Sony Alpha series of cameras are one of the most prolific when it comes to mirrorless cameras. The lineup has been taking both photography and videography worlds by storm and is responsible for creating a new standard for cameras in its wake. The α9 has been one of the hallmarks of the series supplementing the α7 with a more professional take on the full-frame mirrorless camera. This year, Sony is upping the ante by bringing game-changing features to the α9 III.
A Revolutionary Camera Imbued with Speed and AI
The new Sony α9 III comes equipped with a stacked CMOS image sensor with approximately 24.6-megapixels and built-in memory. The camera is also the first in the world to feature a global shutter on this sensor. This allows the camera to shoot up to 120 frames per second continuously with AF/AE tracking. The sensor is complemented with the latest BIONZ XR image processing engine and a designated AI processing unit. This combination allows the camera to recognise a wide variety of subjects. These features together allow seasoned photographers to take photographs that were not possible before.
The camera is able to hit shutter speeds of up to 1/80000 second or 1/16000 second in continuous shooting. Sony’s signature eye recognition complete real-time recognition autofocus and real-time tracking are also featured on the new α9 III. It also has 8.0 stops of optical 5-axis in-body image stabilization. Sony is also introducing a pre-capture feature that allows users to go back up to 1 second and record the moment before shooting. Together with the large buffer memory and increased overall system speed, the α9 III can capture approximately 390 Fine JPEG images in one continuous 30fps burst.
No Crop 4K 120p Video with 6K Oversampling
The α9 III has enough speed that it’s able to shoot 4K footage in 120p. The best part? This is done without the crop that we’ve seen in other cameras. This allows videographers to capture what they see exactly. It’s also possible to shoot 4K 60p high-resolution videos with 6K oversampling.
The S-Cinetone image creation process on the α9 III is created through the development of the VENICE digital cinema camera for video production. This shooting profile allows human skin tones and subjects to stand out. However, if accuracy is what you’re looking for, the camera can shoot videos in S-Log3 in its Log shooting mode. It can also reflect and display the user’s favourite LUT. The α9 III is compatible with Sony’s “Monitor & Control” mobile app.
The G Master Telephoto Lens
Together with the Sony α9 III, Sony Malaysia also announced the availability of the SEL300F28GM telephoto lens. The new G master telephoto lens is only 1470g making it lightweight and balanced for better handling and less shakiness and fatigue when shooting without a tripod. It’s designed to have better weight distribution.
The SEL300F28GM comes with the detailed G master resolution. The lens’s optical design includes three Super ED (extra-low dispersion) glass elements and an additional ED glass that helps subdue chromatic aberrations. It helps capture pictures with creamy bokeh and consistent contrast.
Pricing & Availability
The Sony α9 III will be retailing for RM29,299 and is available for pre-order now. Of course, this price is only for the camera’s body. Early purchasers in Malaysia will get a free 80GB Sony CEA-80T memory card worth RM989 and an additional NP-FZ100 battery for the camera worth RM402.
The SEL300F28GM is available for pre-order and will be retailing for RM29,899. Early purchasers who purchase the lens with a Sony α7c will be entitled to a free 160GB CF Express Type Card A worth RM1889.
