The launch of the new iPhone 17 marks an evolution in Apple’s smartphone lineup, integrating a blend of new hardware and a refined design. The device introduces a completely re-engineered front-facing camera and a vibrant new display, aiming to provide users with a more intuitive and visually engaging experience.

A notable change on the iPhone 17 is the introduction of the Center Stage front camera. This is the first time an iPhone has a square front camera sensor, which reportedly offers a wider field of view and a higher resolution of up to 18MP for photos. This new camera also enables a feature for capturing landscape selfies by holding the phone vertically. For the main camera system, the iPhone 17 features a new 48MP Dual Fusion system with an optical-quality 2x Telephoto lens. It also includes a 48MP Fusion Ultra Wide camera, designed to capture expansive scenes and detailed macro shots.




Under the hood, the iPhone 17 is powered by the new A19 chip, which is built on a 3nm process. This is intended to deliver improved performance and greater power efficiency for everyday tasks and gaming. The phone features a 6.3-inch Super Retina XDR display with ProMotion technology, providing an adaptive refresh rate of up to 120Hz. The display’s peak outdoor brightness of 3000 nits, the highest ever on an iPhone, is designed to improve visibility in bright sunlight. The screen is also protected by Ceramic Shield 2, which offers a claimed three times better scratch resistance than its predecessor.

Other improvements include an all-day battery with a quick-charge feature that can reach 50% in just 20 minutes. For the first time, all iPhone 17 models will start with a base storage of 256GB, double the entry storage of the previous generation.
Pricing & Availability
The iPhone 17 starts at $799 (~RM 3,377) in the US. It will be available in five colors: black, lavender, mist blue, sage, and white. It will be retailing from RM3,999 in Malaysia. Pre-orders are set to begin on Friday, September 12, with general availability starting on Friday, September 19.