BMW very recently just launched their brand-new car, the X5 xDrive45e M Sport in Malaysia. While this is not BMW’s most expensive car, it is still regarded as one of BMW’s most premium offerings. They call it the ‘Boss’ car.

If you are not yet familiar with BMW’s offerings, the BMW X5 xDrive45e M Sport is BMW’s premium SUV offering. The top-of-the-line BMW X5 SUV packs a powerful inline six-cylinder internal combustion petrol engine. The BMW signature engine features forced induction too in the of BMW’s TwinPower Turbo. The 3.0-litre powerhouse pushes 286 hp to the wheels.

This is still a plug-in hybrid vehicle though with an electric motor to keep emissions low while keeping speeds very high. The electric motors produce a mere 113 hp on top of the petrol engine. The combination of the internal combustion engine and the electric motors pushes a total of 394 hp and 600Nm of torque on all four wheels of the BMW X5 xDrive45e M Sport. That means a 0-100km/h time of 5.6 seconds; rapid, in a bulging SUV weighing just over 2.4 tonnes.

Available in four colour offerings, the BMW X5 xDrive45e M Sport can be yours on your driveway for MYR 448,800. Or, for free if you have a smartphone, just know that you cannot actually drive it and feel what its like behind the wheel. Just head to the webapp on your smartphone here.

The app is simple really, it is based on Augmented Reality technology, nothing new there. If you remember, not too long ago Google Lens has become quite popular with having strange and exotic animals in your living room. That is the exact thing here, in car format.

Of course, within the app you can customise the car a little bit. You can change the colour, for example. There are some interactive pointers for you to click on too to find out more about the BMW X5. The only thing you do not get to do is drive out in the car.

This is technically a small advancement in car buying experience globally though. You could still go to BMW’s website to customise your car on the website itself. This is just taking it to a new level where you can get to see the car itself in roughly the exact dimensions. What do you think though, should more car manufacturers do this sort of stuff? Comment below.