Tag Archives: ADV

EDIFIER LAUNCHES THE NEOBUDS PRO 2 EARBUDS – OFFERING FIRST-TIME WIDE-BAND MULTI-CHANNEL ANC PATENTED TECHNOLOGY


Edifier Wide-Band Multi-Channel ANC – Edifier’s new patented technology – allows the extension of the noise cancellation depth to -50dB, and the noise cancellation bandwidth to 5kHz.

NeoBuds Pro 2 supports music streaming over Bluetooth with up to 192kHz/24bit for the first time, using the latest LHDC 5.0 HD codec.

Spatial Audio with Visualized Head-Tracking.

RICHMOND, BC, Oct. 21, 2023 /PRNewswire/ — Edifier, the award-winning manufacturer of premium sound systems, bookshelf speakers and personal audio devices, announces its newest audio product, the NeoBuds Pro 2 earbuds.

In the new NeoBuds Pro 2, Edifier is introducing its latest patented technology, the Edifier Wide-Band Multi-Channel ANC. This Active Noise Cancellation delivers a wider and deeper noise cancellation to -50dB depth and 5kHz bandwidth, adding an independent feed-forward channel that applies the noise reduction ability of the Knowles RAN Balanced Armature Driver to Hybrid ANC channels.

The Edifier Wide-Band Multi-Channel ANC can be personalized to suit your needs and the environment, allowing you to be in total control of the background noise you select to hear. Choose high ANC for a busy commute and medium or low ANC for the office; ambient sound to hear traffic noise or wind reduction for a clearer listening experience. Calls are also improved with the 4+4 built-in microphones and with an AI voice pick-up algorithm, environmental and wind noise is filtered out – thus enhancing the overall sound clarity.

Edifier NeoBuds Pro 2 fetures the patented technology - Wide-Band Multi-Channel ANC supports noise cancellation with a depth of -50dB and 5kHz bandwidth.
Edifier NeoBuds Pro 2 fetures the patented technology – Wide-Band Multi-Channel ANC supports noise cancellation with a depth of -50dB and 5kHz bandwidth.

Edifier NeoBuds Pro 2 streams music over Bluetooth at ultra-high frequencies, up to 192kHz/24bit, using the latest LHDC 5.0 HD codec.
Edifier NeoBuds Pro 2 streams music over Bluetooth at ultra-high frequencies, up to 192kHz/24bit, using the latest LHDC 5.0 HD codec.

“Edifier’s mission is to always provide consumers with access to high-end audio technology at an affordable price. In the upcoming NeoBuds Pro 2, Edifier is introducing its proprietary technology, EDIFIER Wide-Band Multi-Channel ANC, as part of the product’s features” said Stanley Wen, Edifier’s CTO. “The company’s commitment to innovation and affordability makes Edifiers products a popular choice among audio enthusiasts looking to upgrade their listening experience” continued Wen.

Immersive Spatial Audio with Visualized Head-Tracking technology is another key feature of this stunning design. With a built-in gyrometer and accelerometer to track your head’s movements and change the sound stage accordingly, the result is a more realistic, 3D, auditory feast, surrounding the listener with lifelike audio from every direction. The Edifier Connect App produces a visualization of this technology and wearing detection allows the pausing and resuming of music automatically. 

With the NeoBuds Pro 2, Edifier have made supporting up to 192kHz/24bit music streaming over Bluetooth possible for the first time using the latest LHDC 5.0 HD codec. Distinct from other noise cancellation earphones on the market, the Edifier NeoBuds Pro 2 are Hi-Res Certified, boasting a Knowles balanced armature driver, composite diaphragm dynamic drivers and LDAC, LHDC, SBC and AAC audio coding. Superior Digital Signal Processing with Active Cross-Over filters the audio signal into high and mid-low frequencies, delivering precise sound details and rich presentation. 

The low latency audio gaming mode gives a more immersive gaming experience whilst the IP54 dust and splash resistance delivers a durable pair of earbuds for use during exercise. Seven different sized ear tips ensure a snug fit for all ears, and downloading the Edifier Connect App will enable the user to explore more personalized listening options.

The Fast-Charging, long playback capability provides 22 hours of battery life from the charging case alone, and a 15-minute charge will allow two hours of playback time. The sleek design echoes a supercar, with a textured metal plate and changeable LED strip light.

With the very latest, high-quality technology, the seamless and timeless design of the earphones and charging case, unparalleled comfort, chic style, the NeoBuds Pro 2 are ideal for consistent use by audiophiles with a taste for luxury and value.

Price & Availability:

The Edifier NeoBuds Pro 2 is available in black and ivory for $129.99 on Amazon.com.

About Edifier:

Edifier specializes in premium sound systems that showcase technological innovation and design elegance, delivering outstanding audio experiences through a wide range of headphones, speakers, and music systems, for personal entertainment and professional excellence. Established in May 1996 in Beijing, Edifier is the brainchild of a small group of enterprising music lovers. Over the past 25 years, Edifier has been guided by the principle “passion for sound,” which helped the brand emerge as a world-class designer and manufacturer of award-winning sound systems. Today, Edifier serves audio lovers worldwide through its distributors in over 70 countries, with operations in North America, South America, Europe, the Middle East, and Asia Pacific regions. More information about Edifier is available online at www.edifier.com/global.

Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific


New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers.

LONDON, Sept. 22, 2023 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic (IVT) rates for open programmatic advertising on desktop, mobile and tablet websites as of Q2 2023.

