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PR Newswire

Miaozhen Systems: 31.9% of digital ad traffic was invalid in China 2019, costing the industry 28 billion RMB

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BEIJING, June 12, 2020 /PRNewswire/ — A new report by Miaozhen Systems, China’s leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB.

The report, “China Digital Advertising Invalid Traffic Report in 2019”, is the first of its kind to examine invalid traffic in new advertising formats and media. In addition to PC and mobile ads, this report analyzed the state of invalid data in NEW TV ads, offline and outdoor ads, online consumer leads, social media ads, KOL marketing, and more. With data collected from 65,000 campaigns by 2,000 brands across 1,200 platforms, it is the most accurate and comprehensive report on this subject to date.

Key findings for 2019 are summarized below:

  • Invalid traffic (IVT) made up 31.9% of all digital advertising traffic in China, up 1.7pp from 2018;
  • 39.9% of vertical media traffic was invalid; IT verticals had the highest IVT rate at 49%, up 14pp from 2018;
  • Across industries, internet and communications saw the greatest IVT increase (up 6.3pp from 2018) and suffered the highest IVT rate;
  • 10% of NEW TV ad traffic was invalid; agencies contributed the most invalid exposure;
  • 26% of all online consumer sales leads were invalid, with major implications for auto and other industries that rely on online lead collection;
  • 4.2% of outdoor advertising was invalid or not displayed;
  • 48% of social media advertising traffic was invalid. On average, 57.5% of KOL fans were invalid, with baby & mom KOLs having the highest rate of invalid fans (65.1%).

Since 2013, Miaozhen has been dedicated to the healthy development of the China digital marketing ecosystem. Besides contributing to national digital marketing industry standards, Miaozhen offers innovative, cutting-edge IVT filtration and influencer evaluation solutions to help make the industry more transparent and trustworthy. Clients who used Miaozhen’s intelligent IVT filtration solution SmartVerify had an average IVT rate of 4.7%, far lower than the 2019 average of 31.9%, and saved an estimated total of 4.5 billion RMB that would have been lost to invalid traffic.

To learn more about Miaozhen Systems, please visit www.miaozhen.com.

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PR Newswire

Miaozhen Systems Announces Its Focus on Omni Measurement & Business Intelligence

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BEIJING, June 12, 2020 /PRNewswire/ — China’s leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language.

Miaozhen Systems was established in 2006 by Minghui Wu, serial entrepreneur and Mininglamp Technology Group’s founder, chairman, and CEO. Since its founding, Miaozhen Systems has been committed to helping enterprises accurately measure and optimize their marketing effectiveness. It has also been instrumental in increasing transparency in the China digital marketing industry. 

Miaozhen Systems’ rebranding marks an expanded focus on omni measurement and business intelligence instead of its historical focus on ad and marketing measurement. Miaozhen Systems will be able to use omni measurement to analyze every touch point between business and consumer across multiple platforms and media types, and harness Mininglamp Technology Group’s AI capabilities to mine big data for business intelligence. With these technologies, Miaozhen Systems will be able to help enterprises make optimized, customer-centric business decisions and stay ahead of the curve. 

After rebranding, Miaozhen Systems will have two major service unites:

Omni-marketing Intelligence (OMI): Miaozhen Systems’ service unit focused on omni-measurement and marketing optimization. Uses big data and AI technology to provide businesses with digital measurement, evaluation, and optimization solutions for advertising, marketing, and business. Helps enterprises make decisions based on real & accurate data and empowers high-speed growth.

Business Intelligence & Analytics (BIA): Miaozhen Systems’ service unit focusing on business intelligence and analytics. Provides BIA services using big data and AI technology and based on real-time, accurate, comprehensive ad, social, and e-commerce data. Helps enterprises predict trends in the market, optimize business decisions, and achieve commercial value.

Miaozhen Systems’ new brand positioning is also reflected in its new visual identity. The concentric radiating circles and markings suggest its focus on broader measurement and deeper analytics. They also bring to mind a rotating engine, symbolizing continuous empowerment of its clients to create commercial value.

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PR Newswire

BioWorld Recognized for Excellence of Information & Intelligence to Biopharmaceutical Industry

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News service from Clarivate wins plethora of awards at 41st Annual SIPAwards

LONDON and PHILADELPHIA, June 10, 2020 /PRNewswire/ — BioWorld™, a part of Clarivate Plc (NYSE:CCC), a global leader in providing trusted information and insights to accelerate the pace of innovation, has been recognized for excellence in publishing by the Specialized Information Publishers Association (SIPA). BioWorld, the daily news service for biopharmaceutical and medical technology industries, is the recipient of seven SIPAwards.

