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PR Newswire

Mintegral Climbs the Ranks in Tenjin’s 2022 Hyper-Casual Games Insights Report

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GUANGZHOU, China, May 9, 2022 /PRNewswire/ — Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report and has ranked Mintegral 2nd in advertising spend for global hyper-casual games on iOS and rose to 3rd for advertising spend on Android.

Tenjin’s report compiled data on the distribution of iOS and Android’s advertising spend across global hyper-casual games in Q1 2022, as well as ad spend on different platforms and regions.

Mintegral Climbs the Ranks in Tenjin's 2022 Hyper-Casual Games Insights Report
Mintegral Climbs the Ranks in Tenjin’s 2022 Hyper-Casual Games Insights Report

Mintegral ranked 2nd in advertising spend for global hyper-casual games on iOS and rose to 3rd in advertising spend on Android.
Mintegral ranked 2nd in advertising spend for global hyper-casual games on iOS and rose to 3rd in advertising spend on Android.

Compared to Tenjin’s previous report which showed an increase in Android ad spend, the Q1 2022 report shows ad spend distribution is now even. At the time, advertisers had more uncertainty surrounding iOS 14.5 and tended to be more cautious with their budget allocation. Mintegral remains strong on iOS, as the proprietary algorithm was not reliant on IDFA and instead utilized predictive modeling and dynamic creative optimization (DCO) to improve efficiency.

There has also been a shake up in the Android rankings with Mintegral now entering the Top 3 across all operating systems and signifies our strength in the market.

“We are honored to be included on Tenjin’s Hyper-Casual Games Report as it demonstrates our ability to provide advertisers with sustainable growth across both iOS and Android,” said Erick Fang, Mintegral CEO. “We will continue to grow stronger and provide cutting edge advertising technology that brings our clients and partners success in the global market.”

Thus far, Mintegral has helped over 5,000 worldwide advertisers and more than 50,000 leading apps to acquire high-quality users at scale in global markets including Europe, America, and the APAC region. Mintegral’s clients include Voodoo, Outfit7, SayGames, iDreamSky, CrazyLabs, Lion Studio, Zynga, and Alictu, among others. Mintegral’s data management platform has an average of more than 2.2 billion daily active users and over 100 billion daily ad requests.

About Mintegral
Mintegral is a mobile advertising platform that provides user acquisition, monetization, and creative solutions for mobile advertisers and publishers around the world. Mintegral’s AI-driven, programmatic ad platform aims to bridge the gap between East and West through innovative products that include SSP, DSP, DMP, ad exchange, an advertiser self-serve platform, and creative automation platform powered by Mindworks, Mintegral’s Creative Studio. Learn more at www.mintegral.com/en/

PR Newswire

MatchCraft Again Recognized as Global Rising Star of the Year at Microsoft Advertising Partner Awards

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LOS ANGELES, April 30, 2022 /PRNewswire/ — MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the Global Rising Star of the Year. MatchCraft took home the top prize for its global focus on integrating features that drive both scalability, feature adoption, and growth for its reseller and agency partners.

MatchCraft Named Global Rising Star of the Year by Microsoft Advertising.
MatchCraft Named Global Rising Star of the Year by Microsoft Advertising.

At the heart of MatchCraft’s vision and mission is its ability to deliver consistent results across multiple channels and to do so in a scalable manner. A critical component of their success is the inclusion of Microsoft Advertising inventory in their suite of solutions. “Given the challenges local businesses have faced around the world, maximizing advertising budgets and reach was the driving force behind much of our development in 2021,” says Sandy Lohr, CEO of MatchCraft. “To be recognized a second time, not just for our efforts in the Americas but Globally, is truly an honor and speaks to the strength of our partnership with Microsoft Advertising.”

“Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for MatchCraft as the Global Rising Star of the Year. Our partners are critical to our business and it’s a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior. Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption,” added Sean O’Connor, International Marketing Director at Microsoft Advertising.

About MatchCraft

MatchCraft provides a best-in-class advertising platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other advertising technology platforms, MatchCraft’s platform AdVantageTM helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver results to their advertisers. MatchCraft’s sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft is a fully remote company with team members across the US, Europe, Mexico, and India. For digital marketing news, advice, and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, MatchCraft on LinkedIn or visit www.MatchCraft.com.

