Haier is no stranger to home appliances. The company has recorded an impressive 43% year-on-year (YoY) growth for the first half of 2024. In line with that growth, the company is bringing a whole new lineup of Refrigerators, Freezers and Wine Chillers to bolster its 2024 home appliances. The new lineup comes with a total of 12 models and variants to cater for any home size and need.
New Technology Provides Peace of Mind with Haier’s New Refridgerators
The new lineup is spearheaded by the new HRF-IM758FG(SG)U1 – a 4 door mega capacity fridge complete with the latest technology for food preservation. One of the many features is “Fresher Shield” that prevents thermal shock when defrosting food by minimising heat transfer. The new “Humidity Control System” allows you to keep your perishables fresher for longer as well. The system takes advantage of separated wet and dry zones as well as separate humidity levels to fit the food stuffs being stored. Freshness is also prolonged with a brand new ABT-PRO technology that uses UV light and a photocatalyst filter to ionise air. This destroys bacteria and eliminates odours.
The new HRF-IM785FG(SG)U1 also makes storing your 785L of food items easier with ample room and separated storage and humidity controls. This also allows foods to be kept in optimal conditions maximising shelf life. Strategically placed air vents on every level of the cavernous, compartmentalized space further facilitate this. The fridge also comes with a lighting system that bathes the interior with gentle light and provides clear visibility of items even those at the back. The fridge also comes with AIoT features that allow you to control its settings via the HaiSmart App and it also has twin inverter technology for energy efficiency.
Complementing this flagship is Haier’s Multidoor HRF 585 and 480 series which come with 529L and 480L capacity respectively. There are multiple variants of these series and they come with features that make storing foods and drinks a non-issue. The Magic Zone compartment uses an advanced ventilation system to control the flow of cold air with temperature settings that can be set at 0°C, 2°C, and 4°C for optimal storage of meats, fish and dairy. The 585 comes with a 95° anti-tipping bottle holder that minimises spillage. These models also come with twin inverter technology with a 20-year warranty.
Chilling Solutions for Your Spirits and Long-Term Storage
Haier also launched its HWS-84G & 49G Wine Cellars. These units will help you keep your spirits at their perfect temperature. They are VDE-validated to maintain a constant temperature and the right humidity, providing the best storage environment for wines and spirits.
The cellar comes with a triple-layered glass door that helps block out harmful UV rays while insulating the inside environs preventing temperature fluctuations. Both can store your wine at temperatures of about 5°C to 20°C, with a humidity range of 50-70%.
Mr. Julian Thean, Haier Malaysia Brand Marketing Assistant Director)
Things get sub-zero when it comes to Haier’s new line of upright freezers. The new HUR-181NE, HUR-261NE and HUR331NE Upright freezers offer a multilayered layout for easy, organized storage with temperatures as low as -24°C. It can also accommodate regular refrigeration with temperatures as high as 8°C. These freezers come with Haier’s Pro Frost-free cooling technology that allows them to circulate air uniformly, saving electricity. They’re also quiet running at a low 37dB.
Pricing & Availability
Haier’s flagship HRF-IM758FG(SG)U1 refrigerator will be available starting in August. It will be available in a sleek grey design with a slate texture for RM7,899.
The Multi Door 585 model will be priced at RM3,899 and RM4,399 depending on its finish and features. It will be available with options with a glass or metal chassis and in four colours: gemstone blue, glass white, glass black and metal black. The model will be available starting in August.
Meanwhile, the Multi door 480 model will be available starting in August. It will be available in a piano black glass chassis and a gemstone blue metal chassis. Priced at RM3,399 and RM3,499.
The 84-bottle capacity HWS-84G retails for RM5,499 and the smaller 49-bottle capacity HWS-49G retails for RM3,999.
These new freezers retail at RM2,199 for HUR-181NE, RM3,099 for HUR-261NE and
RM3,699 for HUR-331NE.