The report provides benchmarks for ad fraud across mobile and tablet devices and desktop browsers by global region and country.

Key Findings:

Open Programmatic Advertising on Desktop Web

  • 12% Desktop IVT rate in Q2 2023
    • Firefox Browser (24%) had the highest IVT rate in Q2 2023 among top 5 desktop web browsers
  • North America (13%) reports highest desktop IVT rate
  • Malaysia (21%) reported the highest desktop web IVT rate for any country

Open Programmatic Advertising on Mobile & Tablet Web

  • 8.5% global mobile & tablet web IVT rate in Q2 2023
  • Vivo mobile devices most vulnerable for mobile web IVT (11.8%)
  • At 9%, APAC & EMEA regions have higher mobile web IVT rate – peaking at 24% in South Korea
  • U.S. and Canada among lowest mobile web IVT rates 8.2% & 7.9% respectively

Download a free copy of the report here: Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmarks Report (the “Report“), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the MRC, “‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

HUAWEI eKit Joins Hands with Distribution Partners to Explore Unlimited Opportunities in the SME Market

SHANGHAI, Sept. 21, 2023 /PRNewswire/ — During HUAWEI CONNECT 2023, Huawei held a distribution business session titled “HUAWEI eKit, Digitalization for Success”, outlined its approach to the distribution business: focus on distribution partners (DPs), stay subcontractor-centred, and help global DPs to keep developing the SME market through continuous innovation and competitive products & services. In addition, Huawei launched 17 new distribution products for domains such as campus networks and data storage, providing comprehensive solutions for SMEs.

HUAWEI eKit, a sub-brand designed for the distribution business under Huawei, strives to better serve the digital needs of SMEs, help DPs develop their businesses, and expand opportunities in the SME market.

Wei Xianbin, Director of Huawei Enterprise BG Distribution MKT & Product Sales Dept, explained that HUAWEI eKit has established a complete DP system and maintained a healthy market. By marketable distribution products and IT tools, HUAWEI eKit can assist gold and elite DPs in serving lower-level installers and meet the business needs of countless SMEs, it has carried out distribution business in 41 countries and regions outside of China, and 125 partners have registered as gold DPs.

Products outside China
Products outside China

HUAWEI eKit is dedicated to developing distribution products that are easy to buy, sell, install, maintain, learn, and use for various business scenarios in the SME market. It has developed a wide range of products, including intelligent collaboration, wired and wireless networks, IP + optical access networks, storage, and IT platforms. During the first half of 2023, HUAWEI eKit had launched 31 products. At the session, HUAWEI eKit launched another 17, which includes the eKitEngine S220 and S310 series, L2 and L3 switches that support full 10GE uplink and Perpetual PoE; eKitEngine AP160, a wall plate AP that is 8 mm thin and supports the unique DVFS technology; and other new products that support SAN/NAS hybrid storage. By the end of the year, HUAWEI eKit will have more than 50 distribution products, which can be rearranged into solutions for over 30 typical scenarios.

In the future, HUAWEI eKit will continue to design marketable products that are easy to use, create a stable channel system, build a healthy market. HUAWEI eKit will help DPs develop subcontractors and installers. Together with partners, Huawei will drive the development of the SME market.

For more information, please visit https://ekit.huawei.com/#/ekit/home?countryCode=Global&lang=en   

Contact
hwebgcomms@huawei.com 

PFT unveils Ad Break Automation powered by CLEAR® AI at IBC 2023


Transforming revenue generation across FAST, AVOD, and Linear TV Platforms

LOS ANGELES, Sept. 14, 2023 /PRNewswire/ — Prime Focus Technologies (PFT), a leading creator of AI technology solutions for the Media and Entertainment (M&E) industry, is proud to announce the launch of Ad Break Automation, powered by CLEAR® AI at IBC 2023. This significant advancement is poised to generate revenue for content on Free Ad-Supported Streaming Television (FAST), Ad-Supported Video on Demand (AVOD), and Linear TV platforms.

The Ad Break Automation feature enables content owners to automatically identify the best spots for ad placement according to the specific policies of FAST and AVOD platforms. It gives keywords within the content between ad markers to facilitate contextual ad placement. Content owners can now avoid the cumbersome manual placement of ads for each platform. Overlay ads, including banners, lower thirds, and L-bands, can be intelligently placed with the content. This creates an additional revenue stream for content owners. The Ad Break Automation user interface lets you set rules for each destination, and you can conveniently review and edit them when necessary.

“With the exponential growth anticipated in FAST revenues—predicted to triple and exceed $18 billion by 2028, as per Digital TV Research—there’s no better time to transform your monetization approach,” said Murali Sridhar, Senior Vice President of Product Management at PFT. “No more cumbersome and counterintuitive spreadsheets for ad break management; bring automation within advertising workflows, deliver contextual advertisements, and supercharge your top line with CLEAR® AI.”

Utilize CLEAR® AI to:

  • Harness the power of multi-modal AI analysis and Machine Wisdom technology to discover scenes, segments, and in-content metadata.
  • Automatically identify the best potential ad break opportunities within your content, eliminating the need for manual intervention.
  • Efficiently manage your content distribution by accessing predefined ad break policies tailored for various FAST/AVOD platforms and automatically exporting ad break markers that align with platform requirements.
  • Empower users to preview the potential breaks, AI-recommended ad overlays, and contextual metadata through an intuitive user interface.