About Microsoft Advertising

Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and Verizon Media. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.

Contact: Amie Slott, info@matchcraft.com

PR Newswire

Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment

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Insider, a single platform for delivering individualized, cross-channel customer experiences, helps 1000+ leading enterprise brands and high growth startups, including Samsung, GAP Marks & Spencer, Virgin, IKEA, Burger King, Toyota, Santander, Vodafone, Madeira Madeira, Puma, Singapore Airlines, CNN, Lenovo and Estée Lauder accelerate digital growth by connecting data across channels, predicting future behavior with AI, and individualizing experiences to deliver the fastest time to value.

NEW YORK, April 20, 2022 /PRNewswire/ — Insider — one platform for individualized, cross-channel customer experiences, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The report is a comparative study of the functional capabilities aligned with customer needs and growth strategies of 12 worldwide CDP vendors that predominantly benefit front-office users in marketing, customer experience, loyalty, customer service, support, and sales; outlining their respective strengths, challenges, and buyer considerations.

The IDC MarketScape recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360o customer view and power customer journey analytics, orchestration, and personalization”.

Gerry Murray, Research Director, Marketing and Sales Technology at IDC said, “Insider offers a scalable cross-channel customer engagement solution for both known and anonymous users; on the foundation of a very flexible customer database, high data ingestion and processing rate, and strong consent management capabilities.”

Access your complimentary excerpt of the report here.

Hande Cilingir, Co-founder and CEO of Insider said, “Our vision of building an industry-leading cross-channel marketing platform built on a solid CDP foundation that helps our customers easily collect, manage, analyze, and activate customer data is validated with our recent positioning as a Leader in the IDC MarketScape Report 2021-22. We have bold plans in place to continue disrupting the marketing technology industry as we endeavor to help global enterprise brands reinvent the future of customer experience.”

Insider’s core customer data capabilities that enable it to outplay other vendors in the market include:

  • Identity Resolution: Ability to stitch customer identities across devices and channels by merging zero, first-, second-, and third-party customer data in real-time
  • Audience Insights: Enables marketers to analyze their entire customer base and find profitable audiences to target
  • Next Best Channel Predictions: Enables marketers to predict the right channel to engage a customer (from 12+ channels) based on their likelihood to convert or revenue potential
  • Multi-Armed Bandit Testing: Allows marketers to automatically test different cross-channel strategies and remove the manual guesswork to deliver high-converting, 1:1 experiences

Insider’s expansive related product offering portfolio, built on its CDP foundation, further makes it a strong cross-channel customer experience solution that enables 3 key capabilities:

  • Segmentation: Helps marketers define segments based on past or real-time behavior and leverage 7+ AI-led segments to predict purchase, interest, churn, CLTV, and more
  • Contextual Personalization: Data streaming APIs allow marketers to listen to customer actions and trigger contextual 1:1 experiences that increase product discovery, repeat purchases, and loyalty
  • Cross-Channel Activation: Allows marketers to build and deploy individualized journeys across 12+ channels including web, app, email, SMS, messaging platforms like WhatsApp, LINE, RCS, and more

Access your complimentary excerpt of the report here.

About Insider

Insider helps global brands and marketers across industries connect data from multiple channels, predict the future behavior of their customers with AI, and deliver individualized experiences on any channel. Insider strongly differentiates from other providers with its extensive set of digital channels including WhatsApp Business, Facebook, SMS, RCS, and more. With advanced AI-powered capabilities, Insider helps marketers orchestrate perfect customer journeys and predict the next best channel for each individual, continuously improving its platform with future-proof technologies. Learn more: useinsider.com

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Cision View original content:https://www.prnewswire.com/news-releases/insider-named-a-leader-in-the-idc-marketscape-worldwide-customer-data-platforms-focused-on-front-office-users-2021-22-vendor-assessment-301528960.html

PR Newswire

Monotype Studio Celebrates the Unique Typographic Voices of Our Times in New Type Trends Report

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Work from dozens of brands and agencies captures the ever-changing spirit of design and creativity at a global scale.

