Foodpanda Malaysia is bolstering its grocery delivery service, pandamart, with the introduction of an expanded private label brand called “Bright“. This move caters to the growing demand for high-quality and affordable groceries among Malaysian customers.

A Wider Selection Under the “Bright” Label

Bright, stylised as “bright”, was launched earlier in May 2024. Foodpanda will be offering over 200 grocery items across three categories under the bright brand:

• brightfarms: Focuses on fresh produce
• brightyums: Includes pantry staples, ready-to-eat meals, snacks, and beverages
• brightspots: Offers household essentials

These products are available on the app under the pandamart umbrella. Of course, availability is also subject to pandamart’s locations across Malaysia. Foodpanda boasts that bright will have the widest variety of groceries at launch.

The launch of bright expands upon foodpanda’s initial foray into private-label offerings on pandamart. In 2021, “brightfields” debuted with a limited selection of pantry staples like tissues, mineral water, and mixed nuts. The product range has since grown to include fresh fruits like apples and lemons, as well as cleaning products like wet wipes.

“The introduction of bright underscores our commitment to providing customers with the products they need and love,” said Kevin Zagolin, Director of Q-Commerce at Foodpanda Malaysia. He emphasizes that each bright product undergoes rigorous testing and in-depth research to ensure high quality and affordability.