Tag Archives: ADV

PR Newswire

Unbxd Recognised by Gartner in The Gartner Digital Commerce Vendor Guide 2020

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SAN MATEO, Calif., May 11, 2020 /PRNewswire/ — Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution marks its entry into 2020 with recognition in the Gartner report titled “The Gartner Digital Commerce Vendor Guide, 2020“(Subscription Required). Unbxd is named as a Commerce Search and Personalization Engines vendor in the report.

According to the report, “Best-of-breed commerce search products provide enhanced functionality, such as integrated real-time personalization or natural-language processing. They also provide improved performance capabilities, such as scalable low-latency results presentation and real-time, rich autocomplete as queries are typed.”

“In this drastic shift towards online shopping, search has become pivotal to digital business strategy for any enterprise to stay profitable,” says Pavan Sondur CEO and Co-founder at Unbxd. “We believe digital commerce platforms need to be equipped with the ability to showcase relevant and contextual products on the eCommerce store, offer 1:1 personalization and create a differentiated customer experience for higher customer lifetime value.”

“We at Unbxd have built a product discovery solution that engages shoppers across the buying journey,” says Prashant Kumar, CTO, and Co-founder at Unbxd. He emphasizes, “Our AI and ML-based algorithms monitor the purchase behavior, self-optimize in real-time to connect shoppers to the products they are most likely to buy and result in increased conversions.”

Gartner “The Gartner Digital Commerce Vendor Guide, 2020,” Christina Klock, et al, 18 March 2020

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unbxd

Unbxd is an AI-driven eCommerce search platform that understands shoppers’ intent and connects them to the products they are most likely to buy — across site search, browse, and recommendation purchase journeys. Unbxd powers search for more than 1300+ eCommerce sites across 40+ countries. The Unbxd product discovery solution is custom-built to be deployed across verticals such as Fashion, Healthcare, Pharma, Autoparts, Home Decor, B2B, and Mass Merchants. For more information, please visit unbxd.com or follow them on LinkedIn.

Contact: media@unbxd.com

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Source: Unbxd Inc.

PR Newswire

maaiiconnect’s brand refresh represents a new era in customer engagement and internal team collaboration

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HONG KONG, May 8, 2020 /PRNewswire/ — Pioneering digital convergence solutions provider M800 has today announced a new brand identity for its flagship product, maaiiconnect, to represent the next generation in global communications. The all-in-one solution for customer engagement and internal team collaboration guarantees exceptionally stable, carrier-grade connections across both telecom and digital channels, helping businesses tackle their toughest communications challenges.

Inspired by the cohesive, agile, and efficient structure of an ant colony, maaiiconnect brings together the best of telecom, web, and social media channels on a scalable platform. Similar to the dynamic network of ant tunnels connecting multiple nests, maaiiconnect’s distributed infrastructure and intelligent features empower businesses to continuously evolve their communications and deliver ambitious business goals. The platform puts the customer at the centre of every business it serves by mobilising best-in-class voice and video calls, and smart messaging solutions. maaiiconnect is the first service that truly bridges the gap between telecom and datacom services. 

The new logo is brought to life in Cobalt Blue and Aqua-marine. The former colour denotes maaiiconnect’s traditional roots — a proven, reliable infrastructure at the heart of its cutting-edge technology. Infusing the design with vivid energy, the Aqua-marine colour represents maaiiconnect’s promise to deliver scalable solutions that epitomise the future of communications. The synergy between the dots mirrors the relationship between maaiiconnect’s enterprise clients and their customers — a single interface connecting multiple touchpoints, including web communications, telecommunications, and social media channels.

“The current pandemic has fast-tracked digital transformation for companies globally,” says Peter Chan, Founder and CEO of M800 Limited. “We are committed to ensuring maaiiconnect continues to help businesses with a freemium solution that maintains operations and drives business success during difficult times.”

