After successfully securing RM2.25 million through equity crowdfunding, Vimigo has revealed its new plans to develop an AI-powered HR mobile app and expand across the Asian market. In Malaysia, the company is known for its human resource (HR) performance reward system for startups.

With the funds raised, Vimigo plans to develop an AI-powered HR mobile app. This app will leverage AI to suggest SMART (specific, measurable, attainable, realistic, and time-bound) goals for each employee’s key performance metrics.

The app will also incorporate a gamified performance rewards system, which aims to create tangible progression milestones to motivate employees in a similar way to levelling up in a game. The app is expected to be released on iOS, Android, and web by the end of 2023.

In addition to app development, the company has set its sights on market expansion to several Asian countries, including Taiwan, Singapore, Thailand, Philippines, Indonesia, and Vietnam by 2025.