Join us at IBC 2023 for a demo of Ad Break Automation. To arrange a meeting with us, click here. We are at stand Hall 3, C23.

PFT has recently secured its third distinctive non-adjacent US Patent for AI-enabled Scene Detection, with four more AI patents pending grant.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR® and CLEAR® AI. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

For more information, visit: www.primefocustechnologies.com.

Press Contact:

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com 

Dow Jones and Cision Unveil Exclusive Global Content Partnership for the PR and Corporate Communications Market

 New Agreement Empowers Reputation Management and Strategic Communication Agendas Worldwide

CHICAGO and NEW YORK, Sept. 7, 2023 /PRNewswire/ — Cision, the leading provider of consumer and media intelligence and communications solutions, has entered into a long-term agreement to distribute Dow Jones content to Public Relations and Corporate Communications (PRCC) professionals. This new partnership, which is structured to become an exclusive agreement between Dow Jones and Cision, brings together the most trusted news and cutting-edge technology to help PRCC customers manage brand reputation, monitor business-critical topics and advance global communication strategies.

Dow Jones’s authoritative journalism, including The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily and Dow Jones Newswires, is now fully integrated into Cision’s media intelligence platforms, with rollouts to broader Cision and Brandwatch portfolios expected soon. Users of Cision’s premium platforms will also receive digital subscriptions to Dow Jones’s world-class publications.

Additionally, Cision will integrate select content from the Factiva business intelligence solution into its platforms, offering customers the ability to monitor and analyze content from thousands of licensed sources globally.

“Together with Dow Jones, we’re excited about the unlimited potential we have to innovate and support industry leaders in the fast-moving world of news and information,” said Cali Tran, Cision CEO. “The heart of our mission is to empower our customers with a better understanding of their position within the market and to give them the insight they need to shape effective strategies with confidence, ensuring relevance and visibility.”

“This partnership reinforces Dow Jones’s commitment to provide the most trusted news, data and analysis to help people make decisions,” said Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal. “By joining forces with Cision, we’re expanding the reach of our business news and information that meets our audiences where they are while also furthering our investment in unique, high-quality journalism.”

Cision’s commitment to data partnerships extends to the world’s largest and smallest publishers and social platforms, ensuring industry leaders get a full and accurate view of the news, trends and conversations impacting the valuations of the brands and organizations they lead. The addition of Dow Jones’s premium publications to its global content collection will provide customers with access to quality, trustworthy news to streamline media monitoring and inform decision making.

Under the agreement, Cision will also have the unique ability to partner directly with and sublicense Dow Jones content to other software providers and approved resellers in the PRCC market. Additionally, the two companies will work to align their complementary assets and capabilities to provide unique value for PRCC customers through a joint roadmap of product innovation and co-creation.

To learn more visit cision.com/dowjones.

About Cision
Cision is the leading provider of consumer and media intelligence and communications solutions, enabling public relations, marketing, social media, and communications professionals around the world to understand their consumers, influence outcomes and amplify their stories. As the market leader, Cision’s award-winning brands and technology enable Marketing and Communications leaders to manage and shape their brands in today’s rapidly evolving world. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch Consumer Research, and CisionOne. To learn more visit www.cision.comwww.brandwatch.com and www.prnewswire.com.

About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Contact Information:
For media inquiries, please contact:
Cision Public Relations
cision@kcsa.com

Louise Goodenday
louise.goodenday@dowjones.com 

Logo – https://techent.tv/wp-content/uploads/2023/09/dow-jones-and-cision-unveil-exclusive-global-content-partnership-for-the-pr-and-corporate-communications-market.jpg

Source: Cision Ltd.

Gaabor Launches Spectacular 9.9 Promotion This September in the Philippines


MANILA, Philippines, Sept. 4, 2023 /PRNewswire/ — Leading household appliance brand Gaabor is bringing great deals to shoppers as the year-end shopping season in the Philippines officially starts with the 9.9 Super Shopping Day. With a strong focus on product quality and specialization in kitchen appliances and household cleaning, Gaabor aims to revolutionize the market.

From September 9th to 11th, embark on a shopping journey like never before with Gaabor’s 9.9 sale this September. Get ready to unlock discounts of up to 80% OFF on a diverse range of must-have products on TikTok, Shopee, and Lazada.

Here are some incredible products:

  • 1.8L Mini Rice Cooker: A versatile cooker with a non-stick inner pot and a steamer.
  • Multifunctional Breakfast Sandwich Maker: Makes breakfast preparation easy.
  • 2L Airfryer – Dorm Friendly: Compact airfryer suitable for smaller spaces.
  • 4.5L Airfryer – LARGE CAPACITY, 60 mins timer: Spacious airfryer with a 60-minute timer.
  • 2 in 1 Electric Pot with 2L Capacity 600w High Power: Convenient electric pot with high power.
  • 3L Intelligent Rice Cooker, One-click Quick Cooking: Smart rice cooker with quick cooking functionality.

And that’s not all, some freebies and vouchers can save you up to 200%!

Gaabor’s ethos centers around bringing the essence of a “Prime Life” to everyone. This means making things easier and affordable while having a wide range of products for all aspects of modern life.

With a focus on what users need and using more than a decade of strong technology, Gaabor is rewriting the rules of daily routines and gaining recognition in local markets throughout Southeast Asia.

From bustling household products to the serene corners of personal spaces, Gaabor products seamlessly integrate into diverse scenarios, making life more comfortable and efficient while ensuring that it has something for everyone. Gaabor is revolutionizing the way we approach our daily routines, offering convenience, affordability, and an abundance of possibilities— one where quality is never compromised.

