. Additionally, the battery is designed to maintain over 80% of its health even after four years, ensuring long-lasting performance

Infinix is also going ham with AI on the HOT 50 5G. The new smartphone comes with Infinix’s AI assistant, Folax, which is always ready to assist with tasks like music, calls, and travel. The AI Creation feature allows you to design cartoon-style wallpapers with a single tap, adding a personal touch to your device.

The HOT 50 5G features a 48MP main camera with the advanced Sony IMX 582 sensor, capturing stunning photos even in low-light conditions. AI Super Night Mode ensures vibrant and detailed night shots, while the Portrait Master Mode offers customizable beauty and makeup features for professional-looking portraits.

Infinix HOT 50 5G (7)

The HOT 50 connectivity is boosted by features like Super WiFi, which automatically switches between 2.4G and 5G networks for uninterrupted performance. Gamers will appreciate the device’s smooth gameplay, stunning graphics, and rapid response times, thanks to its powerful hardware and optimized software.

Pricing and Availability

The Infinix HOT 50 5G is available in Sleek Black, Vibrant Blue, Sage Green, and Dreamy Purple colour options. The device is priced at RM599 and will be available for purchase on Shopee starting from October 7th, 2024. After the exclusive Shopee sale, the HOT 50 5G will be available on Infinix Official Stores on Lazada, TikTok Shop, and offline through Infinix Malaysia Authorized Dealers.

News

Sony Announces New ECM-L1 Lavalier Microphone

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Sony has introduced the ECM-L1, a professional-grade Lavalier microphone designed to enhance audio quality for various applications. Building upon the legacy of the ECM-77 series, the ECM-L1 offers exceptional sound pickup performance, reliability, and versatility.

Source: Sony

The ECM-L1 features a rigid ceramic capsule with superior vibration properties, ensuring accurate and detailed sound capture. The machined brass exterior suppresses unnecessary resonance, delivering clear and crisp audio. The high-purity OFC cable minimizes audio transmission loss, preserving the integrity of the recorded sound.

Designed for professional use, the ECM-L1 boasts a durable brass housing that protects the microphone from wear and tear. The 2.2 mm diameter cable is resistant to breakage, and the locking ring (when compatible) prevents accidental disconnection from the recording device.

The ECM-L1 supports plug-in power, allowing it to be seamlessly integrated with a wide range of devices equipped with a 3.5 mm microphone input terminal. This versatility makes it suitable for various applications, including cameras, smartphones, wireless microphones, IC recorders, and computers.

Sony ECM L1
Source: Sony

The ECM-L1 includes two types of windscreens to reduce wind and pop noise: metal and faux fur. Choose the metal option for a discreet aesthetic or the faux fur option for additional wind noise reduction. The microphone’s compact design and discreet pin style allow for easy attachment to collars or shirts, ensuring a professional appearance on camera.

With the growing number of content creators, there is a rising demand for high-quality audio recordings. The ECM-L1 addresses this need by providing exceptional sound pickup performance, reliability, and versatility. Whether you’re a vlogger, filmmaker, or journalist, the ECM-L1 is a valuable tool for capturing professional-quality audio.

Pricing and Availability

The ECM-L1 will be available in Malaysia from October 2024. Pricing information will be announced closer to the launch date.

Camera, Lifestyle

Sony ZV-E10 II & E PZ 16-50mm F3.5-5.6 OSS II Launched in Malaysia

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Sony has announced the second generation of its popular content creation camera, the ZV-E10 II. Building upon the success of its predecessor, the ZV-E10 II retains the core features that made it a favourite amongst creators – compact design, user-friendly interface, and impressive video capabilities – while introducing several enhancements designed to further elevate the content creation experience.

Sony Z EV10 II Launch (2)

The ZV-E10 II boasts an upgraded 26-megapixel Exmor R CMOS sensor and the latest BIONZ XR image processing engine, promising improved image quality and performance compared to its predecessor. This translates to better low-light performance, sharper images, and smoother video recording.

