Tag Archives: SmartHub

Samsung Augments TV & Soundbar Offerings with NFTs, Game Streaming & More

Samsung has been busy over the last year learning from the release of its Neo QLED, Lifestyle and Micro LED screens. They’ve been looking at trends and features that will help augment and enhance the user experience across the board when it comes to their displays. It looks like they’ve also taken some user and review feedback into consideration in the upcoming generation of displays. Also, Samsung has created one of the slimmest soundbars coming to a store near you.

Samsung’s Micro LED TVs Get Better Colour Accuracy, Slimmer Bezels and Better Brightness Control

Samsung’s Micro LED TVs are leading their line up with new enhancements that bolster the viewing experience of the TVs. The TVs come with better colour accuracy and more accurate control of brightness and colour levels. The new generation of Micro LED TVs come with over 1 million steps of brightness and colour levels. This improvement will be crucial in providing an even more true to life experience when viewing HDR content. In addition to this, the lineup covers 100% of the DCI and Adobe RGB colour gamuts. Samsung is also upping the ante when it comes to bezels as the new generation comes with a 99.99% screen-to-body ratio. That’s virtually no bezel!

MICRO LED 1
Source: Samsung

The hardware enhancements are just the tip of the iceberg, the new generation Micro LED TVs will also be coming with Art Mode which we’ve seen exclusively in the company’s lifestyle TVs until now. Users are able to make their TVs blend seamlessly into their decor by turning the screen into stunning art pieces. It will also have an improved Multi View mode which allows users to view content from multiple HDMI slots in 4K resolution at up to 120fps.

The new lineup of Micro LED TVs will be available in three sizes, 89-, 101- and 110-inch.

Neo QLED TVs Get A New Neo Quantum Processor & More Immersive Sound

Samsung’s Neo QLED TV offerings are getting a new processor which allows its Neo QLED TVs to provide an even more immersive experience. The new Neo Quantum Processor brings a few more features that elevate the viewing experience. All the features address issues that were raised in the past by reviewers and customers.

The new Samsung Neo Quatum Processor is introducing advanced contrast mapping with back-light unit (BLU). This allows for finer control of brightness levels; increased from a 12-bit gradation to a 14-bit gradation. This translates to 16,384 steps or quadruple the 4096 of the previous generation. The increased control of the Quantum Mini LEDs will ensure your eyes don’t get blown out by the sudden whiteouts in movies while watching.

Neo QLED 8K 2
Source: Samsung

Together with this, the new processor also enables what Samsung calls “Shape Adaptive Light”. This feature will utilise the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs. This will, supposedly, increase the brightness and accuracy of shapes on screen enhancing the HDR experience on Neo QLED TVs. The TVs will also feature a Real Depth Enhancer, an multi-intelligence algorithm that will make things appear more realistic on screen.

Samsung is also leveraging AI technology to help reduce eye strain. It’s EyeComfort mode automatically optimises the screen’s brightness using data from the built-in light sensor and sunset-sunrise information. This allows the processor to lower brightness based on ambient light information and decrease blue light emissions accordingly. Samsung has also improved Object Tracking Sound (OTS). OTS Pro incorporates a new set of upfiring speakes to create a more immersive soundscape.

Together with the new lineup of Soundbars, Samsung’s Neo QLED TVs will provide an immersive soundscape that will immerse viewers in their content. Q Symphony will also be supported wirelessly in 2022. The wireless Dolby Atmos connectivity will allow for a more adaptable setup for any room. The new HW-S800B spearheads the soundbar offerings as the first Ultra Slim soundbar.

Lifestyle TVs Mattified

Samsung’s line up of Lifestyle TVs are all getting matte displays. The new display finish reduces smudges, glare and reflectivity of the screens allowing for a more comfortable experience. In fact, The Sero, The Frame and The Serif are all triple certififed from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’. Multi View on The Sero is getting an upgrade. It will now work even in vertical mode. This will allow you to simulataneously view two sources on the top and bottom portions of the screen.

The Serif is getting a larger, 65-inch option in addition to its 43-inch and 55-inch options. The Frame is available in sizes ranging from 32-inches to 85-inches.

SmartHub Brings Game Streaming, NFTs & Emotional Connection

SmartHub is getting a little bit of a redesign this year. The redesign brings the focus back to content curation with content discovery front and center. The sidebar is also more streamlined. Users will be able to seamlessly jump between Media, Gaming Hub and Ambient sections to navigate their content. Together with this, SmartHub is also getting smart calibration which will optimise your settings for the best picture quality. Basic calibration will take 30 seconds while Professional mode will optimise in about 10 minutes.

The Frame 1
Source: Samsung

The visual upgrade also brings along a new NFT platform where you’ll be able to display, discover and purchase NFTs. Gaming Hub is also getting a new upgrade with more content coming to the platform. Samsung has partnered with NVIDIA GeForce Now, Google Stadia and Utomik to bring AAA titles and other top tier games to their TVs. You’ll also be able to take advantage of higher refresh rates in Neo QLED TVs. You’ll also be able to watch your favourite shows while on video chat with your loved ones – making the distance between that much closer.

Together with the additions to SmartHub, Samsung’s TV catalogue is getting a new Auto Rotating Wall Mount and Stand. This will bring the viewing experience of The Sero across all the whole TV line up for 2022. The mount will allow you to mirror vertical screens seamlessly. The accessory is also getting a dedicated rotate button on Samsung’s remote control.