To be updated on Gaabor’s Newest Sales, Stay connected, inspired, and informed by following Gaabor on Facebook, Instagram, and TikTok!

Announcing new leadership appointments at HH Global


HH Global is excited to announce three significant, new leadership appointments

LONDON, Aug. 14, 2023 /PRNewswire/ — As we continue to grow and succeed as a business it is essential that our strategy and organizational design evolve to keep ahead of ever-changing and increasingly demanding client and commercial market needs.

Group President

Kristian Elgey has moved into the position of Group President. Kristian has been part of the HH Global leadership team since 2016 and has been integral in shaping and developing business advancements in his role as Group CFO. As someone with a wealth of experience, Kristian’s impact on the finance function, business growth and culture is undeniable.

Chief Operating Officer

Helen Babbe, as a valued member of the Group Management Board, has been promoted to the position of Chief Operating Officer (COO). Helen will focus on developing client-centric operations that have a consistent global approach, allowing for the biggest impact for all our partners, colleagues and clients.

Chief Financial Officer

Ben Goodband joins the business in the role of Chief Financial Officer (CFO). With an impressive history of global senior financial roles, paired with a strong background in strategic corporate leadership and investor relations— Ben will be key to driving the delivery of our shared strategic priorities as we work towards our future goals.

About HH Global

HH Global is a tech-enabled, creative production and procurement partner that delivers big impact for big ideas across the globe. With +4,500 experts in every market and a thirty-year track record of success, we help the biggest brands on the planet achieve stronger, more sustainable growth. Across every channel. At the speed of modern business. With an unmatched supply chain, a growing suite of tech tools and data insights—we make our clients’ brilliant ideas unmissable everywhere.

ENTREPRENEUR UNIVERSE BRIGHT GROUP Announces 2023 Q2 Financial Results

XI’AN, China, Aug. 12, 2023 /PRNewswire/ — ENTREPRENEUR UNIVERSE BRIGHT GROUP (“EUBG” or the “Company”) (OTCQB: EUBG), a digital marketing consulting company, announced its unaudited financial results for the second quarter ended June 30, 2023.

Mr. Guolin Tao, CEO of Entrepreneur Universe Bright Group, commented, “Our business experienced a significant boost in revenue, with an increase of approximately 40.6% compared to the prior period. This phenomenal growth can be attributed to our top-notch consultation services which we provided to clients engaged in the live streaming business. Our team of experts offered invaluable insights and advice that helped our clients to improve their service delivery. We are proud to have played a significant role in this success story and look forward to continuing to provide exceptional services to our clients.”  

Second Quarter 2023 Unaudited Financial Results

Unaudited Condensed Consolidated Statement of Operations for the Three Months Ended June 30, 2023 And 2022

Three Months Ended June 30,

2023

2022

$

% of
Revenues

$

% of
Revenues

Revenues

$

1,705,942

100

%

$

840,868

100

%

Cost of revenues

(108,581)

(6)

%

(113,332)

(13)

%

Gross profit

1,597,361

94

%

727,536

87

%

Selling Expenses:

(5,279)

0

%

(8,319)

(1)

%

General and administrative expenses

(390,294)

(23)

%

(331,385)

(39)

%

Total other income (expenses), net

(55,476)

(3)

%

58,099

7

%

Income before income tax

1,146,312

67

%

445,931

53

%

Income tax expense

(455,865)

(27)

%

(180,081)

(21)

%

Net income

$

690,447

40

%

$

265,850

32

%

Revenue and cost of revenue: During the three months ended June 30, 2023, we generated revenue of $1,705,942, which represents an increase of $865,074 or 102.9% compared to the same period in the prior year. The increase was mainly contributed by our consultation services to a client engaged in live streaming business.

Cost of revenue for the three months ended June 30, 2023 was $108,581, which represented a slight decrease of $4,751 or 4.2% compared to the same period in the prior year.

As a result of the above, the gross profit was $1,597,361 for the three months ended June 30, 2023, which represented an increase of $869,825 or 119.6% as compared to the same period in the prior year. The increase in gross profit was primarily due to the increase in revenue as well as the decrease in cost of revenues, resulting in an increase in profit margin.

Selling expenses: During the three months ended June 30, 2023, we incurred $5,279 selling expenses, which represented a decrease of $3,040 or 36.5% as compared to the same period in the prior year. We maintained the selling expenses at a lower amount during the periods.

General and administrative expenses: During the three months ended June 30, 2023, we incurred $390,294 general and administrative expenses, which represented an increase of $58,909 or 17.8% as compared to the same period in the prior year. Our general and administrative expenses consisted mainly of audit fees, professional fees, payroll expenses and consultancy fees. The increase in general and administrative expenses was primarily due to an increase in audit fees related to the filing of a registration document during the period. Additionally, certain staff costs that were previously classified as selling expenses were reclassified as general and administrative expenses to better reflect their nature.

Total other income (expenses), net: During the three months ended June 30, 2023, we incurred net other expense of $55,476, which represented a difference of $113,575 or 195.5% as compared to the same period in the prior year. The difference was primarily attributable to exchange losses of US$74,178, which arose from the translation of certain foreign currency-denominated assets in our subsidiaries. Our net other income (expenses) mainly consisted of bank interest income, exchange rate differences and sundry income.