BioWorld delivers actionable information and intelligence on the most innovative therapeutics and medical technologies in development. The global team reports breaking news and provides key perspectives on hundreds of therapeutics and devices in development – the companies behind those candidates, the business development transactions that evolve the markets, and the regulatory hurdles that both challenge and guard the processes.

Lynn Yoffee, News Director, BioWorld said, “Every day, we help our readers cut through the noise of information overload. Now ― more than ever ― it is increasingly vital that we continue to provide our readers with unique, compelling and quality content that enables drug and med-tech developers to make more informed decisions.”

SIPA hosts the annual SIPAwards competition to recognize excellence in editorial, marketing and product success. Now in its 41st year, the awards highlight the information and insights provided to niche audiences around the world.  BioWorld is now the recipient of 63 SIPAwards dating back to 1998, including 15 awards for its daily news service. This year it was honored in the following categories:

Best Daily Publication
For high-impact daily information.

  • First Place: BioWorld
  • Third Place: BioWorld MedTech

Best New or Relaunched Website
For outstanding website design and maneuverability within a site.

  • First Place: BioWorld and BioWorld MedTech for its entry, titled “Hello Future, Goodbye PDF,”

Best Series
For best series, based on writing, editing and design; the scope and detail of coverage in the stories; the timeliness or “exclusive” value.

Best Infographic
 For infographics that clearly and concisely present information, processes or data consistent with the subject matter, target industry and voice of the media outlet.

Best Use of Data
For work in which data plays an essential role. The work may feature any of several forms and formats, (e.g., infographics, trend analyses, blogs, interactive tools, data-based investigation) to enhance its overall effectiveness.

Best Interpretive or Analytical Reporting, Healthcare/Regulatory/Education
For excellent interpretive or analytical reporting covering the healthcare, regulatory and education sectors, with an analysis or explanation of a difficult topic or idea.

About Clarivate  

Clarivate™ is a global leader in providing trusted information and insights to accelerate the pace of innovation. We offer subscription and technology-based solutions coupled with deep domain expertise that cover the entire lifecycle of innovation – from foundational research and ideas to protection and commercialization. Today, we’re setting a trail-blazing course to help customers turn bold ideas into life-changing inventions. Our portfolio consists of some of the world’s most trusted information brands, including the Web of Science™, Cortellis™, Derwent™, CompuMark™, MarkMonitor™ and Techstreet™. For more information, please visit clarivate.com. 

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PR Newswire

Acorn International Files 2019 Annual Report on Form 20-F

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SHANGHAI, June 5, 2020 /PRNewswire/ — Acorn International, Inc. (NYSE: ATV) (“Acorn” or the “Company”) today announced that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2019 with the Securities and Exchange Commission on June 3, 2020.  The annual report can be accessed on the Company’s investor relations website at http://www.acorninternationalgroup.com.

Acorn will provide a hard copy of its annual report for the fiscal year ended December 31, 2019, free of charge, to its shareholders and ADS holders upon request. Requests should be directed to the Company’s IR representatives, or in writing to Acorn International, Inc., 5/F, YueShang Plaza, 1 South Wuning Road, Shanghai 200042, People’s Republic of China.

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. For more information visit www.acorninternationalgroup.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This news release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “anticipates,” “believes,” “estimates,” “expects,” “future,” “going forward,” “intends,” “outlook,” “plans,” “target,” “will,” “potential,” and similar statements. Such statements are based on current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond Acorn’s control, including the extent and duration of the adverse impact of COVID-19, which may cause actual results, performance, actions, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Investor Contacts:

Contact:

Compass Investor Relations    
Ms. Elaine Ketchmere, CFA    
Phone: +1-310-528-3031 
Email: Eketchmere@compass-ir.com

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Source: Acorn International, Inc.

PR Newswire

Bitauto to Report First Quarter 2020 Unaudited Financial Results on June 12, 2020

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BEIJING, June 2, 2020 /PRNewswire/ — Bitauto Holdings Limited (“Bitauto” or the “Company”) (NYSE: BITA), a leading provider of internet content & marketing services, and transaction services for China’s automotive industry, today announced that it will report its unaudited financial results for the first quarter ended March 31, 2020, before the U.S. market opens on Friday, June 12, 2020. Bitauto’s management will hold an earnings conference call at 8:00 AM on June 12, 2020 U.S. Eastern Time (8:00 PM on June 12, 2020 Beijing/Hong Kong Time).

