Google has announced the launch of the Google News Initiative’s (GNI) Advertising Revenue Lab Malaysia, supported by the Ministry of Communications. This comprehensive program empowers small and medium-sized news publishers in Malaysia, equipping local newsrooms with essential tools and knowledge to thrive in the evolving media landscape.
The Advertising Revenue Lab Malaysia is the latest addition to GNI programs aimed at enhancing digital advertising capabilities and fostering sustainable business models for publishers of all sizes. This initiative focuses on providing technical and product training, and hands-on support for optimizing websites, improving audience engagement, and increasing advertising revenue.
Google Newsroom Initiative’s Revenue Lab program aims to provide newsrooms with valuable insights and strategies to grow their digital advertising revenues, ensuring high-quality news delivery to communities across Malaysia. By participating in the Advertising Revenue Lab Malaysia, publishers will gain the necessary expertise to enhance their business models and thrive in the digital age.
YB Fahmi Fadzil, Minister of Communications, expressed his support, stating, “The Ministry of Communications welcomes and appreciates Google’s initiative to improve media sustainability in Malaysia. This collaboration marks a crucial milestone for the Malaysian news industry. By equipping news publishers with essential digital tools and expertise, we believe that their business models can be enhanced, ensuring a diverse, more sustainable and thriving local news ecosystem.”
Rafiq Razali, Group Managing Director of Media Prima Berhad, highlighted the positive impact of this initiative, “The launch of the Advertising Revenue Lab Malaysia by Google marks a positive development for Malaysian media as it empowers publishers to optimize their digital platforms and strengthen their advertising strategies. This initiative reflects Google’s ongoing dedication to innovation and supporting a free and open internet. We are confident that this will pave the way for a vibrant and sustainable future for news and content creators across the country, unlocking new opportunities for the Malaysian media industry and fostering a thriving digital ecosystem that will ultimately benefit content consumers.”
The Advertising Revenue Lab Malaysia represents a significant step towards empowering local publishers and ensuring that quality journalism remains accessible to all Malaysians. For more information and to apply for the Advertising Revenue Lab Malaysia, visit the program application page here.
The Google News Initiative (GNI) is Google’s effort to partner with news publishers worldwide to build a long-lasting, diverse, and innovative news ecosystem. GNI offers training, programs, funding, and products to journalists and newsrooms to help strengthen their work in the digital age.
By supporting the growth and sustainability of news publishers, the Advertising Revenue Lab Malaysia aims to foster a more robust and diverse media landscape in Malaysia, benefiting both content creators and consumers.