One of the most exciting additions is the Cinematic Vlog Setting. With a single touch, this feature helps creators capture professional-looking cinematic footage by automatically adjusting aspects like aspect ratio, frame rate, and autofocus transition speed. Additionally, creators can further enhance their content with a selection of Creative Looks and Moods, offering extensive colour and tonal control for a personalized touch.

Focus on User Experience and Streamlined Workflow

The ZV-E10 II prioritizes user experience with a focus on ease of use and efficient workflows. The camera features a new vertical User Interface (UI) that automatically rotates when shooting in portrait mode, ideal for content creators who primarily produce content for social media platforms like TikTok and Instagram. Additionally, the improved high-capacity Z battery (NP-FZ100) extends recording times, allowing creators to capture more content without worrying about running out of power.

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In terms of content creation tools, the ZV-E10 II retains popular features like the vari-angle LCD screen for easy self-shooting, Product Showcase Setting for highlighting products in videos, and Background Defocus Function for creating a professional bokeh effect. The improved autofocus system ensures sharp focus on subjects, even when recording fast-paced action.

The ZV-E10 II is equipped with a USB 3.2 Type-C port for fast, wired data transfer to a compatible smartphone or PC, allowing creators to seamlessly transfer and edit their content. The camera also supports high-quality live streaming through a 5 GHz Wi-Fi connection.

Keeping accessibility in mind, Sony has included a Screen Reader function that reads menus and video playback screens aloud, as well as a menu Magnify Display function to assist users with visual impairments.

Sony Z EV10 II Launch (9)
Sony Z EV10 II Launch (16)

The ZV-E10 II reflects Sony’s commitment to environmental responsibility. The camera body incorporates recycled materials, including SORPLAS, to minimize environmental impact without compromising functionality. The packaging also utilizes Sony’s unique recycled paper material, further reducing the environmental footprint.

The E PZ 16-50mm F3.5-5.6 OSS II Lens

Alongside the ZV-E10 II, Sony has also announced the E PZ 16-50mm F3.5-5.6 OSS II, a compact power zoom lens ideal for the ZV-E10 II. This versatile lens offers a 24-75mm focal length (35mm full-frame equivalent), making it suitable for various shooting situations, from wide landscapes to close-up details. The E PZ 16-50mm F3.5-5.6 OSS II features built-in optical stabilization that works in conjunction with the in-body stabilization system of the ZV-E10 II to minimize camera shake and ensure smooth footage.

Pricing & Availability

The ZV-E10 II and the E PZ 16-50mm F3.5-5.6 OSS II will be available in Malaysia from August 2024 in black. Pre-orders are now open at Sony’s website and authorized retailers. Our sources at Sony tell us that pre-orders could be shipped out as soon as 1 August 2024.

The Sony ZV-E10 II will be priced at RM4,999 for the body only while the kit together with the E PZ 16-50mm F3.5-5.6 OSS II will be priced at RM5,199. The lens alone will be retailing for RM1,499.

Camera, Lifestyle, Mobile, News

Sony Malaysia Showcases Innovations at Sony Expo 2024

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Sony Malaysia is set to captivate audiences with the Sony Expo 2024 happening from July 29th to August 4th at Mid Valley Megamall. Sony Malaysia will be showcasing some of the latest tech from the recently announced BRAVIA TVs to a brand new camera and award-winning audio products like its new ULT line up.

Mikio Nakazawa, Managing Director of Sony Malaysia, expressed his excitement about the expo, highlighting its role in not only celebrating innovation but also rewarding customers with exclusive offers and exciting prizes. In his own words, “Sony Expo 2024 not only celebrates innovation but also rewards our customers with fantastic offers and chances to win incredible prizes. Join us at Mid Valley Megamall for an unforgettable experience and an immersive journey into the future of technology.”

Sony Expo Midvalley July 2024

The Sony Expo 2024 offers a diverse range of attractions. Visitors can explore the latest advancements in televisions, audio systems, digital imaging, and more. Interactive displays will bring Sony’s technologies to life, allowing attendees to experience firsthand how these innovations can enhance their daily lives.

Beyond showcasing products, the expo emphasizes Sony’s commitment to sustainability. Attendees can learn about the company’s eco-friendly initiatives and product materials.