Due to the outbreak of COVID-19, operator assisted conference calls are not available at the moment. All participants wishing to attend the call must pre-register online before they can receive the dial-in numbers.

Conference Call Pre-registration:

Please register in advance of the conference using the link provided below and dial in 10 minutes prior to the call. Once pre-registration has been completed, participants will receive dial-in numbers, direct event passcode, and registrant ID.

To join the conference, simply dial the number you receive, enter the event passcode followed by your unique registrant ID, and you will join the conference instantly.

PRE-REGISTER LINK: http://apac.directeventreg.com/registration/event/3685489

A replay of the conference call may be accessed by phone at the following number until June 20, 2020:

US:

+1-855-452-5696 or +1-646-254-3697

International:

+61-2-8199-0299

Conference ID:

3685489

Additionally, a live and archived webcast of this conference call will be available at http://ir.bitauto.com/.

About Bitauto Holdings Limited

Bitauto Holdings Limited (NYSE: BITA) is a leading provider of internet content & marketing services, and transaction services for China’s automotive industry. Bitauto’s business consists of three segments: advertising and subscription business, transaction services business and digital marketing solutions business.

Bitauto’s advertising and subscription business provides a variety of advertising services to automakers through the bitauto.com website and corresponding mobile apps which provide consumers with up-to-date automobile pricing and promotional information, specifications, reviews and consumer feedback. Bitauto also provides transaction-focused online advertisements and services for promotional activities to its business partners, including automakers, automobile dealers, auto finance partners and insurance companies. Bitauto offers subscription services via its SaaS platform, which provides web-based and mobile-based integrated digital marketing solutions to new car automobile dealers in China. The SaaS platform enables automobile dealer subscribers to create their own online showrooms, list pricing and promotional information, provide automobile dealer contact information, place advertisements and manage customer relationships to help them reach a broad set of purchase-minded customers and effectively market their automobiles to consumers online.

Bitauto’s transaction services business is primarily conducted by its controlled subsidiary, Yixin Group Limited (SEHK: 2858), a leading online automobile finance transaction platform in China, which provides transaction platform services as well as self-operated financing services.

Bitauto’s digital marketing solutions business provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns, advertising agent services, big data applications and digital image creation.

For more information, please visit ir.bitauto.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the business outlook of the Company and the quotations from management in this announcement, as well as Bitauto’s strategic and operational plans, contain forward-looking statements. Bitauto may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Bitauto’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our goals and strategies; our future business development, financial condition and results of operations; the expected growth of the automobile industry and the internet marketing industry in China; our expectations regarding demand for and market acceptance of our services and service delivery model; our expectations regarding enhancing our brand recognition; our expectations regarding keeping and strengthening our relationships with major customers, partner websites and media vendors; relevant government policies and regulations relating to our businesses, automobile purchases and ownership in China; our ability to attract and retain quality employees; our ability to stay abreast of market trends and technological advances; competition in our industry in China and internationally; general economic and business conditions in China; and our ability to effectively protect our intellectual property rights and not infringe on the intellectual property rights of others. Further information regarding these and other risks is included in Bitauto’s filings with the Securities and Exchange Commission, including its annual report on Form 20-F. Bitauto does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of this press release, and Bitauto undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact:

China

IR Department
Bitauto Holdings Limited
Phone: +86-10-6849-2145
ir@bitauto.com

Philip Lisio
Foote Group
Phone: +86-10-8429-9544
bitauto@thefootegroup.com

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PR Newswire

COVID-19 Updates: Skilfinity announces relief support for businesses to enable their digital marketing strategies

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SINGAPORE, May 29, 2020 /PRNewswire/ — Life has changed drastically due to the coronavirus crisis, and people do everything to keep each other safe, with routines being fundamentally shifted.

COVID-19 Updates: Skilfinity announces relief support for businesses to enable their digital marketing strategies
COVID-19 Updates: Skilfinity announces relief support for businesses to enable their digital marketing strategies

The necessary measures taken to manage the coronavirus crisis have drastically altered the global economy and changed consumers’ expectations, habits, and purchasing behaviour. This has resulted in new challenges to supply chains, fulfilment, physical stores, both for employees and customers.

In these unusual circumstances businesses can re-engage their customers using a ‘Respond – Rebuild – Recover’ model.

