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PR Newswire

Representative K-kid brand Goongbe wins at iF Design Award 2023

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Aesthetic design with a motif of placenta jar and lotus, reflecting the brand’s origin as a secret method of royal family

SEOUL, South Korea, July 14, 2023 /PRNewswire/ — Goongbe, Korea’s representative kid brand, has won in the beauty and healthcare category for packaging at iF Design Award 2023, a global design award.

Representative K-kid brand Goongbe wins at iF Design Award 2023
Representative K-kid brand Goongbe wins at iF Design Award 2023

The award-winning product, Pri-mmune, which belongs to Goongbe’s baby line, was designed with a motif of placental jar (a jar used to store umbilical cords) and lotus. In the Joseon dynasty, the placental jar symbolized the health and longevity of prince, while the lotus represented the strength of life that blooms immaculately even in muddy conditions. The design received high acclaim for effectively conveying the aspiration for the health of babies.

Goongbe began from a secret method employed by the royal family in the Joseon dynasty, where babies were bathed on the third day of birth in water brewed with peach tree, apricot tree, and mulberry. Patented ingredient Royal Oji Complex™[1], a blend of ceramide, amino acid and polyphenol, provides hydration, enhances the skin’s barrier function, and offers soothing benefits.

The product is made without any allergens designated by the FDA and the EU. It features a fragrance that is registered with the FEMA of the US and has passed a stringent skin irritation test.

Goongbe officials said, “With Pri-mmune, we intended to deliver the brand philosophy of cherishing all babies as those in the royal family.”

Goongbe has won at Korea’s National Brand Award for five consecutive years and at Korea’s no.1 beauty app award in 2022 for three times, speaking volumes about its market position in the K-kid skincare market.

Its premium image and remarkable product capability are gaining popularity in international markets, as well. It won the “new brand award’[2] at Tmall Global, China’s largest e-commerce platform, and ranks first[3] in the kid sunscreen category at Tmall Brand Zone, leading the kid sunscreen category. At SASA Hongkong, the largest H&B store in Asia, it ranked first[4] in the entire baby sunscreen category. The eight items of Pri-mmune Baby are registered with National Medical Products Administration of China (NMPA) as kid skincare cosmetics, with proven expertise and safety as kid skincare products.

[1] 2020. 04~2021. 03

[2] 2020. 04~2021. 03

[3] 2020.02~06, 2020.08~09, 2020.11, 2021.03~04, 2021.06, 2021.08, 2021.09~11

[4] 2020.02~06, 2020.08~09, 2020.11, 2021.03~04, 2021.06, 2021.08, 2021.09~11
PR Newswire

Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

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SAN FRANCISCO, July 11, 2023 /PRNewswire/ — Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.

Logo, no tagline
Logo, no tagline

Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern’s Travel Marketing Platform to engage across the entire guest journey with VenueLytics’ cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics’ solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.

“This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform,” said Mark Rabe, CEO of Sojern. “We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics’ expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the travel marketing platform.”

One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, “By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience.”

By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.

VenueLytics Co-Founder and CEO Baskar Manivannan commented, “We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction.”

Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company’s rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.

The acquisition will deepen Sojern’s hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern’s website.

About Sojern
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travelers around the world.

Logo – https://techent.tv/wp-content/uploads/2023/07/sojern-acquires-venuelytics-to-bolster-its-platform-for-the-hospitality-industry.jpg

PR Newswire

Brace on the storm with Zendure’s SuperBase V – Unmissable Prime Day Offer for Energy Independence

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PALO ALTO, Calif., July 8, 2023 /PRNewswire/ — The severe thunderstorms swept the US in July, causing flight cancellations, widespread disruption, potential tornadoes, and possible flash flooding, affecting millions from Massachusetts to Mississippi. Power stability can quickly become an issue during such events, leaving homes without electricity and disrupting daily life.

A Prime Day offer to secure power independence and a sustainable home energy store

Zendure’s SuperBase V is the first plug-and-play home energy storage system designed for the whole house, setting a new standard for home energy storage. In times of extreme weather conditions, a reliable power source is crucial. SuperBase V’s uninterruptible power supply switches on at 0ms, guaranteeing zero downtime.

SuperBase V features EV-grade semi-solid state batteries, which have up to 42% more energy per pound than lithium iron phosphate batteries and last up to 10 years with 6,000 life cycles. Zendure offers a customizable capacity range of 4.6 to 64 kWh and an AC output of up to 7600W, which can power a typical household for a week or more.