To make the event even more enticing, Sony has prepared a series of promotions and rewards. Shoppers can enjoy exclusive discounts on a wide range of products, from televisions to audio systems and cameras. Exciting free gifts and prizes await visitors, adding an extra layer of excitement to the expo experience.

For those looking to win big, Sony is offering a grand prize draw. With every purchase of a 2024 new large-screen television and a 2024 soundbar, customers enter a chance to win a pair of flight tickets to Los Angeles, including a VIP tour of Sony Pictures Studio.

Camera, News

Sony Unveils the Next Generation ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II Lens Kit

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Sony has announced the arrival of the ZV-E10 II, the second generation of its popular ZV-E10 APS-C camera designed specifically for content creators. Building upon the success of the original model, the ZV-E10 II offers a range of improvements and new features that cater to the needs of vloggers, YouTubers, and aspiring content creators on the go.

Sony ZV E10 II

The ZV-E10 II boasts an upgraded 26-megapixel Exmor R CMOS sensor and the latest BIONZ XR image processing engine, promising superior image quality compared to its predecessor. This translates to sharper photos and clearer videos, even in low-light conditions. Autofocus capabilities have also seen a significant improvement, with features like Real-time Eye AF for humans, animals, and birds, ensuring your subject remains in focus throughout the shot.

For aspiring filmmakers, the ZV-E10 II introduces the exciting Cinematic Vlog Setting. With a single touch, this feature optimizes video settings for a professional cinematic look, including aspect ratio, frame rate, and AF transition speed. Creators can further enhance their footage with a variety of Creative Look presets and Mood options, allowing them to express their unique style.

Introducing vlog camera ZV-E10 II | Sony | α

The ZV-E10 II continues to prioritize user-friendliness and ease of use for creators of all levels. The camera features a new vertical User Interface (UI) that automatically adjusts to the shooting orientation, making it perfect for creating content specifically for social media platforms. Additionally, the high-resolution vari-angle LCD monitor provides flexibility for framing shots from various angles.

Another practical feature for content creators is the improved battery life. The ZV-E10 II utilizes the upgraded Sony Z battery (NP-FZ100), offering extended recording times of up to 195 minutes on a single charge, allowing creators to capture uninterrupted footage for longer sessions.

Sony ZV E10 II 3

The ZV-E10 II prioritizes seamless connectivity for efficient post-production workflows. The camera features a USB 3.2 Type-C port that enables high-speed wired transfers to a compatible smartphone or PC. Creators can utilize the Sony Creators’ App for easy file transfer and sharing content directly on social media platforms.

The ZV-E10 II also caters to creators who livestream their content. With support for 5 GHz Wi-Fi connectivity, users can stream high-quality live content directly to their preferred platforms.

The ZV-E10 II is often paired with the new E PZ 16-50mm F3.5-5.6 OSS II lens, making it a versatile kit perfect for various content creation needs. This compact and lightweight lens boasts a versatile 24-75mm (35mm full-frame equivalent) focal length, ideal for capturing a wide range of scenes, from close-up details to wider establishing shots.

Sony ZV E10 II 2

The E PZ 16-50mm F3.5-5.6 OSS II features a smooth power zoom mechanism that is well-suited for video recording, along with built-in optical image stabilization that works in conjunction with the camera’s in-body image stabilization for sharper, steadier footage.

Pricing and Availability

Sony has yet to announce the official pricing and pre-order details for the ZV-E10 II and the E PZ 16-50mm F3.5-5.6 OSS II Lens Kit in Malaysia. However, the camera and lens kit will be available in black starting from August 2024.

Stay tuned for further updates on pricing and pre-order information.

Lifestyle, News

Sony Announces the Reon Pocket 5 – A Personal Air Conditioner for Hot and Cold Days

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Sony has released the latest iteration of its innovative wearable thermo-device, the REON Pocket 5. This compact and convenient gadget promises to keep you cool during sweltering summer days or warm you up on chilly mornings.