While most business owners are concerned about the prolonged recession and operational restrictions, there are also internal infrastructural risks that need immediate attention. Shift in work patterns and disrupted network maintenance are making organizations vulnerable to data leaks and frauds. Early adaptation of digital tools can enable the leadership and employees to maintain business continuity and help the company navigate the unprecedented effects of the pandemic.

Make data-driven decisions

Analyse the shift in the behavioural change of the customers, suppliers, investors and partners to strategize the next action item. Learn about some of the best practices of multinational companies to stay engaged with the internal and external stakeholders.

Google Analytics is a free and powerful tool that provides easy to read, dashboard-style real-time data of the web traffic, digital campaigns and mobile apps. While it is a good place to start, the tool is self-serviced and deriving actionable business intelligence from the data can be a daunting task for beginners. 

Alternatively, Skilfinity’s Data Studio Dashboard collates data from more than 150 sources and connects the dots to provide personalized insights about the entire value chain of an organization. From product to sales data, the correlation of various internal activities and external stimulus provides more valuable information for the businesses to respond during a volatile situation. 

Skilfinity is inviting businesses to join its platform and make informed business decisions during this crisis. Access to the relief package worth S$3,000 will be provided to select applicants which includes:

  • Creation of actionable digital reboot strategy
  • Access to Real-time data studio dashboard
  • Marketing support materials such as email, social media and website templates
  • One-on-one zoom consultation with our expert strategists and media specialists

Contact us or Email at info@skilfinity.com, with the subject: COVID support request.

About Skilfinity:

Skilfinity is a global full-service digital marketing, analytics and marketing consulting company headquartered in Singapore. It caters to a wide range of clientele to drive their digital branding and lead generation efforts through an integrated digital approach.

Skilfinity’s service portfolio includes Web development, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Strategy and Data Analytics.

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PR Newswire

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

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HONG KONG, May 21, 2020 /PRNewswire/ — Cision, today, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for millions of publications- is now included in Cision Impact, Cision’s industry-leading audience and attribution technology.

Learn more about article-level data and the benefits for PR professionals here.

Better Understand Earned Audiences with Cision Impact
Better Understand Earned Audiences with Cision Impact
Track earned media article views, day over day
Track earned media article views, day over day
Understand which publications drive the largest readership
Understand which publications drive the largest readership

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8729751-cision-article-level-data-earned-media/

Article-level data, which builds on exclusive audience and attribution technology, enables communicators to precisely understand which journalists and publications perform best with their target audiences. By combining article readership with audience demographic, firmographic, and engagement data, communicators can adopt a data-driven, systematic approach to their PR and comms functions. 

“Cision continues to add unique and innovative new solutions to our award-winning end-to-end communications platform. Cision Impact article-level audience data helps PR professionals to build a more effective media strategy and measure earned media success,” said Brendon O’Donovan, Head of Global Product Marketing at Cision. “From targeting journalists and crafting campaigns to measuring pickup and coverage, article-level data can be leveraged at every stage of the communications workflow, and we’re thrilled to provide this new offering to our customers.”

Cision’s article-level viewership data provides:

  • Data-Driven Outreach: Focus efforts on the journalists who move the needle. Understand which publications, journalists, and articles drive the largest readership to inform media relations strategies.
  • Competitive Intelligence: Track competitors’ earned media coverage, and understand their audiences, the journalists that influence them, and benchmark against their performance. Gain valuable insights into the efficacy of their earned media campaigns and use your competitors’ strengths to your advantage.
  • Industry Analysis: Discover new ways to engage your industry. Research key topics and monitor industry trends. Identify emerging journalists and prominent publications to better understand your industry’s sphere of influence.
  • Content Performance: Rely on validated viewership data and finally retire UVPM and potential reach. Demonstrate validated article reach, benchmark message resonance, and optimize earned media campaigns.
  • Crisis Mitigation: Accurately evaluate risk. Identify the most influential voices during a crisis to quickly gauge, react, and lessen the harm.

Article-level data is now available in the Next Generation Communications Cloud for all Cision Impact customers. To learn more, please visit www.cision.com.

About Cision
Cision Ltd. is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision’s award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. To support PR and communications professionals during this difficult time, Cision has compiled these free COVID-19 PR resources.

Media Contact:
Karine Siu
Regional Marketing Manager, APAC
asia.marketing@prnasia.com
+852-2572-8228

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PR Newswire

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

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SANTA CLARA, California, May 12, 2020 /PRNewswire/ — Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party integrations. Through a mix of astute acquisitions and customer-focused product innovations, it captured significant market share and an impressive clientele. No other market participant provides the same level of usability and reliability as Brightcove.