With SuperBase V, users can enjoy an intelligent energy management system that enables them to monitor, manage, and customize their energy consumption. The system comes equipped with a Time of Use tool. It allows users to schedule charging during off-peak and draw power from the SuperBase V instead of from the grid during the peak hours when the rates are costly, which cuts bills and reduces the strain during peak demand.

A power solution overperforming gasoline generators in every way

Compared to widely used gasoline generators, the SuperBase V is a more sustainable and reliable solution. It is maintenance-free, offering a dual voltage to support various devices, producing clean power for indoor use.

The SuperBase V is a cost-effective and long-lasting alternative to fuel generators, saving households an average of $270 in annual maintenance costs. Plus, customers can say goodbye to fuel generators’ fixed output power rates and benefit from a 30% federal tax credit on qualified battery storage systems.

It supports all devices with a unique 120/240V dual voltage. With an output power range of 3,800W to 7,600W, it has enough power to run high-wattage appliances like washers, dryers, heaters, and refrigerators, making it more versatile than gasoline generators.

The SuperBase V also guarantees a safer indoor environment by eliminating the harmful carbon monoxide and unpleasant odors usually associated with gasoline generators. It is also noise-efficient, emitting only 35 dB, a marked improvement over the 70 dB noise produced by fuel generators.

The SuperBase V is a highly versatile and portable power source, equipped with built-in motorized wheels, enabling easy movement even on inclined surfaces. This makes it an ideal choice for outdoor activities, RV living, and camping. With the SuperBase V, power independence is not just a concept, but a practical reality for everyday life.

Invest in the energy independence and a sustainable future

Zendure’s commitment to popularizing green energy and achieving energy independence aligns with the global movement toward sustainability. This campaign underscores Zendure’s resolve to provide reliable, clean, and sustainable energy solutions, particularly in times of harsh weather conditions when they’re needed most.

Securing energy independence during severe storms, Zendure revealed a remarkable $600 off for Zendure’s SuperBase V at $3,399 from 7 to 21 July. This is an excellent opportunity for homeowners to invest in a future of energy independence and sustainability with SuperBase V at a reduced price.

About Zendure

Founded in 2017, Zendure is one of the fastest-growing EnergyTech start-ups located in the technology hubs of Silicon Valley, USA, and the Greater Bay Area, China, Japan, and Germany. Our mission is to deliver reliable and affordable clean energy for households worldwide by popularizing the latest EnergyTech.

More information can be found at Zendure.com and follow on Facebook, Instagram, Twitter, and LinkedIn. (Affiliate:ShareASale).

Source: Zendure USA Inc.

PR Newswire

New ChatGPT integration with OpenAI in Wondershare Mockitt introduces a novel way of prototyping

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VANCOUVER, BC, June 26, 2023 /PRNewswire/ — Wondershare Mockitt, a prototyping tool, has just released a new version featuring AI integration. Powered by OpenAI’s ChatGPT, Wondershare Mockitt offers intelligent solutions for a wide range of prototyping needs – all while increasing the speed and efficiency of the prototyping experience.


The latest evolution of Mockitt  excitingly introduces AI Prototype, which completely transforms the design and prototyping process. With AI Prototype, users can enter the content of their prototype into an AI conversation box and, using Mockitt’s access to AI technology, the prototype will automatically generate a prototype based on text parsing.

The latest version of Mockitt includes the following new AI-driven features:

  • AI Prototyping: Generate interactive prototypes with simple prompt-based AI.
  • AI Chat: Have interactive conversations with the AI Assistant for ideas and inspiration.
  • AI Mind Mapping: Create intelligent mind maps with AI assistance.
  • AI Flowcharting: Easily map user processes and interactions with one-click flowcharting.
  • Magical Fill: Automatically fill in text in the prototype for easy additions.

“Mockitt’s access to AI technology is a groundbreaking release that meets the simple need for designers to complete complex designs.” Coco, Product Manager at Mockitt, said, “We are committed to introducing more frontline professional design tools and to continuously improving on innovative design features.”

Compatibility and Price 

Wondershare Mockitt is compatible with Web Online and pricing starts at $8 every month for a year subscription. For free trials, please visit our official website or follow us on YouTube, Facebook, Twitter, and Instagram to learn more about Wondershare Mockitt .  