WOBURN, Mass., April 15, 2022 /PRNewswire/ — The Monotype Studio today released its annual Type Trends report, a comprehensive guide to how modern typography is helping to shape both culture and commerce. The 10 featured trends underscore how the intersection of an increasingly digital world and a period of prolonged “crappiness” and stress have influenced the ways in which typography is both designed and applied to brand experiences. Additionally, the report demonstrates how designers are quickly adopting bleeding-edge font technology to build beautiful text in emerging virtual environments.

“This is not our work, but it’s great work,” said Monotype Creative Type Director Charles Nix. “This year, we explicitly sought to connect these trends to the times in which we are living. That is, the environment, the pandemic, the warpage of time, the rapid adoption of digital everything, social media as a vehicle for social change, nostalgia, questioning truth, diversity and unity, and of course, care for the self. The result is a celebration of the type industry as a whole, the art and the science that both reflects and contributes to driving our culture.” 

Monotype’s type trends align with broader paradigm shifts that have appeared over the past 12 months, led by a changing relationship between brands and consumer audiences. Some of the themes include:

  • Neue Nouveau is a trend with varying degrees of excess. On one end, there is type with organic lines and dramatic curves that speak to nature and biodiversity; at the other end, you’ll find legibility-challenging, psychedelic, flowy forms speaking to the push-pull of pandemic time. LBDO by Universal Favourite and Visionair by Studio Airport are among those featured for delivering a malleable voice through type.
  • Thin, light serifs are in – again. Svelte Serifs are a slimmed down, sophisticated update on the bold, round, old-style serifs that were included under “soft-serve” in last year’s report. Collins’ work with Swiss type foundry Dinamo Typefaces for the San Francisco Symphony is a beautiful example of this trend come to life.
  • Individuals, groups, and the culture at large are embracing inclusion in all its diverse, fluid, ambiguous glory. Mix-Up is typographic diversity, pairing multiple typeface styles in one identity to turn diversity into unity. Fast Company: Innovation by Design from Triboro, and Henkel by Interbrand are just two identities that prove our differences are what define us.
  • While you were sleeping, everything came to life. Books started talking. Pictures in frames began moving and changing. Posters became animated 2-D surfaces. With Flux, type is hyper-kinetic, sometimes animated, sometimes variable, always moving. Studio Dumbar, MIDI by Pentagram, and Andrei Robu Studio help mark this 7-part trend.

“The 2022 Type Trends Report represents our favorite work from the past 12-ish months,” added Monotype Creative Type Director, Phil Garnham. “We are most proud of this report not for what it will say about Monotype, but for what it says about the type industry: That it is exploding with talent from all reaches of the global economy, that it is evolving with the pace required of a modern world, and that brand expression is rightfully taking center stage in 2022 and beyond.”

For more information or to view the full 2022 Type Trends report, visit: https://www.monotype.com/type-trends.

About Monotype
Monotype creates brands that matter with type, technology, and expertise. The company partners with leading foundries to deliver the broadest inventory of high-quality typefaces in the world. Further information is available at www.monotype.com.

Follow Monotype on Twitter, Instagram and LinkedIn.

Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. All other trademarks are the property of their respective owners.

©2022 Monotype Imaging Holdings Inc. All rights reserved.

Contacts

Bill Connolly
Public Relations, Monotype
Bill.Connolly@monotype.com

Alison Flood
Havas Formula for Monotype – US
Monotype@havasformula.com

Alice Broughton
ThoughtLDR for Monotype – UK
alice@thoughtldr.com

Tanja Koschade
Koschade PR for Monotype – Germany
tanja@koschadepr.de

(PRNewsfoto/Monotype)

SOURCE Monotype

https://mma.prnasia.com/media2/1794343/type_trends_2022__1080p.mp4
PR Newswire

Harfington is Committed to Becoming the Most Trustworthy MRO One-Stop Shopping Platform

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HUIZHOU, China, Feb. 28, 2022 — Harfington is an international consumer-oriented online spare part shopping platform, which provides a wide variety of repair and craft product choices for DIY users. It has assisted millions of families, building professionals, and industrial users by linking them directly with the globally recognized top-rated spare part manufacturers. Harfington has helped its customers solve all sorts of issues during renovations, repairs, and home maintenances. Since 2018, Harfington has been committed to providing customers with the finest, best quality, and widest variety of MRO (Maintenance, Repair, and Operation) products at the most affordable prices, creating a one-stop spare part shopping platform with convenient and fast services.