Brightcove
Brightcove

“Accounting for approximately 2% of the total downstream Internet traffic, Brightcove demonstrates its ability to deliver a range of services at scale. During 2019, for example, Brightcove provided more than 800 million videos to over 550 million viewers globally per week, underscoring the reliability of its globally-distributed architecture and ongoing management of 40 petabytes of customer content,” said Anisha Vinny, Program Manager at Frost & Sullivan. “Its OVP presents organizations that do not have massive IT departments with a leading platform as well as a rich ecosystem of third-party integrations. The partner ecosystem includes complementary technologies from leading content management systems, upload acceleration, analytics, marketing automation platforms, and customer relationship management.”

In 2019, Brightcove acquired Ooyala’s OVP business to augment its current capabilities and expand on its market leadership. Combining Ooyala’s customer, reseller, and partner relationships with its offerings has helped it add scale and gain a wider geographic footprint. The acquisition also accelerated Brightcove’s product roadmap and enhanced its customers’ ability to bring workflows online faster, securely. It protects customers’ content through digital rights management, encryption, geo-filtering, time-to-live token authentication, domain restrictions, and IP restrictions.

Furthermore, in 2019, it launched or improved three standout applications that enable customers to reach more viewers faster and with more insights. Brightcove Live was upgraded to give broadcasters, publishers, and enterprises more and simpler ways to upload and monetize live video. At the same time, Brightcove Beacon helped them to deliver premium OTT video experiences across devices with native applications. One of the company’s newest offerings, Brightcove Campaign, supports demand generation marketers in leveraging video in marketing campaigns. In April 2020, Brightcove launched the Brightcove Engage application for employee engagement through video. Using this mobile- and video-first application, corporate communications and HR professionals can make playlists, enable push notifications, and broadcast content across the organization.

“Brightcove’s core cloud video platform remains the benchmark for scalability, reliability, flexibility, and ease of deployment. In 2019, the Brightcove playback service maintained 99.999% uptime, registering only five minutes of total unscheduled downtime,” noted Vinny. “The company continues to push the envelope in innovation, it currently holds multiple patents, with an additional four granted in 2019, and has published more than 300 papers authored by Brightcove engineers in the area of video technologies. Its thought leadership, robust product development efforts, and strategic merger and acquisition strategy will keep it at the top of the leaderboard in the long term.”

Each year, Frost & Sullivan bestows this Award upon the company that demonstrates excellence in growth and customer value. Attaining loyal customers who became brand advocates allows the company to grow and achieve a market leadership position. By committing to the customer at each stage of the buying cycle and continuing to nurture the relationship, this Award recognizes a company’s increased market share over time.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Frost & Sullivan

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Contact:

Lindsey Whitaker
P: +1 (210) 477-8457
E: lindsey.whitaker@frost.com

About Brightcove Inc. (NASDAQ: BCOV)
We are the people behind the world’s leading video technology platform. With our award-winning technology and services, we help organizations in more than 70 countries meet business challenges and create strategic opportunities by inspiring, entertaining, and engaging their audiences through video.

Since Brightcove was established in 2004, we have consistently pushed boundaries to create a platform for people who are serious about video: one that is robust, scalable, and intuitive. Benefiting from a global infrastructure, unrivalled customer support, an extensive partner ecosystem, and relentless investment in R&D, Brightcove video sets the standard for professional grade video management, distribution, and monetization. To learn more, visit www.brightcove.com.

Press Contact
Meredith Duhaime
Senior Public Relations Manager 
Brightcove | 603-785-8518
mduhaime@brightcove.com  

PR Newswire

Reaching wider audience with SHAREit

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CAIRO and JAKARTA, Indonesia, May 12, 2020 /PRNewswire/ — Marketing plays a major role in helping brands in identifying, anticipating and satisfying customer needs while also building a deeper connection with them. Marketing has been an ever evolving field and as the costs for innovation increase, the costs associated with not keeping up are higher yet.

This discussion is probably relevant now more than ever. With the ongoing pandemic shaping the structure of a new way of life, how do brands evolve to stay connected to the consumers. The past few months have witnessed numerous changes in the behavior of consumers and their general way of life. Social Distancing is here to stay, and it is clear that the effects of COVID-19 would last way beyond these few months. Content consumption has increased significantly, and this has induced brands to reconsider their marketing plans to align with this change.