About Wondershare

Wondershare is globally recognized as a software company that is committed to delivering innovative solutions for personal and professional use. As a leader in creativity and productivity products, Wondershare has received prestigious awards from organizations such as The Shorty Awards, G2, and GetApp. At Wondershare, the mission is to empower individuals to pursue their passions and build a more creative world. With over 100 million users across 150 countries, users can access a wide range of software solutions for video editing, PDF editing, data recovery, diagram and graphics, and more. Together, Wondershare strives to provide high-quality, user-friendly software that enables individuals and businesses to bring their creative ideas to life.  

Global PR and Media Contacts
Iris L
irisl@wondershare.com

PR Newswire

MINDSHARE NAMED CANNES LIONS MEDIA NETWORK OF THE YEAR 2023

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CANNES, France, June 23, 2023 /PRNewswire/ — Mindshare, the media services company that is part of GroupM and WPP, has been named Media Network of the Year at the 2023 Cannes Lions International Festival of Creativity.

Mindshare team celebrates winning Media Network of the Year 2023
Mindshare team celebrates winning Media Network of the Year 2023

The agency, picking up the award for the second time in four years after winning in 2019, was chosen by a cross-industry panel of international judges for campaigns run in the US, India, the UK and Australia.

The Grand Prix in media was awarded to #TurnYourBack – a campaign created by Ogilvy and DAVID, with media from Mindshare, for Dove:

The Bold Glamour filter presents an “ideal” of beauty, and it looks very real. Almost too real. Dove has always fought against damaging and unrealistic expectations of beauty. Dove is encouraging people to #TurnYourBack on the Bold Glamour filter. The influencer-led campaign started with creators sharing their feelings on the filter and the damage it can do to their perception and expectation of what constitutes beauty.

#TurnYourBack also won a further Gold Media Lion in the Consumer Goods category.

Mindshare was additionally awarded a Silver Lion for Media Planning for the #StandUpToJewishHate – Blue Square campaign for the Foundation to Combat Anti-Semitism (FCAS), which it worked on with Wunderman Thompson in the US; a Silver Lion for its media work on the FitChix campaign, which was entered by VMLY&R in Australia, and a Bronze Lion for Use of Data & Analytics for the Thumbstopping Beauty Biases campaign for Dove in India.

Adam Gerhart, Global CEO Mindshare, said: “We are incredibly honored, humbled and beyond thrilled to be named Media Network of the Year for the second time in four years by a jury of our peers. This award is testament to the energy and empathy that everyone at Mindshare displays every day to help drive Good Growth and this award belongs to every one of our amazing people, our partners and our clients.”

About Mindshare:

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose built company created by WPP and today we are 10,000 people working in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world. www.mindshareworld.com

PR Newswire

True stories of Overseas Filipinos shine in global spotlight, in time for PH Independence Day

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Filipino caregivers, barista featured in LA, New York, UK, and Dubai

NEW YORK, June 10, 2023 /PRNewswire/ — True stories of successful Overseas Filipinos are making the rounds globally, in time for Independence Day in the Philippines.


Videos featuring Charmaine “Charm” Espinoza, a Filipina caregiver in the United Kingdom and Dan Johnson “DJ” Noblesa, a Filipino barista in Italy, can be viewed in Times Square in New York, and LA billboards in Inglewood, Los Angeles, California from June 12 to June 13.

The videos are part of the Office of the Presidential Adviser on Creative Communications (OPACC)’s new country branding campaign ‘We Give the World Our Best – The Philippines, featuring the true stories of Overseas Filipinos giving their best, wherever they are in the world.

OFWs in the global spotlight

Charm and DJ’s videos had also earlier appeared in New York Times Square and Dubai‘s La Mer City Walk, two of the most prominent and modern cities in the world.

UK nurse May Parsons, meanwhile, was the face of the bus ad shown in London on no less than the day of King Charles III’s coronation. May was the first nurse to have administered the COVID-19 vaccine in the United Kingdom, which was very much recognized by the UK government.

OPACC says the London bus ad had been rolled out during the momentous occasion to draw in the huge crowds, and communicate the inspiring message that Filipinos give their best wherever they are and in whatever they do.

“At its core, the project intends to let the whole world know how good, compassionate, and competent Filipinos are. Filipinos bring their ‘best’ through daily actions that touch lives all over the world,” says OPACC Sec. Paul Soriano.

A Pinoy’s unique values

In their videos, both Charm and May were both lauded by their foreign patients for their untiring and dedicated service, manifesting how they showed true care, or the malasakit, maasikaso and maalaga values that comes naturally from every Filipino.