The platform gives companies the capabilities required to boost productivity and engage with customers anytime, anywhere, on any device, including:

  • External engagement tools. Voice and video call, QR code/weblink call and chat, virtual numbers, smart messaging, and third-party system integration.
  • The maaiiconnect dashboard. The software creates a 360 degree view of each customer in a single interface to enable personalised marketing solutions.
  • Internal collaboration tools. Group chat, video call, screen sharing, file sharing, and video conference. The latter launches in Q2.

The cornerstones of maaiiconnect‘s first-of-its-kind offering and guaranteed quality are M800’s proprietary infrastructure and hybrid cloud splatform. This is built on a globally distributed network consisting of 28+ global PoPs, direct interconnections with over 160 tier-1 telecom carriers and mobile operators, and a contractual commitment to a 99.95% annual service uptime..

Experience maaiiconnect for free

maaiiconnect‘s Essentials Plan supports both your customers and employees with a suite of web-based communications solutions that keep your customers engaged and staff connected and motivated when working remotely.

Visit our brand new website at www.maaiiconnect.com for more information or go straight to https://signup.maaiiconnect.com to get a head start on your company’s digital transformation.

About maaiiconnect

maaiiconnect provides businesses with an all-in-one solution for customer engagement and internal collaboration. Leveraging an innovative multi-dimensional convergence model, maaiiconnect seamlessly unifies telecom and digital communication channels, such as PSTN, VoIP, websites, apps, and social networks. It is device agnostic, empowering employees to be more productive, as well as providing companies a platform to deliver a suite of multimedia experience to their customers anytime, anywhere, on any device. Learn more at www.maaiiconnect.com.

ABOUT M800

With over 35 years of experience, M800 is a pioneer in the global telecommunications, mobile, and IT convergence industries. The company was created by a group of telecommunications experts to revolutionise global communications. Supported by a proprietary infrastructure and network, M800 is committed to helping companies around the world tackle their toughest communication challenges. Learn more at www.M800.com.

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PR Newswire

iClick Interactive to Report First Quarter 2020 Financial Results on May 22, 2020

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— Earnings Call Scheduled for 8:00 a.m. ET on May 22, 2020 —

HONG KONG, May 7, 2020 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or “the Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced that it will report its unaudited first quarter 2020 financial results before the U.S. market opens on Friday, May 22, 2020.

The Company’s management team will host a conference call to discuss its business and financial performance at 8:00 AM U.S. Eastern Time (8:00 PM Hong Kong Time) on May 22, 2020. 

A live and archived webcast of this call, including earnings release and presentation slides, will be available on the Company’s investor relations website at http://ir.i-click.com.

Dial-in details for the earnings conference call are as follows:

United States:            

+1-888-346-8982

International:              

+1-412-902-4272

Hong Kong:                

+852-800-905945

Mainland China:                         

+86-4001-201203

Participants please ask to join the iClick Interactive Asia Group Limited conference call.

A replay of the conference call will be accessible by phone one hour after the conclusion of the live call at the following numbers, until May 29, 2020:

United States:            

+1-877-344-7529

International:              

+1-412-317-0088

Canada:                     

+1-855-669-9658

Replay Access Code:

10144002

For more information, please visit ir.i-click.com.

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (Nasdaq: ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in ten locations worldwide including Asia and Europe.

For investor and media inquiries:

In China:

iClick Interactive Asia Group Limited

Lisa Li

Phone: +86-21-3230-3931 #892

E-mail: ir@i-click.com

In the United States:

Core IR

John Marco

Phone: +1-516-222-2560

E-mail: johnm@coreir.com

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PR Newswire

Acorn International Announces US$2.5 Million Share Repurchase Plan

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SHANGHAI, May 4, 2020 /PRNewswire/ — Acorn International, Inc. (NYSE: ATV) (“Acorn” or the “Company”), a leading marketing and branding company in China, today announced that the Company adopted a repurchase plan based upon a form approved by the Company’s Board of Directors in accordance with guidelines specified by Rule 10b5-1 under the Securities and Exchange Act of 1934, as amended, as well as Acorn’s insider trading policy. The Company may repurchase up to US$2.5million worth of its American depositary shares (“ADSs”) over the next 12 months under the repurchase plan.

