Hisense is flexing real hard at IFA 2024. The company is showcasing its innovative large-screen displays and gaming-enhancing partnerships. However, instead of focusing on AI, the company is sharing a new, refreshing approach called “Scenario-driven Tech”.
Gaming Immersion with 100-inch TVs and Partnership with Black Myth: Wukong
Hisense is doubling down on its partnership with the recent hit game, Black Myth: Wukong. The company leveraged its partnership to showcase its new 100-inch displays. The company’s 100-inch U7 and E7 PRO TVs are, specifically designed for gaming. The displays come with vibrant colours, 4K resolution and immersive audio that help bring the world of Black Myth: Wukong to life.
Joining the lineup of TVs is Hisense’s range of laser displays. The Hisense Laser Cinema PX3-PRO, certified as “Designed for Xbox,” offers a super large, immersive projection size of up to 150 inches. The projector’s high refresh rate and advanced features deliver smooth, lag-free gameplay and stunning visuals.
The Hisense Laser Smart Mini Projector C2 Ultra, also certified for Xbox, provides a versatile projection experience with a range of 65 to 300 inches. Its high brightness, contrast ratio, and advanced features make it ideal for gaming and entertainment.
Expanding Home Entertainment with ULED X and Canvas TV Series
Hisense also introduced its new ULED X and Canvas TV series, catering to the diverse entertainment needs of families. The Hisense ULED X Mini LED 110-inch UX offers a cinematic experience with its exceptional picture quality and immersion. The TV leverages Mini LED technology to deliver vibrant, true-to-life colours.
The Hisense Canvas TV 65-inch S7 combines art and technology, transforming into a personal art gallery with its Art Mode. The anti-glare Hi-Matte Display and customizable StyleSwap Frames create a unique and visually appealing experience.
Hisense has not indicated any release date for the devices showcased at IFA 2024. However, it’s worth noting that some of them are already available in markets globally.