Harfington - the Most Trustworthy MRO One-Stop Shopping Platform
Harfington – the Most Trustworthy MRO One-Stop Shopping Platform

Whether people are organizing the garden, repairing houses, mounting door and windows, installing faucets, servicing their beloved coffee machine, or DIYing a machine, Harfington is always the right place to find the correct spare parts that they need. It is time to say goodbye to the countless searching for parts in the home improvement stores. Harfington currently has over 200,000 SKU products in stock that can meet customers’ needs. From the simple parts like a screw, a pipe, a light bulb, or a doorknob to the complex products like an electronic IC board, Harfington can give customers all the options that they need. If customers cannot find something on Harfington, please let them know, and they will add the product in the shopping list and put it on the platform so that customers can buy it soon.

To help the customers test out and fall in love with Harfington, the platform is handing out a $3 discount coupon for all the new users with no additional requirements. This means that buyers only need to pay $2 for any $5 product they are buying on Harfington. Also, free shipping is provided for any order over $10. Join Harfington today.

In the future, Harfington will add more products in the shopping list for DIY enthusiasts, such as auto parts, auto repair products, and household products, etc.

About Harfington

Harfington is a professional hardware and spare part online shopping platform and will continue striving to become the most trustworthy and comprehensive online shopping platform in the MRO field. For more information, visit www.harfington.com and follow @harfington_official on Instagram and @Harfington_Official on Facebook.

PR Newswire

MatchCraft Recognized as Rising Star of the Year at Microsoft Advertising Partner Awards

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LOS ANGELES, Feb. 11, 2022 — MatchCraft, a global leader in digital advertising technology, was recognized as the Rising Star of the Year by Microsoft Advertising at last night’s virtual awards ceremony honoring the accomplishments of 2021. MatchCraft took home the top prize for its accelerated focus on integrating features that drive both scalability, feature adoption, and growth for its reseller and agency partners.

At the heart of MatchCraft’s vision and mission is its ability to deliver consistent results across multiple channels and to do so in a scalable manner. A critical component of their success is the inclusion of Microsoft Advertising inventory in their suite of solutions. "Given the challenges local businesses have faced over the last year, maximizing advertising budgets and reach was the driving force behind much of our development in 2021," says Sandy Lohr, CEO of MatchCraft. "To be recognized for the hard work our team has undertaken to ensure our partners have access to Microsoft Advertising’s valuable inventory is truly an honor and speaks to the strength of our partnership with Microsoft Advertising."

"Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for MatchCraft as the Rising Star of the Year. Our partners are critical to our business and it’s a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior. Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption," added Sean O’Connor, International Marketing Director at Microsoft Advertising.

About MatchCraft
MatchCraft provides a best-in-class advertising platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other advertising technology platforms, MatchCraft’s platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver results to their advertisers. MatchCraft’s sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft is a fully remote company with team members across the US, Europe, Mexico, and India. For digital marketing news, advice, and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, MatchCraft on LinkedIn or visit www.MatchCraft.com.

About Microsoft Advertising

Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and Verizon Media. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.

Media contact: info@matchcraft.com

PR Newswire

Tim Mackie, VP Worldwide Channel at Armis, Captures Coveted 2022 CRN Channel Chief Recognition

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PALO ALTO, Calif., Feb. 8, 2022 — Armis, the leading unified asset visibility and security platform provider, is pleased to announce that CRN, a brand of The Channel Company, has included Tim Mackie, VP Worldwide Channel at Armis, in its 2022 Channel Chiefs list. CRN’s annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence, and innovation in channel leadership.

For the second time, the panel of CRN editors has selected Mackie as an honoree in the category due to his channel dedication, industry stature, and accomplishments as a channel advocate. This accolade reinforces his position as an influential leader who continues to shape the IT channel with ingenious strategies, programs, and partnerships.

Armis appointed Tim Mackie in 2021 to direct this key function as part of the company’s commitment to its partner community and the increasing demand for businesses to collaborate with it. Since then, Mackie led the creation and launch of the Armis Partner Experience (APEX) Program, allowing partners to tap into the market opportunity of securing managed and unmanaged IoT, IoMT, and OT/ICS devices.