Income tax expense: During the three months ended June 30, 2023, we incurred income tax expense of $455,865, which represented an increase of $275,784 or 153.1% as compared to the same period in the prior year. The income tax expenses consisted of the Enterprise Income Tax charged in China and the withholding tax incurred in Hong Kong.

For the three months ended June 30, 2023, our income tax expenses comprised of current tax expenses and deferred tax expenses of $358,019 and $97,846, respectively, compared to current tax expenses and deferred tax expenses of $131,409 and $48,672 for the three months ended June 30, 2022.

Net income: As a result of the above, we generated a net income of $690,447 and $265,850 for the three months ended June 30, 2023 and 2022, respectively.

Cash and cash equivalents: As of June 30, 2023 and 2022, $8,059,731 and $7,193,591 of the Company’s cash and cash equivalents, respectively were held at financial institutions and online payment platforms located in the PRC and Hong Kong that management believes to be of high credit quality. 

Unaudited Condensed Consolidated Statement of Operations for the Six Months Ended June 30, 2023 And 2022 

Six Months Ended June 30,

2023

2022

$

% of
Revenues

$

% of
Revenues

Revenues

$

2,882,878

100

%

$

2,049,872

100

%

Cost of revenues

(223,135)

(8)

%

(425,811)

(21)

%

Gross profit

2,659,743

92

%

1,624,061

79

%

Selling Expenses:

(6,718)

0

%

(24,914)

(1)

%

General and administrative expenses

(813,796)

(28)

%

(642,673)

(31)

%

Total other income, net

30,813

1

%

159,921

8

%

Income before income tax

1,870,042

65

%

1,116,395

54

%

Income tax expense

(748,138)

(26)

%

(459,372)

(22)

%

Net income

$

1,121,904

39

%

$

657,023

32

%

Revenue and cost of revenue: During the six months ended June 30, 2023, we generated revenue of $2,882,878, which represents an increase of $833,006 or 40.6% compared to the same period in the prior year. The increase was mainly contributed by our consultation services to a client engaged in live streaming business.

Cost of revenue for the six months ended June 30, 2023 was $223,135, which represented a decrease of $202,676 or 47.6% compared to the same period in the prior year. The decrease in cost of revenue is mainly due to the absence of direct operating costs related to digital training services used in the current period. For the six months ended June 30, 2022, direct operating costs related to these services were $206,783.

As a result of the above, the gross profit was $2,659,743 for the six months ended June 30, 2023, which represented an increase of $1,035,682 or 63.8% as compared to the same period in the prior year. The increase in gross profit was primarily due to the increase in revenue, resulting in an increase in profit margin, and was further supported by the temporary suspension of digital training services that typically had lower profit margins. 

Selling expenses: During the six months ended June 30, 2023, we incurred $6,718 selling expenses, which represented a decrease of $18,196 or 73.0% as compared to the same period in the prior year. The decrease of selling expenses was mainly due to the tightening of entertainment policies and no staff costs incurred in selling activities during the current period.

General and administrative expenses: During the six months ended June 30, 2023, we incurred $813,796 general and administrative expenses, which represented an increase of $171,123 or 26.6% as compared to the same period in the prior year. Our general and administrative expenses consisted mainly of audit fees, professional fees, payroll expenses and consultancy fees. The increase in general and administrative expenses was primarily due to an increase in audit fees related to the filing of a registration document during the period. Additionally, certain staff costs that were previously classified as selling expenses were reclassified as general and administrative expenses to better reflect their nature.

Total other income, net: During the six months ended June 30, 2023, we recorded net other income of $30,813, which represented a decrease of $129,108 or 80.7% as compared to the same period in the prior year. The different was mainly due to certain sundry income generated in the prior year that did not recur in the current period, as well as exchange losses of US$53,630, which arose from the translation of certain foreign currency-denominated assets in our subsidiaries. Our net other income mainly consisted of bank interest income, exchange rate differences and sundry income.

Income tax expense: During the six months ended June 30, 2023, we incurred income tax expense of $748,138, which represented an increase of $288,766 or 62.9% as compared to the same period in the prior year. The income tax expenses consisted of the Enterprise Income Tax charged in China and the withholding tax incurred in Hong Kong.

For the six months ended June 30, 2023, our income tax expenses comprised of current tax expenses and deferred tax expenses of $573,420 and $174,718, respectively, compared to current tax expenses and deferred tax expenses of $335,479 and $123,893 for the six months ended June 30, 2022.

Net income: As a result of the above, we generated a net income of $1,121,904 and $657,023 for the six months ended June 30, 2023 and 2022, respectively.

About ENTREPRENEUR UNIVERSE BRIGHT GROUP

ENTREPRENEUR UNIVERSE BRIGHT GROUP is a digital marketing consultation company with its main operation in China, providing marketing consulting services to Chinese start-up companies. The company provides consulting services, sourcing and marketing services in China through its PRC subsidiary with support from its HK subsidiary. Its PRC subsidiary provides services aimed at connecting businesses with e-commerce platforms.  The integrated service platform focuses on strategic marketing and consulting. The company’s mission is to help start-up companies and small-size companies and guide these companies’ founders in utilizing the company’s digital marketing consulting plan to reach their business goals. For more information about the Company, please visit: http://www.eubggroup.com/

Safe Harbor Statement

This press release contains projections and “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995 related to the Company’s business. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as “may, “will, “intend,” “should,” “believe,” “expect,” “anticipate,” “project,” “estimate” or similar expressions that do not relate solely to historical matters, it is making forward-looking statements.  Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following:  the Company’s goals and strategies; the Company’s future business development; financial condition and results of operations; product and service demand and acceptance; reputation and brand; the impact of competition and pricing; changes in technology; government regulations; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC.  For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward‐looking statements to reflect events or circumstances that arise after the date hereof.