SHAREit
SHAREit

One of the major examples of the changes and impacts caused by the outbreak of COVID-19 is during the month of Ramadan in Islamic countries. It’s the month in which Muslims across the world socialize with others, fast, pray, and reflect their acts to the community and themselves which is why it’s also known as “The holy month of Ramadan’. Usually, promotion and sales have been at its peak during the month of Ramadan, but due to the pandemic, sales have plunged due to the decrease in social income and economic welfare.

The scenario narrated above provides a grim, yet hopeful picture and it is safe to say that the growth of digital marketing is inevitable. Brands are looking for newer avenues to engage with consumers and content sharing platforms such as SHAREit as one of the perfect alternatives.

The rise of SHAREit as a digital marketing platform can be attributed to its diverse user base with over 1.8 billion users speaking 45 languages in about 200 countries. It ranks among the top 10 in all time application downloads. Furthermore, SHAREit’s uniqueness also lies in the fact that content on SHAREit works seamlessly online and offline while providing marketers with a significant incremental audience with one third of SHAREit’s users not being on Facebook.

Especially during the pandemic, there have been big increases in digital activity, leading to brands spending significant parts of their budgets on online advertising in order to reach out to users who are under strict lockdowns. An increase in the amount of time spent playing games and watching videos has also been observed. SHAREit which has millions of short videos and online games on its platform apart from its sharing utility, offers performance and branding advertising solutions which are very effective and efficient in driving sales for brands reaching out to their users in markets like Middle East (Saudi Arabia, UAE, Egypt) and SEA (Indonesia, Philippines, Malaysia) regions. SHAREit is also one of the leading online platforms in these regions.

A vital consideration for brands is to design appropriate messaging for their target audiences. This depends in a major way, on the content consumption patterns of the target audience. If the consumers are interested in consuming light-hearted short format content, the brand communication would be more efficient if it is designed in the same manner. Consumption insights hence play a major role in communicating the right message.

The capabilities of SHAREit hence are unmatched. SHAREit is the first ecosystem to partner with Google Play to verify, authenticate and attribute each peer 2 peer app. Owing to SHAREit being a one of a kind combination of file sharing and content consumption platform, it can provide vital insights for content consumption as well as application interest profile that could assist brands in making an informed decision.

About SHAREit:

SHAREit is a global technology company that provides content discovery, consumption and sharing functionality to its users. According to AppAnnie, SHAREit app was the 6th most downloaded app in 2019 across the Apple iOS App Store and Google Play Store. There are more than 1.8 billion users worldwide, and with more than 600 million users in India and Indonesia, SHAREit’s Monthly Active Users (MAU) has exceeded 500 million users and operating in 45 different languages.

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PR Newswire

Unbxd Recognised by Gartner in The Gartner Digital Commerce Vendor Guide 2020

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SAN MATEO, Calif., May 11, 2020 /PRNewswire/ — Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution marks its entry into 2020 with recognition in the Gartner report titled “The Gartner Digital Commerce Vendor Guide, 2020“(Subscription Required). Unbxd is named as a Commerce Search and Personalization Engines vendor in the report.

According to the report, “Best-of-breed commerce search products provide enhanced functionality, such as integrated real-time personalization or natural-language processing. They also provide improved performance capabilities, such as scalable low-latency results presentation and real-time, rich autocomplete as queries are typed.”

“In this drastic shift towards online shopping, search has become pivotal to digital business strategy for any enterprise to stay profitable,” says Pavan Sondur CEO and Co-founder at Unbxd. “We believe digital commerce platforms need to be equipped with the ability to showcase relevant and contextual products on the eCommerce store, offer 1:1 personalization and create a differentiated customer experience for higher customer lifetime value.”

“We at Unbxd have built a product discovery solution that engages shoppers across the buying journey,” says Prashant Kumar, CTO, and Co-founder at Unbxd. He emphasizes, “Our AI and ML-based algorithms monitor the purchase behavior, self-optimize in real-time to connect shoppers to the products they are most likely to buy and result in increased conversions.”

Gartner “The Gartner Digital Commerce Vendor Guide, 2020,” Christina Klock, et al, 18 March 2020

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unbxd

Unbxd is an AI-driven eCommerce search platform that understands shoppers’ intent and connects them to the products they are most likely to buy — across site search, browse, and recommendation purchase journeys. Unbxd powers search for more than 1300+ eCommerce sites across 40+ countries. The Unbxd product discovery solution is custom-built to be deployed across verticals such as Fashion, Healthcare, Pharma, Autoparts, Home Decor, B2B, and Mass Merchants. For more information, please visit unbxd.com or follow them on LinkedIn.

Contact: media@unbxd.com

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Source: Unbxd Inc.