The Company’s proposed repurchases may be made from time to time on the open market at prevailing market prices, in privately negotiated transactions, in block trades and/or through other legally permissible means, depending on market conditions and in accordance with applicable rules and regulations. The timing and extent of any purchases will depend upon market conditions, the trading price of its ADSs and other factors, and are subject to the restrictions relating to volume, price and timing under applicable law. The Company’s Board of Directors will review the share repurchase program periodically and may authorize adjustment of its terms and size. The Company plans to fund repurchases from its existing cash balance.

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. For more information visit www.acorninternationalgroup.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This news release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “anticipates,” “believes,” “estimates,” “expects,” “future,” “going forward,” “intends,” “outlook,” “plans,” “target,” “will,” “potential,” and similar statements. Such statements are based on current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond Acorn’s control, including the extent and duration of the adverse impact of COVID-19, which may cause actual results, performance, actions, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Investor Contacts:

Contact:
Compass Investor Relations
Ms. Elaine Ketchmere, CFA 
Phone: +1-310-528-3031
Email: Eketchmere@compass-ir.com

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Source: Acorn International, Inc.

PR Newswire

iClick Interactive Asia Group Limited Files 2019 Annual Report on Form 20-F

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HONG KONG, May 1, 2020 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2019 with the U.S. Securities and Exchange Commission (the “SEC”) on April 30, 2020.

The Company’s annual report on Form 20-F, which contains its audited consolidated financial statements, can be accessed on the SEC’s website at www.sec.gov as well as on the Company’s investor relations website at http://ir.i-click.com.

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in ten locations worldwide including Asia and Europe. For more information, please visit ir.i-click.com.

Safe Harbor Statement

This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak and its potential impact on the Company’s business and financial performance; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

iClick Interactive Asia Group Limited

Lisa Li

Phone: +86-21-3230-3931 #892

E-mail: ir@i-click.com

In the United States:

Core IR

John Marco

Tel: +1-516-222-2560

E-mail: johnm@coreir.com

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PR Newswire

iClick Interactive Listed in the Top 10 Ad Management Companies 2020 by CIO Advisor APAC

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HONG KONG, April 29, 2020 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has been listed as one of the “Top 10 Ad Management Companies 2020” by CIO Advisor APAC. iClick was also listed by the publication as Top 10 APAC Digital Marketing Solution Providers-2019 last year.

“We are delighted to receive these prestigious accolades which recognize our strong capabilities in both digital marketing and ad management. One of iClick’s fundamental goals is to use advanced marketing technologies to help international brands reach the right audiences in China and optimize their business and marketing efforts. Through our Integrated Enterprise and Marketing Cloud Platform combined with our close understanding of market trends, we help customers turn online and offline data into actionable and monetizable insights.” said Sammy Hsieh, Co-founder and Chairman of the Board of Directors of iClick.

“With the outbreak of COVID-19 driving a shift in consumer habits even faster towards e-commerce, effective online marketing has become more in-demand than ever. On top of our core advertising business, iClick will continue to develop innovative products and solutions to create value for our customers by leveraging our R&D capabilities in cloud and AI technologies,” Hsieh added.

iClick has increased the range of its digital offerings and partnerships in the APAC region throughout the past year. In 2019, iClick collaborated with BTG WELINK, the online retail services arm of Beijing Tourism Group, to create a unified customer relationship system spanning 100 brands and eight industries using iClick’s Enterprise Solutions. iClick has also continued to build on its core marketing product lines, including the data management platform, iAudience and its one-stop cross-channel solution built for agencies and brands, iAccess. Today, iClick’s marketing platform covers 98% of internet users in China, with over 825 million Chinese consumer datasets.

Sammy Hsieh was also featured in the April 2020 edition of CIO Advisor’s Ad Management magazine highlighting iClick’s services and achievements in the advertising industry. The article is available here.

– End –

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in nine locations worldwide including Asia and Europe.