For more information, please contact:

The Company:
Jianyong Li
Email: lijianyong@eubggroup.com
Phone: +86-(029) 86100263

Investor Relations:
Tina Li
EverGreen Consulting Inc.
Email: IR@changqingconsulting.com
Mobile: +86-13721971703 (from China)
+1-281-250-4349 (from U.S.)

ENTREPRENEUR UNIVERSE BRIGHT GROUP 

CONDENSED CONSOLIDATED BALANCE SHEETS

AS OF JUNE 30, 2023 AND DECEMBER 31, 2022

(UNAUDITED)

(In U.S. dollars except for number of shares)

June 30,
2023

December 31,
2022

ASSETS

CURRENT ASSETS

Cash and cash equivalents

$

8,059,731

$

7,193,591

Accounts receivable

421,736

234,978

Other receivables and prepayments

58,052

73,069

Total current assets

8,539,519

7,501,638

NON-CURRENT ASSETS

Plant and equipment, net

142,943

188,889

Operating lease right-of-use assets, net

53,310

83,077

Total non-current assets

196,253

271,966

TOTAL ASSETS

$

8,735,772

$

7,773,604

LIABILITIES AND STOCKHOLDERS’ EQUITY

CURRENT LIABILITIES

Other payables and accrued liabilities

$

197,457

$

369,727

Other payables and accrued liabilities – related party

3,902

Receipt in advance

1,710

Operating lease liabilities, current

53,310

54,705

Tax payables

363,685

94,758

Amount due to a director

3,496

167,936

Total current liabilities

621,850

688,836

NON-CURRENT LIABILITY

Deferred tax liabilities

200,639

172,196

Operating lease liabilities, non-current

28,372

Total non-current liabilities

200,639

200,568

TOTAL LIABILITIES

822,489

889,404

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS’ EQUITY

Preferred stock, par value $0.0001 per share, 1,100,000 shares authorized, Nil (December 31, 2022:
   Nil) shares issued and outstanding as of June 30, 2023

Common stock, par value $0.0001 per share; 1,800,000,000 shares authorized, 1,701,181,423
   (December 31, 2022: 1,701,181,423) shares issued and outstanding as of June 30, 2023

170,118

170,118

Additional paid-in capital

6,453,048

6,453,048

Statutory reserves

65,911

65,911

Retained earnings

1,169,119

47,215

Accumulated other comprehensive income

55,087

147,908

Total stockholders’ equity

7,913,283

6,884,200

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

$

8,735,772

$

7,773,604

ENTREPRENEUR UNIVERSE BRIGHT GROUP

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME

FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2023 AND 2022

(UNAUDITED)

(In U.S. dollars except for number of shares)

For the three months ended
June 30,

For the six months ended
June 30,

2023

2022

2023

2022

Revenue

1,705,942

840,868

$

2,882,878

$

2,049,872

Cost of revenue

(108,581)

(113,332)

(223,135)

(425,811)

Gross profit

1,597,361

727,536

2,659,743

1,624,061

Selling expenses

(5,279)

(8,319)

(6,718)

(24,914)

General and administrative expenses

(390,294)

(331,385)

(813,796)

(642,673)

Profit from operations

1,201,788

387,832

1,839,229

956,474

Other income (expenses):

Interest income

10,764

12,637

18,500

22,967

Exchange gain (loss)

(74,178)

27,862

(53,630)

27,922

Sundry income

7,938

17,600

65,943

109,032

Total other income(expenses), net

(55,476)

58,099

30,813

159,921

Income before income tax

1,146,312

445,931

1,870,042

1,116,395

Income tax expense

(455,865)

(180,081)

(748,138)

(459,372)

Net income

$

690,447

265,850

$

1,121,904

$

657,023

Other comprehensive loss

Foreign currency translation adjustment

(77,327)

(231,781)

(92,821)

(236,916)

Total comprehensive income

$

613,120

34,069

$

1,029,083

$

420,107

Net income per share – Basic and diluted

$

0.00

*

0.00

*

$

0.00

*

$

0.00

*

Weighted average number of common shares outstanding

– Basic and Diluted

1,701,181,423

1,701,181,423

1,701,181,423

1,701,181,423

*

Less than $0.01 per share

ENTREPRENEUR UNIVERSE BRIGHT GROUP

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2023 AND 2022

(UNAUDITED)

(In U.S. dollars)

For the six months ended
June 30,

2023

2022

Cash flows from operating activities

Net income

$

1,121,904

$

657,023

Adjustments to reconcile net income to cash used in operating activities:

Depreciation

40,298

42,322

Amortization of operating lease right-of-use assets

26,907

27,395

Deferred tax

28,230

123,894

Changes in operating assets and liabilities:

Other receivables and prepayments

12,259

19,049

Accounts receivable

(207,645)

(213,535)

Accounts payable

(113,645)

Other payables and accrued liabilities

(160,301)

(170,904)

Tax payables

286,498

125,057

Contract liabilities

(212,060)

Receipt in advance

(1,703)

(5,064)

Operating lease liabilities

(26,908)

(27,395)

Net cash generated from operating activities

1,119,539

252,137

Cash flows used in investing activities

Purchase of property, plant and equipment

(1,877)