Sony REON Cool 4

The REON Pocket 5 boasts a redesigned thermo-module and a new heat dissipation fan. This improved design translates to up to 1.5 times more cooling power compared to its predecessor. Users can choose from 5 COOL Levels for personalized comfort, with the battery lasting up to 1.8 times longer – reaching approximately 7.5 hours on COOL Level 4. Additionally, operation noise has been reduced by up to one-fifth, making the REON Pocket 5 ideal for discreet use in quiet environments.

Smart Temperature Control

Sony has further refined the REON Pocket’s temperature control system. The “SMART COOL ⇔ WARM MODE” automatically adjusts between cooling and warming based on the ambient temperature, ensuring year-round comfort.

Sony REON Cool 2

For improved cooling efficiency, the REON Pocket TAG (sold separately) features updated software that detects direct sunlight. This allows the REON Pocket 5 to adjust to preset temperatures 33% faster than previous models. With 8 built-in sensors, the REON Pocket 5 and REON Pocket TAG provide precise temperature control, offering up to 10 hours of use in “SMART COOL ⇔ WARM MODE”.

Stylish Design and Optional Accessories

The REON Pocket 5 comes with two air vent covers, catering to both business and casual attire. The business-style cover extends to the collar height for a seamless look, while the casual cover sits lower for a more relaxed aesthetic. Both covers ensure efficient airflow.

Sony REON Cool 3

An optional compact case is also available for purchase. This lightweight case provides excellent protection for the REON Pocket 5 and its accessories, allowing for convenient storage with the air vent cover attached.

Pricing & Availability

The REON Pocket 5 is now available in Malaysia for RM799. It comes in a single White colour option.

News

Sony ULT Power Sound Turns Up the Sound in Malaysia; Priced from RM629

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Are you looking for that deep untz? Well, Sony has just unleashed its electrifying ULT Power Sound series in Malaysia. The new audio series, announced about a month ago globally, is designed to bring deep, powerful bass and an immersive listening experience. This new lineup boasts a combination of wireless speakers and headphones, catering to a variety of audio needs and preferences.

The ULT Power Sound series lives up to its name by delivering rich, room-filling sound. Sony has equipped each model with a signature ULT button, which users can activate for an extra boost of bass. Whether you’re jamming out to your favorite tunes or enjoying a thrilling movie night, the ULT Power Sound promises to make you feel like you’re right in the heart of the action.

Sony ULT Power Sound Malaysia Launch 1

The series offers three distinct speaker options to suit your space and needs. The ULT Field 1 is a portable speaker ideal for bringing powerful sound to backyard parties or outdoor gatherings. For a more substantial audio experience at home, the ULT Field 7 boasts a larger frame and impressive battery life. Craving a concert-like atmosphere in your living room? The ULT Tower stands tall as the flagship speaker, delivering room-filling sound and vibrant party lighting effects.

For those who prefer a personal audio experience, the ULT Wear wireless headphones are a compelling choice. Equipped with active noise cancellation and Sony’s signature audio processing technology, the ULT Wear promises to deliver rich, detailed sound while blocking out unwanted background noise.

Pricing & Availability

The Sony ULT Power Sound series is now available for purchase in Malaysia. Here’s a quick breakdown of the pricing and color options:

  • ULT Field 1: Available in Black, Forest Grey, Off White and Orange priced at RM629
  • ULT Field 7: Available in Black, priced at RM2099
  • ULT Tower: Available in Black, priced at RM4999
  • ULT Wear: Available in Black, Off White and Green priced at RM899

With its diverse range of speakers and headphones, the Sony ULT Power Sound series caters to a variety of music lovers and audio preferences. Whether you’re looking to enhance your home entertainment or elevate your on-the-go listening experience, Sony’s latest offering promises powerful sound and an unforgettable audio experience.

News

Sony Music Issues Stern Warning Against Use of Its Artists’ Content for Training AI

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Sony Music Entertainment raising its voice over a critical issue: the unauthorized use of music to train artificial intelligence (AI) systems. The company has reportedly sent warnings to over 700 tech companies, expressing concerns that their music is being used in AI development without proper licensing agreements.