About the CIO Advisor Top 10 lists

CIO Advisor is a print magazine providing a knowledge network for tech professionals across the Asia Pacific-Region. The “Top 10 Ad Management Companies 2020” award honors the accomplishments of marketing companies. The shortlisted winners are chosen by a distinguished panel comprised of CEOs, CIOs, VCs, analysts and CIO Advisor’s editorial board. The “Top 10 APAC Digital Marketing Solutions Companies 2020” considers the need for digital marketing experts in enterprises and identifies the leading service providers in the region based on a comprehensive study.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For media inquiries:
iClick Interactive Asia Group Limited
Lisa Li
Phone: (86) 21-3230-3931 #892
Email: press@i-click.com

Paradigm Consulting
 Helen Lam / Vivienne Lam
Phone: (852) 2251 9082 / (852) 2377 1408
Email: helen.lam@paradigmconsulting.com.hk / vivienne.lam@paradigmconsulting.com.hk

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PR Newswire

Bitauto Files Its Annual Report on Form 20-F

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BEIJING, April 27, 2020 /PRNewswire/ — Bitauto Holdings Limited (“Bitauto” or the “Company”) (NYSE: BITA), a leading provider of internet content & marketing services, and transaction services for China’s automotive industry, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2019 with the Securities and Exchange Commission on April 27, 2020.

The annual report can be accessed on Bitauto’s investor relations website at http://ir.bitauto.com as well as the SEC’s website at http://www.sec.gov. Bitauto will provide hardcopies of the annual report containing its audited consolidated financial statements, free of charge, to its shareholders and ADS holders upon request.

About Bitauto Holdings Limited

Bitauto Holdings Limited (NYSE: BITA) is a leading provider of internet content & marketing services, and transaction services for China’s automotive industry. Bitauto’s business consists of three segments: advertising and subscription business, transaction services business and digital marketing solutions business.

Bitauto’s advertising and subscription business provides a variety of advertising services to automakers through the bitauto.com website and corresponding mobile apps which provide consumers with up-to-date automobile pricing and promotional information, specifications, reviews and consumer feedback. Bitauto also provides transaction-focused online advertisements and services for promotional activities to its business partners, including automakers, automobile dealers, auto finance partners and insurance companies. Bitauto offers subscription services via its SaaS platform, which provides web-based and mobile-based integrated digital marketing solutions to new car automobile dealers in China. The SaaS platform enables automobile dealer subscribers to create their own online showrooms, list pricing and promotional information, provide automobile dealer contact information, place advertisements and manage customer relationships to help them reach a broad set of purchase-minded customers and effectively market their automobiles to consumers online.

Bitauto’s transaction services business is primarily conducted by its controlled subsidiary, Yixin Group Limited (SEHK: 2858), a leading online automobile finance transaction platform in China, which provides transaction platform services as well as self-operated financing services.

Bitauto’s digital marketing solutions business provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns, advertising agent services, big data applications and digital image creation.

For more information, please visit http://ir.bitauto.com.

For investor and media inquiries, please contact:

China
Suki Li
Bitauto Holdings Limited
Phone: +86-10-6849-2145
ir@bitauto.com

Philip Lisio
Foote Group
Phone: +86-10-8429-9544
bitauto@thefootegroup.com

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PR Newswire

Westwin Research Shows International Consumer Behavior Changes as a Result of Covid-19

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SHANGHAI, April 23, 2020 /PRNewswire/ — To better understand the effects of Covid-19 on consumer behavior, leading tech driven cross-border marketing company, Westwin, has conducted new and extensive research on global search traffic data and consumers from US, UK, Australia, Japan and Russia. Taking an international perspective, the observable changes can be categorized into three main areas: what people are buying, what people are doing during quarantine and where people are looking for information.

Hot Products – What are people buying?

The changes in consumer habits as a result of COVID-19 have been observed differently in different countries around the world. Aside from the obvious increase in purchases of face masks, hand sanitizer and other healthcare products, canned and long-life food products have also been purchased in bulk. For Western countries, essential foods such as soy-based products (increase 63%), rice (58%), chickpeas (47%), milk powder (126%), water (42%) and canned meats (58%) saw month-on-month increases.

Japan saw a similar focus on long-life foods with a 10 times increase in the sale of frozen foods and a 550% spike in sales of garlic, with black garlic – a key ingredient of immune boosting black garlic and honey drink, rising more than 20%.