(8,381)

Cash flows used in financing activities

Repayment to a director

(164,441)

Effect of exchange rates on cash

(87,081)

(255,625)

Net increase (decrease) in cash and cash equivalents

866,140

(11,869)

Cash and cash equivalents at beginning of period

7,193,591

7,649,129

Cash and cash equivalents at end of period

$

8,059,731

$

7,637,260

Supplemental cash flow information

Cash paid during the period for:

Income taxes

$

286,922

$

224,055

Wavemaker Announce Xiaohongshu SEED+ Product Seeding Solution

SHANGHAI, Aug. 8, 2023 /PRNewswire/ — Wavemaker, in partnership with social media platform Xiaohongshu, recently unveiled the Xiaohongshu SEED+ Product Seeding Solution. The initiative includes three key modules: the Precise Insight Methodology for Growth Opportunity, the Effective Approach to the Media Mix, and the Optimization of the Scientific Evaluation System. The debut module, the Precise Insight Methodology for Growth Opportunity, employs data analysis to provide insights into the platform’s ecosystem, enabling brands to accurately identify growth opportunities with new communication track and implement precise, science-based product endorsement strategies.

Evolving product seeding to a scientific level and transforming the marketing strategy landscape

As the digital landscape evolves, Xiaohongshu has emerged as a crucial platform for brands to showcase, recommend and promote products. The diminishing benefits from internet traffic necessitate a move from traffic-centric marketing to data-driven, science-based product promotion strategies.

As brand marketing extends beyond mere product promotion, brands now view Xiaohongshu as a comprehensive strategic partner rather than a mere product seeding  platform. By leveraging the platform’s extensive media resources, brands also aim to provide potential customers with data-driven, scientifically backed product seeding experience. The approach augments promotional effectiveness and fosters a holistic approach to platform marketing.

At its annual Business Conference, Xiaohongshu underscored the significance of these data-driven product endorsement strategies by introducing its science-based product seeding concept. To capitalize on its data insight platform – Lingxi, Xiaohongshu and Wavemaker embarked on a joint project to create a practical, science-based solution They initiated the collaboration by brainstorming on how to better deliver data analysis, insight diagnostics, the marketing mix and optimization of the evaluation system, resulting in the SEED+ Product Seeding Solution, a response to Xiaohongshu’s precision marketing challenges.

An insightful approach to tackling brands’ marketing challenges

The SEED+ Product Seeding Solution comprises three key parts, with the Precise Insight Methodology forGrowth Opportunity forming the first step in building a holistic marketing journey. The methodology, based on the analysis of multiple data points, including brand tone of voice as well as product and audience characteristics, delivers precise data analytics and insights for brand marketing. It offers a useful, instructive, and science-based roadmap for the collaboration with Xiaohongshu.

With its extensive experience and data capabilities, Wavemaker offers precise placement analysis and seeding for diverse growth opportunity by transforming its case study experience into quantifiable data. This pragmatic and instructive approach ensures that the methodology is not merely theoretical but rather addresses tangible challenges that Xiaohongshu encounters in real-world collaborations. The challenges include new product launches, product updates, the media mix and optimization of the evaluation system. Through accurate measurement and defining of growth opportunity, Wavemaker provides brands at different stages in their development cycles with science-based approaches and targeted growth strategies, enhancing the effectiveness of product seeding.

The Precise Insight Methodology for Growth Opportunity  has been effectively deployed in several brand marketing campaigns, with Wavemaker’s assistance to L’Oréal Travel Retail serving as a prime example. By analyzing consumer content preferences, search behavior as well as beauty and skincare trends observed on Xiaohongshu, Wavemaker provided a scientifically backed solution for L’Oréal’s new product incubation model targeting the platform. This approach quickly raised the visibility of L’Oréal Paris Midnight Serum and the brand’s Hainan pop-up shop, capturing the attention of Xiaohongshu’s young female audience, as well as beauty and travel enthusiasts.

Groundbreaking collaboration facilitates the creation of a comprehensive seeding-based marketing system

As part of the strategic collaboration, GroupM China and Xiaohongshu first decided on the Joint Business Partnership (JBP) framework in tandem with setting goals for further collaborations involving business strategy, science and technology, innovative solutions, and capacity building.

One of the first results of the collaboration is the SEED+ Product Seeding Solution. The initiative, based on data empowerment, aims to further optimize Xiaohongshu’s data insights while providing brands with comprehensive, precise marketing solutions, delivering a more science-based, targeted, and enhanced seeding experience. This partnership marks a significant milestone as it represents the first strategic collaboration between a 4A agency and Xiaohongshu in the industry.

The strategic partnership centers around data empowerment. With the SEED+ Product Seeding Solution, Wavemaker seeks to improve the seeding effectiveness of brands by utilizing data processing to address Xiaohongshu’s seeding system’s shortcomings through a vast expansion in how the data is analyzed and leveraged. In particular, Wavemaker, by combining the platform’s extensive user data and resources with the firm’s proprietary data tools and third-party professional data platforms, conducts in-depth consumer, brand and sector analysis.  

The SEED+ Product Seeding Solution provides a complete marketing framework that leverages data as its underlying logic to enable evidence-based product seeding. The all-inclusive system not only enhances the accuracy of seeding but also assists platforms in providing resource integration strategies and suggestions, including stream seeding, keyword search enhancement and IP event marketing. The ultimate goal is to build a complete seeding-based marketing system.