“Nursing is not the easiest job in the world, in fact, it’s emotionally draining. I truly believe in the things that I do, because of where I come from, our resilience, our dedication… I gave my best, and my heart, I am the Philippines,” May says in the video, on how she performs her daily routine of caring for the sick in the UK.

Charm, on the other hand, is seen in the video patiently attending to an elderly lady, who gradually changed her demeanor because of Charm’s untiring and caring attitude.

In the video, while the song “Lean on Me” was playing, Charm said: “I do what’s right, I give my best, I keep caring.”

In the next clip, Charm is introduced by her elderly patient to the family as “My friend, from the Philippines,” and her son, appreciatively looking at Charm, whispered a warm thank you.

The video ended with Charm proudly saying: “I am Charm, I am the Philippines,”

In the video in Italy, the owner of a coffee shop said that “for coffee-loving people, Italy is where they should go. And in their shop, they honor their barista, not their coffee machines.”

The owner added while showing how their coffee were made and brewed: “Because coffee is like life, it’s all about how you make it; when your barista is the best, you can taste the love in every cup, our barista is the best, bravo Filipino!.”

The video ended with DJ, the Filipino barista saying: “I am DJ, I am the Philippines.”

Proud Pinoys at their best

The new videos demonstrate how OFWs portray that they are not mere peons in the country that host them, but true ambassadors of the country they call home.

Through their selfless attitude of thinking first of the welfare of their patients/clients, they are able to develop personal connections and create a strong bond between cultures and societies. This leads to greater understanding and appreciation of the Philippines and its people.

The videos are now getting positive raves from the netizens.

A nurse from a government hospital in Quezon City who has seen the video of May and Charm said: “The video is impressive, sana marami pang similar video ang maipalabas para maipakita kung paano mag-care ang Pinoy sa ano mang lahi sa mundo.”

A barista of a small coffee shop in Manila who has also seen the 1-minute video of DJ commented: “Iba talaga ang pinoy pagdating sa gawaan ng kape, like what the song of the late Tina Turner said – we are “Simply the Best. I’m proud of DJ and how he is bringing honor to our country.”

These success stories are featured in the We Give the World our Best YouTube channel https://www.youtube.com/@wegivetheworldourbestph .

PR Newswire

Spinify Achieves SOC 2 Type 2 + GDPR Compliance in Accordance with AICPA

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TORONTO, May 5, 2023 /PRNewswire/ — Spinify Pty Ltd, a leading sales gamification platform designed to boost sales motivation, productivity, and engagement announced today that it has achieved SOC 2 Type 2 + GDPR compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18.

Spinify Pty Ltd has also achieved GDPR compliance in accordance with AT-C 315, with criteria established by the American Institute of Certified Public Accountants. Achieving both standards with an unqualified opinion serves as third-party industry validation that Spinify Pty Ltd provides enterprise-level security for customer’s data secured in the Spinify Pty Ltd System.

Spinify Pty Ltd provides a cloud-based sales gamification platform designed to boost sales motivation, productivity, and engagement to customers globally.

Spinify Pty Ltd was audited by Prescient Assurance, a leader in security and compliance attestation for B2B, SAAS companies worldwide. Prescient Assurance is a registered public accounting in the US and Canada and provides risk management and assurance services which includes but is not limited to SOC 2, PCI, ISO, NIST, GDPR, CCPA, HIPAA, and CSA STAR. For more information about Prescient Assurance, you may reach out to them at info@prescientassurance.com.

An unqualified opinion on a SOC 2 Type 2 + GDPR audit report demonstrates to Spinify Pty Ltd’s current and future customers that they manage their data with the highest standard of security and compliance. 

About Spinify

Spinify is a leading gamification platform designed to boost employee motivation, productivity, and engagement. With its wide range of customizable features, Spinify offers businesses an effective, fun, and innovative solution to improve team performance and cultivate a positive work environment.

For media enquiries, please contact：Brandi Smith, brandi@spinify.com

PR Newswire

RECENT STUDY SHOWS CLIENT REFERRALS SAVE TIME FOR ENTREPRENEURS

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CHARLOTTE, N.C., March 14, 2023 /PRNewswire/ — BNI® (Business Network International), the world’s largest referral networking organization, recently conducted a study showing that word-of-mouth referrals can be an effective way to grow a business and save time. This study found that BNI referrals convert to revenue 55% of the time1 and that referrals received from BNI Members convert to business 38% quicker than leads from other sources2. Through a structured model, BNI Members around the globe meet each week for approximately ninety minutes to talk about their business, share qualified referrals to one another, and build relationships through the power of visibility and credibility.