Training AI models, particularly Generative AI models like Large Language Models (LLMs), often involves feeding them massive amounts of data. Music can be a valuable source of data for AI systems learning about audio processing, language generation, or even music composition itself. However, Sony Music argues that using copyrighted music in this way requires explicit permission from rights holders.

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Sony Music’s stance highlights a grey area in the ongoing conversation surrounding AI development and copyright. The company emphasizes the need for fair compensation for artists whose music contributes to the creation of powerful AI tools. Additionally, Sony Music seeks transparency, urging tech companies to disclose how they are using music data in their AI training processes. While Sony Music is leading the charge, this concern extends beyond any single company. Other music labels and artist representatives are likely to voice similar concerns as the use of AI continues to grow across various industries.

Moving forward, a collaborative approach is crucial. Open communication between the music industry and tech companies can lead to the development of fair licensing practices for using music data in AI training. Additionally, exploring opt-out or opt-in mechanisms for artists who may not want their music included in AI development could be a potential solution.

The potential impact of AI on the creative process remains a topic of debate. While AI-powered tools could offer exciting possibilities for music composition and artist collaboration, concerns linger about the potential for homogenization or the displacement of human creativity. Ultimately, the future of AI and music hinges on navigating these complexities. Finding a balance between technological advancements and artistic integrity will be crucial in determining how AI shapes the music industry in the years to come.

Android, Mobile, News

Sony Unleashes Xperia 10 VI Midrange Smartphone

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Sony isn’t just releasing a flagship smartphone this round, it’s also bringing a new entry into its midrange lineup. The new Xperia 10 VI is built for creators on a more affordable scale coming with a two-day battery life and the Video Creator app which Sony debuted with the Xperia 5 V.

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The Xperia 10 VI is built to be a compact, durable smartphone coming in at only 164g. The lightweight smartphone measures only 155mm x 68mm and comes complete with Corning Gorilla Glass Victus protection. That said, the smartphone is packed to the brim with power – most literally – with its 5000mAh battery.

Under the hood, the Xperia 10 VI comes with a Qualcomm Snapdragon 6 Gen 1 mobile compute platform that is built for affordable performance. This is complemented by 8GB of RAM and 128GB of internal storage. Like its bigger sibling, the Xperia 1 VI, it also supports up to 1.5TB of extra memory through a microSD card slot. It comes with a 6.1-inch OLED display that Sony is calling Triluminous Display for mobile. This display supports a 60HZ refresh rate and covers 100% of the DCI-P3 gamut.

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On the camera front, the Xperia 10 VI comes with a dual sensor set-up. The main sensor is a 48-megapixel Exmor RS for mobile sensor. This is complemented by an 8-megapixel sensor. The sensors support shooting at 26 mm and 52mm focal length equivalents and 16mm focal length equivalents respectively. The camera setup also supports 2x optical zoom. It also comes with optical image stabilization for both still image and video shooting with Optical SteadyShot technology. Up front is an 8-megapixel sensor.

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Complementing the camera setup is Sony’s Video Creator app. Using this app, users will be able to seamlessly generate captivating videos from their still and video shots in less than a minute. Sony is promising three major OS updates and 4 years of security updates for the Xperia 10 VI.

Pricing & Availability

The Sony Xperia 10 VI will be available starting in August 2024 in Malaysia. For the rest of the world, Sony indicates that availability will start in the coming weeks. You can register your interest in the Xperia 10 VI on the Sony website now.

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The smartphone will be available in three colours: Blue, Black and White. In Malaysia, it looks like we’ll be getting the Black and Blue versions only. No official pricing has been announced yet.

Android, Mobile

Sony Unveils New Xperia 1 VI Complete with Partnership with Activision

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Sony’s Xperia series of smartphones – particularly the Xperia 1 – has been geared towards creative professionals as a tool and complement to their kits. However, this year is a little bit different with the Xperia 1 VI as Sony isn’t just introducing new creative features including AI, it’s also announcing an exclusive partnership with Activision.