"The creation of the APEX program marks Armis’ transition from a hybrid-channel model to a channel-first model. The program is flexible and evolves as Armis and our clients grow. We are investing our resources, tools, training, and value to make sure we create long-term relations with our partners and have even shifted the business strategy to ensure the channel is being involved in all opportunities," said Tim Mackie, VP Worldwide Channel, Armis. "We are on our way to reaching our goal of 90% participation of the channel in all Armis opportunities. Our key to success is working with our partners and educating each other in order to co-create new opportunities to drive our pipeline."

"CRN’s 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies," said Blaine Raddon, CEO of The Channel Company. "We’re thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success."

CRN’s 2022 Channel Chiefs list will be featured in the February 2022 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.

Discover how the APEX program can help your company thrive in your areas of business expertise and expand to other areas that help drive your go-to-market model. Apply today to be part of the Armis Partner Experience Program.

About Armis
Armis is the leading unified asset visibility and security platform designed to address the new threat landscape that connected devices create. Fortune 1000 companies trust our real-time and continuous protection to see with full context all managed, unmanaged, and IoT devices, including medical devices (IoMT), operational technology (OT), and industrial control systems (ICS). Armis provides passive and unparalleled cybersecurity asset management, risk management, and automated enforcement. Armis is a privately held company and headquartered in Palo Alto, California.

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com 

Follow The Channel Company: Twitter, LinkedIn, and Facebook.

© 2022. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.

Media Contacts: Armis
Dillon Townsel
Sr. Director, Public & Media Relations
dillon@armis.com
512-571-3455

The Channel Company
Jennifer Hogan
The Channel Company
jhogan@thechannelcompany.com

 

PR Newswire

AskNicely’s Frontline Experience Summit Returns in 2022 to Help Service Businesses Make Frontline Work Awesome

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Experts from people-powered businesses across marketing, operations, HR, and more share how top services brands win on customer experience by leading from the frontline.

PORTLAND, Ore., Feb. 2, 2022 — AskNicely, a leader in customer experience software for service businesses, today announced the return of its Global Frontline Experience Summit, the only industry event focused on helping service-oriented businesses deliver winning customer experience (CX) through their frontline teams. Taking place virtually Wednesday, Feb 16 from 8 am – 6 pm (PST), attendees will hear from top executives – including AskNicely’s CEO Aaron Ward – who will explain how and why the standard customer experience model doesn’t work for service businesses and frontline teams, introduce new tools and processes that can fix the problem, and share real-world examples of frontline success stories. Presenters will also explore The Seven Habits of Empowered Frontline Teams, a playbook for frontline success from AskNicely that includes practical advice, as well as case studies handpicked from six years’ worth of interviews with thousands of brands worldwide.

"We are extremely excited to bring back the Global Frontline Experience Summit for our frontline community," says Ward, whose company first introduced the event in 2020. "We have a stellar lineup of leaders from people-powered companies across marketing, customer experience, operations, and HR who are setting the standard for empowering their frontline teams to serve the customer. These "Frontline First" companies will share how they win on customer experience through trusting, appreciating, and supporting their customer-facing teams while exploring a new breed of customer experience tools and processes designed for frontline success."

The Global Frontline Experience Summit will feature over 15 sessions with speakers including:

  • Dan Cockerell – Former Disney Executive VP
  • Christine McHugh – Former Starbucks Executive VP, Customer Service & Operations
  • Charles Ryan Minton – Hotelier, Marriott Hotels
  • Joe Thornton – EVP/COO of HMS Host, former COO of Jamba Juice
  • Cheryl DeSantis – Chief People & Diversity Officer of SmileDirectClub

"Top services brands win on customer experience by leading from the frontline and by trusting and empowering their frontline employees to provide awesome service," Ward adds. "They also practice a set of habits which include daily sharing of customer feedback, coaching, and recognition with each individual frontline worker. We’ve designed The Global Frontline Experience Summit to help all service businesses learn how to improve their customer experience by empowering their frontline teams because we know that those businesses providing outstanding customer experience are more profitable than their competitors. And those experiences are brought to life by motivated, inspired, and well-coached frontline service staff." 

To register for the 2022 Global Frontline Experience Summit visit: https://www.frontlinesummit.com/ 

About AskNicely

Founded in 2014, AskNicely is the Frontline Success platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile technology platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback and eliminates the need for layers of middle management. AskNicely services over 1,300 companies worldwide and has offices in the United States, New Zealand, and the Netherlands. For more information, visit www.asknicely.com. 

