Mobile gaming and festive treats are crossing paths in a rather unexpected way this season. To celebrate its massive eighth anniversary alongside the upcoming Hari Raya festivities, PUBG Mobile is officially partnering with Krispy Kreme. This unique collaboration is designed to bring the highly competitive battle royale experience into the real world through a brand-new series of limited-edition, themed doughnuts.
For dedicated fans of the mobile shooter, this crossover offers a bit more than just a quick sugar rush. Customers purchasing the newly introduced themed doughnuts will also receive an exclusive collaboration sticker pack, providing a tangible physical collectable to take home. The presentation is getting a complete overhaul as well, with Krispy Kreme introducing limited-edition themed boxes alongside exclusive paper bags explicitly designed to highlight this campaign. According to Ashley Phuah, Product Manager of PUBG Mobile Malaysia, the collaboration is purposely designed to blend the game’s high-stakes excitement with festive treats, giving players a highly interactive way to celebrate offline with friends and family.
To truly bridge the gap between the digital battlegrounds and physical retail, the collaboration is rolling out special on-ground activations. The first major event is scheduled to take place at IOI City Mall on March 28, 2026, running from 11 AM to 8 PM. This specific location will undergo a visual transformation featuring extensive in-store branding, turning everyday spots like display showcases and dining tables into a complete PUBG Mobile-themed playground. Visitors attending the IOI City Mall activation can interact with live cosplayers portraying iconic characters from the game, and some attendees will even get the chance to play a quick match alongside them directly on-site.
If you cannot make it to the initial launch event, the celebration is scheduled to expand further into the Klang Valley. A much larger-scale event is already planned to hit Sunway Pyramid in early April. In the meantime, fans eager to get their hands on the themed treats early can still visit the dedicated Sunway Pyramid kiosk to grab the collaboration doughnuts and the exclusive packaging. Ultimately, this partnership serves as a highly accessible way for the local gaming community to celebrate a major milestone for the title while stocking up on festive snacks.