These increases happened alongside a severe shortage of toilet paper in Australia, where local consumers buy bought in large quantities.

Stuck at Home – What are people doing?

With the temporary closure of non-essential businesses around the world, many people are adjusting to a life of reduced mobility. This new life entails more home cooking (kitchen utensils, gadgets and shelving sales increased by 700%, 321% and 210% respectively in China alone), exercising, enjoying digital entertainment and spending time with family and children.

For many, the desire for companionship has resulted in them choosing to own a pet, this has lead to a tenfold increase in the number of pets being adopted from animal shelters in New York and many shelters reporting an unprecedented lack of available pets.

According to Westwin global search traffic data, in addition to pet trainer equipment and other supplies, smart home supplies such as auto-cleaning robots, dish-washing machine are also being purchased, since consumers are spending more at home and are willing to invest in a more comfortable living environment. Meanwhile HDMI cables and projectors to turn living rooms into home theatres also saw a spike in sales.

Accessing Information – Where are people looking?

The final significant change is the way in which people search and the channels they use to access information. Leading the pack for official pandemic-related information is: official government websites, respected media outlets and Instagram.

Respondents in some regions also reported accessing the official WHO website or Apple News.

Social media has seen a spike of usage with short-video platform TikTok reporting a total of 5.5 billion views relating to “coronavirus” as of March 2020. This number is reflected in the dominance of short-video platforms in China, recording a 5.5% year-on-year increase and overtaking mobile games as the most consumed media during the Chinese New Year holiday.

As consumers adjust to life at home, the role and adoption of online shopping around the world is changing. These changes represent enormous opportunities for brands to open new markets. Particularly for online services such as office, online education and ecommerce applications.

About Westwin

Westwin, formerly known as Microsoft Online (MSN China), is a leading technology driven digital marketing company that focuses on cross-border business. It provides branding strategies and digital marketing solutions to help clients achieve success in China and around the world. Westwin is a certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo and more major digital platforms in China. With years of experience in cross-border business and partnership growth, Westwin is equipped with the knowledge and expertise to take businesses to the next level in overseas markets.

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PR Newswire

Audiens Bolsters Its Innovative Customer Data Platform with $8M Strategic Investment from Tech Giant NHN

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The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend

SAN JOSE, California and CAMBRIDGE, United Kingdom, April 21, 2020 /PRNewswire/ — Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea’s NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the team in key European markets.

In addition to enriching the Audiens CDP product, the investment opens a new channel for NHN data technology to reach global customers beyond South Korea.

Jonathan Brech, previously Chief Commercial Officer at Audiens, has been appointed CEO to lead the expanded business along with Marko Maras, founder of Audiens, will now head-up product strategy and innovation. Brech was previously the CEO at Cambridge Data, which advised major organizations to develop world-class data-driven capabilities.

NHN has vast quantities of consumer behavior data and is one of the few tech giants outside the western walled gardens of Amazon, Google, Facebook, Apple and Microsoft. Their focus on cloud, data, advertising, fintech and entertainment will enable Audiens to deliver unique competitive audience insight.

With the investment, Audiens plans to augment its plug and play audiences to deliver automatic audience identification and prioritization technologies. They’ll use advanced data processing techniques based on cloud data experience and machine learning techniques from NHN. The company will also embed new standard mathematical models into their CDP and ramp-up data science capabilities to embed better consumer behavior models in the audience management platform.

“Powerful industrial-strength functionality is moving out of the IT and business information domain and directly to the marketing user, to control and evolve, Audiens gives marketers instant visibility on their audience behavior,” said Jonathan Brech, CEO of Audiens. “Our audience management platform also lets marketing collaborate with colleagues on which ‘nudges’ work best to push different audiences to the next most desirable outcome — whether that’s buying media in a smarter way or messaging via email, messenger platform, etc. It’s a much faster way of understanding and responding to the way your consumers are behaving.”