 

PR Newswire

Trip.com Group’s travel content marketing gears up for 2022

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MACAO, Dec. 17, 2021 — Trip.com Group, a leading global travel service provider, hosted its 2021 Global Partner Summit in Macao where the travel Group shared the performance results and future plans of its content marketing pivot launched earlier this year.


In 2020, with the impact of the pandemic continuing to be felt across the travel industry, Trip.com Group began expanding its content offering, and upgraded this approach in March 2021 with the launch of its content marketing strategy. It focused on increasing and enhancing engagement between travellers and partners inspiring user travel. Largely centred on the sub-brand Ctrip platform to date, the content pivot has informed a Group-wide approach that also been implemented on the Group’s Trip.com platform.

In a keynote presentation at the Global Partner Summit, Bo Sun, CMO of Trip.com Group, shared with the audience that the two key pillars of user growth and traffic growth have guided the strong performance of the Group’s content marketing push. Over the past year, the amount of content traffic on Ctrip has doubled, with a 100% increase in the total amount of published content and a 200% year-on-year increase in the number of signed traveller content creators on the platform.

Commenting on the rich content ecosystem developed on the platform, Sun said "The comprehensive marketing toolkit available on our Ctrip platform empowers partners to achieve more with their offering. By better connecting products and partners we are optimizing user engagement, inspiring more travellers and generating increased traffic." This year, Ctrip content accumulated over 220 million user views with 35% of unique users regularly browsing content hosted on the platform. In addition to the vast exposure generated for partners, up to 30% of users placed an order within one month of viewing content.

Core to this strategy has been the building out of marketing products, tools and channels to empower partners to increase traffic and drive sales. Ctrip’s livestreaming platform has hosted over 3,000 partners who have presented over 10,000 livestream sessions showcasing their products and promotions. To further generate engagement, Ctrip rolled out a series of campaign days that spotlight specific partner destinations, brands, offers and more to boost brand and product recognition as well as sales.

Sun, who announced the launch of Star Hub in May, shared the benefits seen by the over 260 destination, hotel and attraction partners who have established their own Star Hub channels. Star Hub channels are dedicated partner channels where partners can share products, promotions, host content and engage directly with users. Evidencing the advantages Star Hub channels can bring, the Trip.com Group CMO noted that a user who follows a partner Star Hub channel has a 20% higher repurchase rate and is 300% more likely to visit the channel than a non-follower user.

At the Summit, Sun concluded by acknowledging the fruitful results Trip.com Group’s content marketing strategy has achieved whilst faced with the uncertainty of the global travel market, and that the Group will continue to build out the marketing toolkit available to partners in 2022.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com

Follow us on: Twitter, Facebook, LinkedIn, YouTube

Related Links :

https://www.trip.com/newsroom/

PR Newswire

Integral Ad Science and Mediaocean Partner to Transform Campaign Management

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Integration offers media buyers and planners automated campaign across IAS Signal and Mediaocean Prisma buyer workflow

MUMBAI, India, Dec. 10, 2021 — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.

"Since launching IAS Signal, we’ve accelerated our product innovation and expanded critical partnerships, including our work with Mediaocean, to give advertisers the latest tools to manage digital media quality," said Lisa Utzschneider, CEO, IAS. "Speed is critical in our business, and this integration will be transformational for advertisers looking to launch campaigns faster while aligning to media quality standards."

Now advertisers working with both IAS and Mediaocean can quickly and easily activate their campaigns, all in one place. Within the Mediaocean platform, advertisers can:

  • Use automatic campaign creation tools to enter information just once, launch faster, and focus more time on optimization.
  • Maintain and easily adjust campaign settings, such as media partners or run dates, while in-flight to appear in both platforms.
  • Reduce time spent on campaign launch and billing from days to minutes.

"We’re thrilled to extend our partnership with IAS, making it even easier for our joint customers to manage their campaigns," said Ben Kartzman, COO, Mediaocean. "With this integration, we’re continuing to help advertisers control their marketing investments and optimize business outcomes."

With more than $200 billion in annualized media spend managed through Mediaocean, the integration with IAS Signal means advertisers can manage their investments more efficiently.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

 

 

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