The strong alliance with Wavemaker enables Xiaohongshu to achieve sustainable and effective conversions

Wavemaker China CEO Jose Campon stated that as the first 4A agency to form a strategic partnership with Xiaohongshu, Wavemaker is well-positioned to explore ways to help brands achieve their growth goals by fully utilizing the lifestyle platform.

Given a longstanding demand for promoting products via Xiaohongshu, brands have been exploring a science-based business model for content marketing. Riki Li, Wavemaker’s Chief Transformation Officer, explained that the firm’s collaboration with Xiaohongshu is a full-spectrum marketing partnership. By leveraging the platform’s data insights and an in-depth commitment to the consumer-centric journey, the partnership aims to create a precise branded content experience and attain conversion outcomes, added Li. The successful tie-ups with L’Oréal Travel Retail and CK have given both parties the confidence to explore further communication and business opportunities for customers in the future. Built on this success, Wavemaker will continue to work closely with Xiaohongshu in an effort to further leverage the benefits of integrated marketing across the entire supply chain, with the aim of aiding brands in attaining sustainable growth.

“Xiaohongshu’s natural Human2Human community boasts a large number of users who frequently communicate their product needs, enabling brands to connect with consumers through compelling content,” noted Yuan Lang, Head of Xiaohongshu Commercial Agency Partnership. “Over the past few years, the platform has assisted in the growth of numerous superior products across various sectors. We talk about the most successful of these products in the ‘Seeding Case’ section on our platform.”

Leveraging its alliance with Wavemaker, Xiaohongshu has adeptly utilized its data capabilities to engineer unique marketing strategies. The platform eagerly anticipates offering brands finely-tuned marketing approaches, each meticulously designed to fit distinct product life cycles. By highlighting quality products on the e-commerce platform, brands acquire a promising launchpad for exponential growth. Moving forward, Wavemaker plans to capitalize on its strengths in integrated marketing to encourage data-driven expansion while steadfastly aiding and empowering platforms and brands. The ultimate aim is to provide a laser-focused and impactful marketing experience.   

MediaMint Secures Growth Investment from Everstone Capital and Recognize

Investment Will Further Accelerate Growth and Drive Expansion of Service Offering and Global Delivery Capabilities

MUMBAI, India, July 27, 2023 /PRNewswire/ — MediaMint, a leading digital advertising operations service provider, announced today that Everstone Capital and Recognize have made a significant strategic investment in the Company. This marks the first institutional capital for MediaMint, which will help accelerate the company’s roadmap as it continues to serve leading digital marketing platforms, publishers, and agencies around the world.

“MediaMint has built a strong foundation focused on delivering high-value outcomes through process excellence and deep domain expertise for our global base of digital marketing clients,” said Aditya Vuchi, CEO and co-founder of MediaMint. “Working with Everstone and Recognize will enable us to enhance our global infrastructure to better service our clients with on-shore account management, incremental global delivery centers, and an expanded solution set.”

MediaMint, with 2,000 employees across offices in San Francisco, New York, Hyderabad, and Krakow, delivers operational digital marketing support, including ad operations, creative services, and customer services to over 100 global customers including some of the largest and most sophisticated digital marketing platforms, publishers, and agencies in the world. The digital marketing space is projected to grow 13% per year to $670bn in 2030, driven by expanding digital channels and creator platforms, enhanced data capabilities available to businesses and consumers, as well as the rapid rise in people creating digital content. As more businesses enter the digital advertising space, MediaMint is well positioned to help improve advertising performance and reduce the operational cost of setting up digital ad platforms, running ad operations, and iterating on ad creatives.

“MediaMint is a leader in transforming the digital advertising workflows of the largest advertising platforms, publishers and agencies in the world. We look forward to working with the exceptional team at MediaMint to build on their strong base and assist in their next phase of growth, which will include significant global expansion as well as enhancing service line capabilities,” said Avnish Mehra, Vice Chairman, Private Equity at Everstone Capital.

“MediaMint is the ideal technology-enabled services company we look for at Recognize,” said David Wasserman, Co-Founder and Managing Partner at Recognize. “With its deep domain knowledge and history of delivery excellence, MediaMint is uniquely positioned to capture the wave of digital advertising growth over the next decade.”

As part of the process, Rajeev Butani is joining as the Executive Chairman of MediaMint. Rajeev was previously the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group globally, and also served on Accenture’s Global Leadership Committee.

DC Advisory has acted as the sole financial advisor for MediaMint on the transaction.

About MediaMint

MediaMint is the advertising operations partner for some of the leading media and technology companies worldwide. Founded in 2010 by Aditya Vuchi and Neelima Marupuru and led by veterans in the space, the company has leveraged its deep expertise to help their clients scale businesses operations globally. For more information, visit www.mediamint.com.

About Everstone Capital

Singapore-headquartered Everstone Capital, the private equity arm of the Everstone Group (www.everstonegroup.com), is a global firm committed to driving economic growth and creating sustainable value. With seven offices globally (Singapore, Mumbai, Delhi, Gurgaon, New York, Dubai and Mauritius), Everstone Capital focuses on the mid-market with control mindset and growth bias; comprising best of breed investing, operations and strategic resources with significant experience and skills. For more information, visit www.everstonecapital.com and LinkedIn.

About Recognize

Recognize is a technology investment platform exclusively focused on the technology services industry. The firm provides operational expertise, industry insights and strategic capital to innovative companies in this sector. To learn more, visit www.recognize.com.