“Audiens has a unique vision to automate audience identification and optimization using data science and machine learning techniques,” said JS Lee, Director of NHN. “By supporting them with our data science, technology and advertising leadership, plus our extensive customer insight data, we can deliver an exciting marketing game-changer.”

“The continued evolution of CDP’s as a result of the elimination of third-party data shows the strength of the CDP platform to marketers. CDPs are a critical technology to any marketer who needs to turbocharge their first-party data and build and manage audiences for engaging marketing campaigns,” said Brech. “CDP’s are the new must-have model for high-impact marketing and this investment from NHN proves the value of our technology platform.”

“Adding NHN’s technology and data science muscle to the simplicity and easy deployment of Audiens CDP platform, gives our global customers the ability to create marketing campaigns that create value faster for their brand,” added Brech. “The investment accelerates our data science studio capabilities and augments our international sales and marketing program.”

Customers, including ING, Iper and Unieuro, use Audiens to optimize their marketing, grow customer lifetime value by up to threefold and achieve up to 50% savings in advertising cost per acquisition (CPA).

For more information about Audiens and their audience management platform, go to www.audiens.com. For more information about NHN go to https://www.nhn.com.

Media contact: press@audiens.com

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Zift Solutions Named a Leader in Through Channel Marketing Automation

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Analyst Firm Recognizes Zift as a TCMA Leader in 2020

JERSEY CITY, New Jersey and RESEARCH TRIANGLE PARK, North Carolina and OXFORD, England, April 21, 2020 /PRNewswire/ — Enterprise Channel Management provider Zift Solutions was named as a “Leader” in The Forrester Wave™: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc.

“We believe our recognition as a TCMA Leader in the 2020 WAVE, including our top ranking in the Strategy category, and the highest scores possible in 11 criteria all underscore ZifONE’s unique ability to power the digital transformation that is redefining the channel in 2020 and beyond,” said Gordon Rapkin, CEO of Zift Solutions. 

According to the report, authored by Jay McBain and Lori Wizdo, “Zift Solutions offers a single integrated platform for all channel management needs. As the name implies, ZiftONE aims to be a single solution that can support an entire channel management program — from recruitment to ROI.”

“It has always been our mission to include everything a channel program needs to deliver value in one application,” said Laz Gonzalez, Zift’s Chief Strategy Officer. “We believe earning a Leader ranking in the Forrester WAVE report for TCMA now shows Zift is the only vendor to bring both — the breadth and the depth in functionality required by serious channel marketers, who are looking to develop integrated marketing campaigns and help partners tell their digital story”

Forrester Research, Inc. determined its 2020 TCMA WAVE rankings based on 24 criteria evaluating 13 providers’ current offerings, strategy and market presence. Zift received top ranking in the Strategy category and 5 out of 5 possible points in eleven criteria, including Digital Asset Management; Execution (partners); Marketing Vehicles; Subscription/Profile Management; Digital Marketing Execution; Security & Compliance; Integration; UI/UX; Product Innovation Roadmap, Supporting Products and Services; and Partner Ecosystem.

The report also states, “Zift has delivered TCMA solutions for more than 12 years. The company shows its understanding of the drivers of channel success in Zift Zone — a revitalized alliance program to connect customers to Zift’s robust ecosystem of agencies, applications, and service providers — and Zift Labs — a service offering to assist developers in client companies.”

Moreover, authors of the Forrester 2020 TCMA WAVE note in the report, “The solution addresses both simple marketing tactics and complex use case scenarios, like allowing partners to use market development funds (MDF) to pay for marketing activities or creating multi-touch marketing programs.”

Zift’s Chief Technology Officer Lionel Farr noted; “Markets are always changing and sit still for no one. This is especially true of the channel space, which is why innovation is critical to the success of any product; its central to our culture, and helps inform our strategy here at Zift.”

A complimentary copy of the complete report is available here.  To learn more about Zift’s innovative vision, award-winning channel technology, and how ZIftONE drives channel success, visit www.ziftsolutions.com.

About Zift Solutions
Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. ZiftONE enhances channel partner program productivity and profitability by automating marketing, sales, and operational processes — and integrating seamlessly with established systems and infrastructure. To learn more, visit ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

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