The INSTAX cameras are a lot of fun. In any social gathering, the INSTAX camera and printer can capture great memories and you can physically keep the photos for these occasions and start a collection. There is only one issue, with most INSTAX cameras, there is no way for you to digitally store the photos. This is where INSTAX UP! app comes in.

It is not another camera app. You do not need another camera app on your smartphone, since most modern smartphones offer better than ever camera experiences today. But it still does rely on using your smartphone’s camera.

Instead of capturing the regular things like portrait or objects in street photography, it captures your INSTAX print outs. It can even recognize the type of print you are using including mini, SQUARE, and WIDE films. To ensure that the digital copy is free of all sorts of blemish, the app automatically reduces glare on the photos in challenging conditions. You can even adjust the contrast, brightness, and even colour vividness and temperature after capturing the photos. All that is then stored in your smartphone digitally so that you can reprint the image using an INSTAX printer if you want.

There are more you can do with your INSTAX photos now with the INSTAX UP! app. There is a new ‘photo in photo’ mode. You can take the print and put it against a backdrop of a scenery or other photos to be shared across social media directly from the app itself. You can even compile your favourite photos within the app. While compiling your collection, you can shake the app to mimic the INSTAX films being tossed around in a box. You can even share this collection with your friends directly from the app.

The app even allows you to choose how you want to view your INSTAX photos. You can keep it neat and organized in the ‘list view’ mode. Or, if you do not mind a little bit of chaos, there is the ‘box view’ mode that makes it look like you tossed your INSTAX films all into a box. You can also find a few ‘tips and tricks’ from the app itself in taking photos and portraits that will look good on and INSTAX films or even how to spice up your home and room with INSTAX products.

The app is now available for free on Apple’s App Store and Google’s Play Store. The app, as mentioned, is compatible with any INSTAX film and photos that has been printed. Again, it is not a camera app. You can find out more about the INSTAX UP! and other products from their website.