To learn more about how BNI works, watch this short video here. If you are interested in learning how you can visit a BNI Chapter for free, please reach out to our Support Team at (800)-825-8286 (USA) or support@bni.com (internationally).

Glad Perez, a Senior Financial Advisor and BNI Member from BNI USA, explains how she benefits from her Membership in ways she was not expecting when she first joined. “When I joined BNI, I knew it was a place to network and pass referrals, but what I never expected was the camaraderie that exists between Members. What Members are asking for may be different, but it doesn’t matter because we all have a common goal: to pass referrals and offer any support and solutions we can. We want to refer Members we know, like and trust…because we truly care about each other succeeding. BNI saves me time and money since it is the only referral marketing program I need to be successful in my business, providing me both national and worldwide exposure.”

Throughout their Membership, BNI Members, like Perez, are given the tools and training to develop long-term, meaningful business relationships with results-driven professionals, dedicated to helping each other generate more sales and more business in a faster amount of time. The data shows that BNI saves time because it is a more effective and efficient way to grow a business. In fact, BNI referrals are twice as likely to convert to business than leads from other non-networking marketing channels3. These numbers demonstrate just how important quality referrals and word-of-mouth marketing can mean to business owners.

“We are on a mission to help BNI Members double the value of their business with personalized support, transformative training, world-class technology, incredible events, and 24×7 access to the most powerful business network on the planet,” says BNI Chairman and CEO Graham Weihmiller. “BNI’s unique model provides a way for business owners to maximize their marketing time each week by providing them with a collaborative cohort of trusted individuals who will share their business on their behalf through the power of referral marketing. It is not only a fun way to grow a business, but also a smart way to grow a business.”

About BNI®
BNI (Business Network International) is the world’s largest and most successful business networking organization. Today, BNI has over 298,000+ Member-businesses participating in over 10,900+ BNI Chapters that meet in-person, online, or in a hybrid format each week in 77+ countries around the globe. Since inception in 1985, BNI has proudly helped 1.9 million businesses garner over $164 billion USD in revenue4. To learn more about BNI and how you can visit a chapter, go to www.bni.com. BNI’s philosophy is centered on Givers Gain® and BNI’s motto is Changing the Way the World Does Business®. To connect with the support team, please reach out to (800)-825-8286 or support@bni.com.

1. This information is based on historical BNI Member self-reported data as of December 2022 and represents collective results from BNI Members worldwide over the last 12 months. Factors influencing results for BNI Members include but are not limited to length of time in BNI, level of participation with their BNI Chapter, industry type, market location, Chapter size, and maturity of the Member business. 2. This information is based on a BNI Member survey conducted in December 2022 (n=10,934). Factors influencing results for BNI Members include but are not limited to length of time in BNI, level of participation with their BNI Chapter, industry type, market location, Chapter size, and maturity of the Member business. 3. This information is based on a BNI Member survey conducted in December 2022 (n=10,934), and on historical BNI Member self-reported data as of December 2022 and represents collective results from BNI Members worldwide over the last 12 months. Factors influencing results for BNI Members include but are not limited to length of time in BNI, level of participation with their BNI Chapter, industry type, market location, Chapter size, and maturity of the Member business.

4. This information is based on historical BNI Member self-reported data and represents collective results from BNI Members worldwide from 1985 to 2023.
PR Newswire

Martech platform Ortto celebrates record growth on the anniversary of its rebrand

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The unified customer data, analytics, and marketing automation platform Ortto, formerly Autopilot, continues to see double-digit monthly growth a year on from its rebrand. The martech company now has more than 3,000 customers globally and was recognized in 49 categories in G2’s biannual report.

SYDNEY, March 8, 2023 /PRNewswire/ — Ortto, which started as Autopilot Journeys in 2015, rebranded in early 2022 following the launch of a revolutionary new platform that allows marketers to effortlessly connect previously siloed data sources to get a complete view of their customers. Marketers can analyze and operationalize this data without the need for specialized support, enabling them to deliver personalized customer journeys at scale, increasing the impact of their campaigns with powerful event-based triggers and AI-content optimization. In the year since the rebrand, Ortto’s users have built some 5,000 journeys and sent more than 210 million emails to their customers, contributing to the  company’s sustained 16% month-on-month growth.

