Samsung is actively blurring the line between its flagship and mid-range smartphone offerings with the official introduction of the Galaxy A57 5G and Galaxy A37 5G. These two new devices are designed to make the company’s latest mobile innovations, specifically its suite of artificial intelligence tools dubbed Awesome Intelligence, accessible to a much broader audience. Beyond the software smarts, both smartphones receive substantial upgrades to their cameras, processing power, and long-term software support, ensuring they remain highly reliable daily drivers for years to come.
Samsung Galaxy A57 5G
Positioned at the top of the new lineup, the Galaxy A57 5G is the most capable device in the A-series portfolio to date. The smartphone features a sleek, refined design with a glossy finish and a distinctive triple-camera layout on the rear, measuring an incredibly thin 6.9mm and weighing just 179g. The front of the device is dominated by a bright 6.7-inch Super AMOLED+ display that utilises Vision Booster technology to maintain clear visibility even under harsh outdoor sunlight.
To handle the heavy lifting required for modern applications and artificial intelligence tasks, the Galaxy A57 5G is equipped with an upgraded processor, graphics unit, and neural processing unit. It pairs this processing power with a 13% larger vapour chamber to efficiently dissipate heat and sustain peak performance during intense gaming or recording sessions.
The camera system has also seen significant refinements, featuring a 50-megapixel primary sensor, a 12-megapixel ultra-wide lens, and a 5-megapixel macro camera. Powered by enhanced image processing and improved Nightography, the device excels in low-light environments. It also brings exclusive AI-driven photography tools like Best Face for group shots and Auto Trim for streamlined video editing. To keep you connected, a 5,000mAh battery provides up to two days of usage, supported by Super Fast Charging 2.0 that replenishes 60% of the battery in roughly thirty minutes.
Samsung Galaxy A37 5G
For users seeking a balance of performance and value, the Galaxy A37 5G delivers the core Samsung experience in a slightly more accessible package. It sports a similarly sized 6.7-inch Super AMOLED display, ensuring an immersive viewing experience for streaming and scrolling. The camera setup is equally versatile, relying on the same 50-megapixel main sensor and 5-megapixel macro lens, while utilizing an 8-megapixel ultra-wide camera to capture sweeping landscapes and group photos.
What truly unites the Galaxy A37 5G with its more expensive sibling is the shared integration of Awesome Intelligence and foundational security features. Both devices run on the new One UI 8.5, granting users access to powerful tools like Voice Transcription for easily converting call recordings into text, and AI Select for seamlessly dragging and dropping images between applications. Everyday tasks are further simplified through Circle to Search with Google and seamless integration with conversational agents like Bixby and Gemini. Furthermore, Samsung guarantees exceptional longevity for both models, promising up to six generations of Android operating system upgrades and six years of security updates, while an IP68 rating ensures the hardware survives accidental water and dust exposure.
Pricing & Availability
Both the Samsung Galaxy A57 5G and Galaxy A37 5G are officially available for purchase starting March 25, 2026. The Galaxy A57 5G comes in three distinct colorways: Awesome Navy, Awesome Gray, and Awesome Icyblue. The Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, and Awesome Graygreen.
To celebrate the local launch, Samsung Malaysia is running a promotional campaign offering immediate launch rebates from March 25 until December 31, 2026.
| Model | RAM & Storage | Recommended Retail Price | Promo Price (Until Dec 31) |
| Galaxy A57 5G | 12GB + 512GB | RM2,699 | RM2,399 |
| Galaxy A57 5G | 12GB + 256GB | RM2,399 | RM2,249 |
| Galaxy A37 5G | 12GB + 256GB | RM1,999 | RM1,899 |
| Galaxy A37 5G | 8GB + 256GB | RM1,899 | RM1,799 |
Additionally, early adopters who purchase the top-tier models before April 29, 2026, can stack an extra bank or Shopee PayLater rebate. This special offer slashes another RM200 off the highest-end Galaxy A57 5G and RM100 off the premium Galaxy A37 5G configuration, making the initial launch window the best time to upgrade.