Uniting Technology & Creativity with a More Capable Camera for Better Expressions

Keeping true to Sony’s key tenant of staying true to creativity, the new Xperia 1 VI comes with a brand new camera system. This time, the new system brings Sony’s Exmor T for Mobile image sensor that promises excellent low-light performance. However, that’s not all when it comes to upgrades. The Xperia 1 VI also comes with a brand new triple sensor setup for its main camera. The setup still comes with ZEISS T* coating but features a brand-new variable zoom covering 85-170mm focal length equivalents. The new setup also comes with a wide sensor which is able to shoot in 24mm and 48mm focal length equivalents and an ultrawide sensor that shoots at 16mm focal length equivalent. According to Sony, this new setup is the first to cover such a wide range of focal lengths from Xperia. The camera setup enables up to 7.1x optical zoom and also supports telephoto macro photos and videos.

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Masaaki Oshima, Head of Mobile Business Unit and Imaging Entertainment Business Unit at Sony holding the Xperia 1VI during the YouTube Livestream announcement.

The Xperia 1 VI is also bringing AI features for creators. Continuing the company’s approach of unifying its flagship Alpha camera know-how and technology in its Xperia lineup, the Xperia 1 VI is adopting some AI features that we’ve seen in the Alpha family. As such, it comes as no surprise that the Mark VI will feature the return of AI-enabled eye-tracking autofocus. However, Sony is raising the bar by using AI to dynamically recognise and track the human skeleton and posture for more accurate autofocus. This will also ensure that your subject doesn’t go out of focus even in busy environments.

Breaking Its Own Mould with BRAVIA Technology & A Gaming Partnership with Activision

This year, it’s not just Alpha technology being folded into the Xperia 1 VI, Sony’s BRAVIA technology is also tagging along. Boasting the brightest display ever on an Xperia device, the new Xperia 1’s OLED display comes in a new 19.5:1 aspect ratio. Yes, Sony is doing away with the cinematic 20:1 aspect ratio we’ve seen previously. The display is also getting a boost in brightness with “Sunlight Vision”, a new feature that Sony is introducing to ensure that the display remains legible even under direct sunlight. Other than that, the display covers 100% of the DCI-P3 colour space and has a 120Hz refresh rate and a 240Hz response rate.

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The inclusion of BRAVIA technology is also bringing with it a new gaming partnership with Activision-Blizzard for Call of Duty Warzone Mobile. The new partnership leverages the high performance of the processor and the new gaming-centric features that are coming with the Xperia 1 VI. In addition to richer sound and graphics thanks to BRAVIA technology, the smartphone is also coming with a brand new feature called FPS booster that optimizes the performance of the smartphone for higher frame rates and better gaming fluidity. In addition, the Xperia 1 VI also comes with optimizations for touch that can recognise up to 24 touch patterns and optimize responsiveness for them. Activision’s Call of Duty Warzone Mobile will launch in March 2024.

Top of the line Specs for Creativity

The Xperia 1 VI comes with the Qualcomm Snapdragon 8 Gen 3 under the hood. The top-of-the-line SoC from Qualcomm right now. This is paired with 12GB of RAM and 256GB of internal memory with support for up to 1.5TB additional space through the microSD card slot. The smartphone comes with support for Bluetooth 5.4 and USB 3.2.

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The display on the Xperia 1 VI is a 6.5-inch OLED display with a Full HD+ resolution of 1080×2340 pixels. Camera-wise, the triple sensor at the back has a 52-megapixel main sensor and is complemented by a 12-megapixel telephoto and a 12-megapixel ultra-wide sensor. Upfront is a 12-megapixel sensor for selfies. All of this is powered by a 5,000mAh battery. The Xperia 1 VI will launch with Android 14 and will come with a guarantee for 4 years of security updates and three major OS updates.

Pricing & Availability

The Sony Xperia 1 VI will be available in the coming months. In Malaysia, it will be available starting July 2024. You can start registering your interest in the device over at Sony’s website now.

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It will be available in Platinum Silver, Black and Khaki Green worldwide. According to the Sony Malaysia website, Malaysia will only be getting Black and Khaki Green. No official pricing has been announced just yet.