Ortto helps data-driven marketers easily build powerful reports to understand what’s working and make decisions with confidence. Dashboards allow teams to pin key reports to a shared space so they never lose sight of key metrics.
Ortto helps data-driven marketers easily build powerful reports to understand what’s working and make decisions with confidence. Dashboards allow teams to pin key reports to a shared space so they never lose sight of key metrics.

  • The powerful platform received the ‘High Performer’ badge in 11 categories in the G2 Winter 2023 reports, including marketing automation and marketing platform, across multiple regions (APAC, ANZ, Europe, UK, etc.)
  • Ortto was also awarded the ‘Best estimated ROI’ badge and the ‘Easiest to use’ badge in the customer journey mapping categories, as well as the ‘Users Love Us’ badge.
  • The platform was also ranked number one for data personalization by SoftwareReviews.

Customer, Mica Shtewi, Tech Manager at Pattern, comments:

“When you’re moving into a world we’re moving into, you have so many data sources that you’re trying to bring together and various communications to get clients moving through the sales process. We needed something flexible that works and had a robust integration with Salesforce, and with Ortto we can target people the way we want to target them.”

Visually design journeys that automate personalized messages and trigger actions across the customer lifecycle with Ortto.
Visually design journeys that automate personalized messages and trigger actions across the customer lifecycle with Ortto.

Michael Sharkey, CEO and co-founder of Ortto, comments:

“Everyone recognizes the importance of data in building better, more personalized customer experiences, but the problem is, for many businesses, this data is located across a number of different tools and isn’t easily accessible to marketers. That’s why we rebuilt our platform to make it easy to bring all of that data together in one place and remove the barriers to entry, so marketers have ready access to the data they need without having to lodge a ticket or learn SQL. The response to the new platform has been incredible – not only from our Autopilot customers, who are realizing new value through Ortto, but also from new customers who have come on board in the past year.”

About Ortto

Ortto, the world’s first complete marketing automation, AI and analytics platform, empowers marketers to act with confidence and increase their impact on revenue. By combining three powerful tools into one intuitive platform, teams finally benefit from their customer data, messaging, and analytics working together.

Sophisticated yet easy to use, more than 3,000 customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. Learn more at: www.ortto.com 

Launched in 2015, Ortto’s team is located in Australia, Europe and the US. To date, the company has raised $35M in venture funding from backers including Blackbird, Rembrandt and Salesforce Ventures.

Source: Ortto, Inc.

PR Newswire

Communicators Make Historic Strides in C-suite Impact

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Nearly half (47%) of global survey respondents now report directly to the CEO

CHICAGO, Jan. 27, 2023 /PRNewswire/ — Cision, a global comprehensive consumer and media intelligence and communications platform, today released its 2023 Global Comms Report: A Seminal Moment in partnership with PRWeek, highlighting an overall elevation of the role of strategic communicators within C-suites across the globe, with nearly half now reporting to the CEO. The sixth annual report examines the positioning of strategic communications professionals outlining feedback from 440 industry professionals across 10 countries about their performance and sentiment.


The report showcases how recent global unrest from COVID, the Great Resignation, the war in Ukraine, and racial justice movement, have accelerated the evolution of the relationship between CEOs and communication teams. Communications professionals are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing. Despite the challenges, 58% describe themselves as “optimistic” about the position of communications in relation to the C-suite heading into 2023 in the U.S.

“The bar for strategic communications has been raised, and the industry is ready to rise to the challenge. Communications teams must be able to demonstrate their value to organizations utilizing data analysis, artificial intelligence and human expertise,” said Putney Cloos, Chief Marketing Officer of Cision.

“The numbers clearly show the C-suite not only understands and respects PR’s value as a business mover, but it actually expects communications to deliver in ways it never has before,” said Gideon Fidelzeid, Editorial Director at PRWeek. “Of course, with great accomplishments come greater challenges and responsibilities, but I’d put my money on PR and the brands they support thriving in this new era of communication.”

Additional Takeaways:

  • Global Growth: More than four times as many respondents say their teams are bigger compared to last year.
  • Bullish Budgets: Nearly 68% of respondents report budget increases from last year and nearly 67% expect increases next year.
  • Social Media: Reliance on both earned (48%) and paid (47%) segments has increased the most year on year.
  • Content Challenge: Key tasks like aligning metrics to revenue (50%), converting data into actionable insights (50%), and overreliance on media impressions (49%) are the top areas where respondents globally continue to struggle.

Read the 2023 Global Comms Report: A Seminal Moment

About Cision
Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.

Contact Information:
For media inquiries, please contact:
Cision Public Relations
cision@kcsa.com

Source: Cision Ltd.